ResortPass is an online booking platform for day access to hotel pools, spas, and amenities.Built and expanded portfolio of local and national hotel partners Increased monthly revenue by 40%Developed and sustained strong partner relationships with hotels by providing relevant data insights and excellent support services to hotel partners Ensured that partner hotels’ product (content, rates and availability) is consistently optimized on the ResortPass siteSecured additional inventory (cabanas, spa access, recreational activities, etc.)Secured seasonal deals and promotional offers from hotel partnersCreated content and implemented all marketing for ResortPass and its hotel partners, including social media, display advertising, SEO, CRM, email campaigns, and blog influencer programs

Independent marketing consultant for clients in hospitality, food and beverage, fashion and financial services industries.Contracted with local San Diego advertising agency to provide account coverage for national real estate developer clientsAssisted in development of go-to-market strategy for custom wine brand’s West Coast distribution and expansionConsulted on new product development and branding for custom beverage clientWrote copy for branding presentations and advertising collateral for resort clientAttended trade shows and assisted with event management for B2B lingerie trade publication during Lingerie Fashion Week in NYC Advised on digital strategy for financial services client Planned and managed marketing calendar and budgets for integrated campaigns for various clientsDeveloped positive working relationships with clients and vendors

Acted as the liaison between the agency and the client, the bridge between the brand and creative strategy, the communicator between all the internal teams, and mentor for junior members of the team.Developed and executed relevant marketing strategies with account teamDemonstrated effective day-to-day leadership of the marketing team Established marketing objectives in support of key prioritiesDemonstrated in-depth knowledge of client’s business to bring business-building ideas to lifePrioritized all account activities to achieve optimum efficiency and profitabilityEstablished effective balance of advisory and advocacy skills with clients and internal stakeholdersWorked with direct reports to identify opportunities to help them grow and advance to the next level

Account lead for global CPG clients, reporting to VP, Account Leadership. Worked with internal team to create strategic and tactical marketing recommendations for clients, utilizing insights-based research and shopper industry expertise. Led Walmart BTS campaign for Del Monte that won national recognition in Shopper Marketing MagazineLed strategic planning and helped Dr. Scholl’s and Coppertone sell in creative campaigns and 360 activation plans to Walmart, Target, Walgreens, and CVSUsed agency core tools, methodologies and data analysis to grow clients' businessActed as a good steward of client budgets, forecasting upcoming projects and dollars allocatedOversaw and managed junior team members, from daily workflow to long-term professional developmentManaged cross-functional collaborative efforts between internal agency departments, clients and vendors

Account lead for senior level travel industry clients, reporting to AS Director. Created strategic and tactical marketing recommendations for clients, working within their budgets to maximize campaign performance. Offered both consumer and business-to-business products and services.Developed and executed insights-based annual marketing plans Managed Co-op Marketing Program for Choice Hotels International – increased YoY revenue by 102% and Co-op membership by 120% (2012 vs. 2011)Oversaw and managed the execution of all media plans, ad production and ad fulfillmentEffectively sold-in recommended creative ideas and communication plans Managed cross-functional collaborative efforts between internal agency departments, clients and vendors

Reported to Account Services Director. Acted as a liaison between clients and full-service agency, offering clients products and services ranging from traditional media advertising to website development, mobile websites, social media, PPL, SEO and SEM campaigns.Worked with higher educations clients to develop messaging and communication objectivesManaged team project timelines to ensure on time and on budget executionCo-developed strategic marketing communication plans Wrote effective, strategic and insightful creative briefs to maximize creative output Conducted quantitative and qualitative analysis on post-campaign performanceDeveloped content for marketing materials including direct mail, print and digital ads, and websites

Reported to Executive Director of chapter. Increased chapter membership and acquired new sponsors. Implemented new member programs and social media accounts. Successfully planned and executed Kansas City’s first “Design Week.”Recruited new chapter members and sponsorsManaged branding communications and marketing collateral for organizationCoordinated event planning logistics for chapterCoordinated chapter marketing and public relations efforts, including social media outreachManaged end-to-end process for 4 grant proposals

Taught English language and American culture to French elementary school students.Prepared creative lesson plans and developed engaging and interactive learning techniquesOrganized group expeditions to Spain, Italy, and Germany for program participants

Met with clients on a regular basis and maintained strong client relationships.Assisted with trial preparation and deposition preparationMaintained physical and electronic filesAssisted in translation of French documents from international clients

Reported to Director of Accounts.Composed creative briefs and messages for campaign creationAssisted in coordination and management of internal creative process in order to maximize overall quality controlCoordinated strategy, creative direction, and program timelines for each internal project while maintaining a healthy work balance across brandsWorked closely with media planner to develop a successful media calendar to ensure all deadlines were metManaged client relationships in order to build strong and trusting partnerships for each brandPresented new business proposals targeting clients' needsDrafted press releases for new product launches Planned, supervised, and executed the 2004 Juvenile Protective Association Fund-Raiser Gala inclusive of collateral development, management of media and public relations