Melissa Arbocco Freyre Email & Phone Number

Canada

Columbia Británica, Canadá

• Manage active outreach to newcomers, especially refugees.
• Design work routes and support for each client.
• Design and develop strategic alliances with various service providers to facilitate the establishment of clients.
• Provide support sessions and workshops.
• Data management and main KPIs of the project.

British Columbia, Canada

• Support and advice sessions for vulnerable clients.
• Administrative assistance in Access Program, focused on vulnerable clients: data analysis, generation of detailed reports.
• Design of proposals to improve the customer journey and make the services delivered more efficient.
• Conceptualization and design of communication materials.
• Design and execution of institutional events to reinforce the positioning of the brand among the community.

Lima, Perú

• Strategy and management of three educational brands, as well as campaigns and projects, leading the creation of experience and engagement journeys in conjunction with product areas, seeking the conversion of leads and.
• All the projects involved use of agile methodologies (scrum) to improve the efficiency of results.
• Selected as… Show more
• Selected as TopTalent employee 2021 and 2022 (Top 20 from 2200 employees).
• Silver Effie winners for two campaigns (Marketing and Advertisment Award). Skills: Strategies design – Marketing communication- Organization skills. Show less

Lima, Perú

• Leading the communications and marketing efforts of all the services and campaigns. (Sustained growth +23% by launching 6 new careers and 3 new campuses).
• In charge of design and execution of all the events.
• Design and execute a social project: Entrepreneurial Start Up, to support small business and freelances, as corporate social responsibility (2020), improving this way the brand awareness (reach + preference) and.
• … Show more
• Bronze Effie winners for the #CreatividadEnSerio campaign (2020).
• Facebook recognition for the omnicanal campaign at the beginning of the pandemic:“Héroes

Lima, Perú

• Responsible for the commercial management of Continuing Education for TLS and UCAL.
• Redesign of the product portfolio together with the product and academic team.
• Management of strategic alliances with value.
• Design of commercial incentive program.

Lima, Perú

• Responsible for marketing and sales execution in the company.
• Selected by CBI Netherlands (Centre for the Promotion of Imports from developing countries) to travel and study Branding and Fairs Image.
• Negotiated the partnership and release of “The Book of Exportations” with the press media leader (El Comercio).
• Developed marketing and sales plans to increase brand perception and sales. +14%memberships per year.
• In charge of all the institutional and commercial… Show more
• In charge of all the institutional and commercial events.Skills: Partnerships – Communications- Sales. Show less

Psychology- Associate Degree

Internacional Master In Leadership, Leadership

Master Of Business Administration, Mba

Bachelor, Marketing, Higher Fifth