Melissa Pearson Email & Phone Number

Remote

• Partner with cross-functional teams, business partners and stakeholders• Recommend and drive innovative solutions to add business value and improve the employee experience• Evaluate site metrics, data and feedback to influence site improvements and changes and provide consultative services related to site design and architecture• Proactively identify opportunities to elevate and strengthen messaging through design that reinforces corporate goals and objectives, including development of design templates, standards and style guidelines• Manage projects that require multiple resources and dependencies, ensure objectives are delivered on time and on budget, and ensure product goals align with business strategy• Effectively visualize and develop concepts into an end product, giving direction on photography, imagery, typography, iconography, and UX

Columbia, Tennessee, United States

• Launched an audit of the company’s sales and client management resource site (SharePoint) to address content accuracy issues. Facilitated content and design consultations across the organization with stakeholders and business partners. Effectively reduced outdated pages and content by 60%, created design and UX consistency across hundreds of pages, and improved overall sales effectiveness.• Implemented ServiceNow support queue with HRIS partners to streamline site support request workflow• Partnered with IT to create custom admin permission levels and expiration notification cadences on SharePoint sites, mitigating risk and creating greater efficiency for content owners• Collaborated with other members of the Corporate Communications and Corporate Events teams to develop digital and print design solutions, supporting strategic initiatives, board presentations and annual conferences

Portland, Maine, United States

• Integral in the platform migration and rebuild of the company’s sales resource site• Provided project management and design support for organization’s training modernization initiative and instrumental in the testing and implementation of a new digital learning platform• Partnered with IT and business partners on design and technology projects, including the creation of wireframes, user flows, new sites and migrations• Designed branding, collateral materials and presentations for the organization’s national sales events, field recruiting initiatives, and communications needs

Columbia, Tennessee, United States

• Work directly with clients and marketing agencies to meet design and marketing needs• Create and implement branding, design marketing materials, ebooks, advertising, social media, email templates, websites, magazines, and various collateral• Industries include: finance, business, interior design, healthcare, events, publishing, services, and landscaping

Portland, Maine Area

• Created and maintained relationships with clients and vendors• Developed branding and marketing materials, including logos, brand guidelines, packaging, websites and ads• Designed websites, marketing, and catalogs for company’s art galleries and magazines (Maine, Old Port, and Maine Home+Design)

Remote

Brentwood, Tn

• Led a team of designers; provided coaching, skill and career development and project management training and ensured design, user experience, and branding met marketing and business goals• Partnered with development on digital product and site redesign by creating wireframes and mockups, designing feature and navigation improvements based on user feedback and testing, and reducing technical debt• Oversaw the digital and physical design for business’s annual conferences, marketing collateral, email templates, social media and set/wardrobe design for videos and podcasts• Regularly met with business stakeholders and creative leaders to provide progress updates for team and projects and confirmed alignment to company and organization’s quarterly and yearly project goals• Managed design budgets, created and maintained close vendor relationships, and negotiated quotes

Brentwood, Tn

• Designed for consumer-facing initiatives such as live events, publishing, and business brand, EntreLeadership• Handled all EntreLeadership design, including small-business leadership conferences, a monthly digital publication, and marketing initiatives• Designed several book covers, including multiple New York Times bestsellers

Brentwood, Tn

• Created branding for and designed marketing materials, on-stage presentations, and event branding and collateral for up to twenty events and conferences annually, ranging from high-end leadership conferences, to large-scale financial conferences with 10,000+ attendees• Handled vendor quotes, ordering and proofing for event and marketing materials

Siloam Springs, Ar

Solved student internet problems and aided with various campus computer and network issues.

Nashville, Tn

Bs, Graphic Design

Activities and Societies: Alpha Chi National College Honor Society, AIGA member, Sigma Tau Delta International English Honor Society

Bs, Illustration

Minor, English