Melissa Antonelli Email & Phone Number

Palo Alto, California, Us

San Francisco, Ca, Us

Seattle, Washington, Us

I co-developed the course material for Voice, Tone and Writing for Conversion, which I taught in 2023. I also taught UX Writing Foundations, a course developed by Elly Searle and Torrey Podmajersky for students in the UX design certificate program, with some of my own touches added. Topics included UX writing principles and best practices, voice and tone guidelines, happy path, error strings, and portfolio presentations.

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Washington, Us

Seattle, Wa, Us

I was the sole UX writer at Amazon Cloud Drive, where I provided UX writing and marketing copywriting across all of our platforms: web, iOS, Android, Fire TV, Kindle Fire, and Fire phone. I wrote everything from blog posts to website copy to UI text for multiple platforms. My accomplishments include rewriting the entire product marketing website, launching a blog and Twitter page, and writing all copy for the Prime Photos launch, which gave free photo storage to all Amazon Prime customers.I was previously on the Editorial Team at Amazon Local in a fast-paced, high-volume production environment. I produced copy for 40 original daily deals per day; acted as a liaison between the Editorial team and other teams throughout the company to ensure consistency of voice and brand; maintained our Style Guide; adapted and improved our writing processes; and managed the company’s Twitter page. I also trained as a product manager in Amazon Local's Product Manager In Training Program.

Delivered user experience copywriting and product development on a data-driven, Agile product team. Collaborated with product managers, designers, UI specialists, and developers to create and deliver products and features from idea to launch, while create the best user experience possible. Personal results include:• Increased revenue by 16% with new copy on the credit card page• Doubled engagement on customer home pages• Increased email click-through rates by 400%• Created a 9-week editorial calendar of targeted content for tens of thousands of subscribers

I worked with small businesses to craft their online presence, doing everything from improving their existing messaging to creating site structure and content for websites from scratch. As a self-employed consultant, I did it all: copywriting, long form content, web content, site architecture, UX writing, blogs, press releases, ghostwriting, SEO copywriting, copy editing, proofreading, e-newsletters, email marketing campaigns. I worked with businesses from a variety of industries, from e-commerce and travel to alternative medicine and IT.

Foster City, California, Us

At this Silicon Valley-based ecommerce startup, I handled B2B and B2C communications for the company and its partners, which include McAfee, Kmart, Lavasoft, and Match.com. · Wrote and edited marketing collateral, press releases, website copy, pitches, etc. · Solely produced company blog: writing blogs, developing topics, executing strategy· Ghostwriting for expert articles for major industry publications· SEO optimization for website & blog· Managed company Twitter page and Facebook page

Purchase, Ny, Us

· Copy edited and fact checked all articles in Priceless, MasterCard's online lifestyle magazine· Collaborated with editor to develop issue themes and story ideas· Wrote and reported at least one article per week· Managed a team of 20+ freelancers

· Conducted Internet-based research and phone interviews for upcoming stories· Created content and ideas for front/back of the book· Research project became major story published in Spring 2007 issue· Edited stories using Adobe InCopy

Assistant to freelance writer/small business owner. Addressed all aspects of marketing: created web content, developed post-card and ad copy, produced company tag line. Editor of company online newsletter, which involved theme development, copywriting, and conducting interviews.

M.A., Journalism

B.A., English With Honors In Letters, Arts And Sciences