Melissa Antonelli

Melissa Antonelli Email and Phone Number

Principal Content Designer @ Wealthfront
900 Middlefield Road, Floor 2, Redwood City, California 94063, us
Melissa Antonelli's Location
Eugene, Oregon, United States, United States
Melissa Antonelli's Contact Details

Melissa Antonelli work email

Melissa Antonelli personal email

Melissa Antonelli phone numbers

About Melissa Antonelli

Hi, I’m Mel. I’m a creative, hardworking and data-driven content designer with 15+ years of experience delivering results through using the right content at the right time. As an IC, I love translating complicated concepts into clear, concise copy that inspires action, and my decisions are informed by data, research, and deep user empathy. As a manager and mentor, I full-heartedly support my team to help them increase their impact, grow professionally, and love the work they do.

Melissa Antonelli's Current Company Details
Wealthfront

Wealthfront

View
Principal Content Designer
900 Middlefield Road, Floor 2, Redwood City, California 94063, us
Website:
wealthfront.com
Employees:
51
Melissa Antonelli Work Experience Details
  • Wealthfront
    Principal Content Designer
    Wealthfront Apr 2024 - Present
    Palo Alto, California, Us
  • Mozilla
    Staff Content Designer
    Mozilla Sep 2022 - Apr 2024
    San Francisco, Ca, Us
  • School Of Visual Concepts
    Ux Writing Instructor
    School Of Visual Concepts Mar 2020 - Mar 2023
    Seattle, Washington, Us
    I co-developed the course material for Voice, Tone and Writing for Conversion, which I taught in 2023. I also taught UX Writing Foundations, a course developed by Elly Searle and Torrey Podmajersky for students in the UX design certificate program, with some of my own touches added. Topics included UX writing principles and best practices, voice and tone guidelines, happy path, error strings, and portfolio presentations.
  • Zillow
    Content Design Manager
    Zillow Aug 2021 - Aug 2022
    Seattle, Washington, Us
  • Zillow
    Principal Content Designer
    Zillow Feb 2020 - Jul 2021
    Seattle, Washington, Us
  • Zillow
    Manager, Ux Content Strategy
    Zillow Nov 2018 - Feb 2020
    Seattle, Washington, Us
  • Zillow
    Senior Ux Content Strategist
    Zillow Jul 2016 - Nov 2018
    Seattle, Washington, Us
  • Zillow
    Ux Content Strategist
    Zillow Nov 2014 - Jul 2016
    Seattle, Washington, Us
  • Amazon
    Ux Writer & Marketing Copywriter
    Amazon Dec 2012 - Nov 2014
    Seattle, Wa, Us
    I was the sole UX writer at Amazon Cloud Drive, where I provided UX writing and marketing copywriting across all of our platforms: web, iOS, Android, Fire TV, Kindle Fire, and Fire phone. I wrote everything from blog posts to website copy to UI text for multiple platforms. My accomplishments include rewriting the entire product marketing website, launching a blog and Twitter page, and writing all copy for the Prime Photos launch, which gave free photo storage to all Amazon Prime customers.I was previously on the Editorial Team at Amazon Local in a fast-paced, high-volume production environment. I produced copy for 40 original daily deals per day; acted as a liaison between the Editorial team and other teams throughout the company to ensure consistency of voice and brand; maintained our Style Guide; adapted and improved our writing processes; and managed the company’s Twitter page. I also trained as a product manager in Amazon Local's Product Manager In Training Program.
  • Justanswer (Formerly Pearl.Com)
    Senior Ux Writer
    Justanswer (Formerly Pearl.Com) Mar 2012 - Dec 2012
    Delivered user experience copywriting and product development on a data-driven, Agile product team. Collaborated with product managers, designers, UI specialists, and developers to create and deliver products and features from idea to launch, while create the best user experience possible. Personal results include:• Increased revenue by 16% with new copy on the credit card page• Doubled engagement on customer home pages• Increased email click-through rates by 400%• Created a 9-week editorial calendar of targeted content for tens of thousands of subscribers
  • Consultant
    Copywriting And Content Strategy Consultant
    Consultant Aug 2007 - Mar 2012
    I worked with small businesses to craft their online presence, doing everything from improving their existing messaging to creating site structure and content for websites from scratch. As a self-employed consultant, I did it all: copywriting, long form content, web content, site architecture, UX writing, blogs, press releases, ghostwriting, SEO copywriting, copy editing, proofreading, e-newsletters, email marketing campaigns. I worked with businesses from a variety of industries, from e-commerce and travel to alternative medicine and IT.
  • Trialpay
    Marketing Communications Specialist
    Trialpay Aug 2008 - Sep 2009
    Foster City, California, Us
    At this Silicon Valley-based ecommerce startup, I handled B2B and B2C communications for the company and its partners, which include McAfee, Kmart, Lavasoft, and Match.com. · Wrote and edited marketing collateral, press releases, website copy, pitches, etc. · Solely produced company blog: writing blogs, developing topics, executing strategy· Ghostwriting for expert articles for major industry publications· SEO optimization for website & blog· Managed company Twitter page and Facebook page
  • Mastercard
    Assistant Editor
    Mastercard Dec 2006 - Oct 2007
    Purchase, Ny, Us
    · Copy edited and fact checked all articles in Priceless, MasterCard's online lifestyle magazine· Collaborated with editor to develop issue themes and story ideas· Wrote and reported at least one article per week· Managed a team of 20+ freelancers
  • Travel + Leisure Family Magazine
    Researcher
    Travel + Leisure Family Magazine Sep 2006 - Mar 2007
    · Conducted Internet-based research and phone interviews for upcoming stories· Created content and ideas for front/back of the book· Research project became major story published in Spring 2007 issue· Edited stories using Adobe InCopy
  • Eclectic Content
    Editorial Intern
    Eclectic Content Jul 2003 - Nov 2004
    Assistant to freelance writer/small business owner. Addressed all aspects of marketing: created web content, developed post-card and ad copy, produced company tag line. Editor of company online newsletter, which involved theme development, copywriting, and conducting interviews.

Melissa Antonelli Skills

Copywriting Blogging Content Strategy Copy Editing Web Content Digital Media Press Releases Social Media Content Management Newsletters User Experience Journalism Marketing Communications Editorial Social Networking Writing Seo Copywriting Feature Articles Usability Online Communications Ux Copywriting Marketing Web Content Writing

Melissa Antonelli Education Details

  • New York University
    New York University
    Journalism
  • Penn State Abington
    Penn State Abington
    Arts And Sciences

Frequently Asked Questions about Melissa Antonelli

What company does Melissa Antonelli work for?

Melissa Antonelli works for Wealthfront

What is Melissa Antonelli's role at the current company?

Melissa Antonelli's current role is Principal Content Designer.

What is Melissa Antonelli's email address?

Melissa Antonelli's email address is me****@****low.com

What is Melissa Antonelli's direct phone number?

Melissa Antonelli's direct phone number is +120675*****

What schools did Melissa Antonelli attend?

Melissa Antonelli attended New York University, Penn State Abington.

What skills is Melissa Antonelli known for?

Melissa Antonelli has skills like Copywriting, Blogging, Content Strategy, Copy Editing, Web Content, Digital Media, Press Releases, Social Media, Content Management, Newsletters, User Experience, Journalism.

Who are Melissa Antonelli's colleagues?

Melissa Antonelli's colleagues are Arianne Mclean, Noah Batterson, Miles R. Christopher, Ali Coates-Stremke, Matthew Fan, Alex Donatelli, Michael Pollock.

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