Melissa Armbruster Email & Phone Number

Canada

Growth-focused bookkeeping for service based businesses.

Halifax, Nova Scotia, Canada

- Streamlined global order fulfillment, championing cross-functional alignment across technical and non-technical teams, effectively reducing bottlenecks, expediting turnaround time by 50%.- Formalized and built procedures for analytics and reporting on marketing campaigns, R&D, e-commerce, distribution, and product launches, providing visibility for leadership about progress and timelines of projects, revealing key metrics to inform strategic initiatives. - Implemented Salesforce CRM adoption, centralizing technical support, global sales processes, effectively resolving resource allocation risks, improving transparency among stakeholders, and eliminating redundant communication.- Facilitated year-end program planning and review, presenting identified risks across departments with quantifiable metrics and solutions, aligning the executive team and stakeholders towards new strategic direction and opportunities.

Halifax, Nova Scotia, Canada

- Founded a semi-passive boutique vacation property business receiving 5-star ratings for the past 4 years, servicing 3000+ guest experiences, managing 10 units in regional Top-Grossing listings.- Developed a strategy to quickly evaluate profitability, understand risks, and minimize startup costs, while drawing on creative resourcefulness to launch units in a record-breaking two-week time period. - Carved out a competitive edge in a crowded market through strategic pricing, unique interior design/amenities, clearly defining a niche target audience, and a relentless focus on the guest experience, resulting in a booking rate of over 90%.

Halifax, Canada Area

- Spearheaded expansion of family business to 4 locations, managed a team of 20, increased sales by 30%, establishing resourceful business acumen.- Implemented standard operating procedures, training initiatives, onboarding and HR processes for providing feedback, aligning team members and management and increasing employee retention 2x above the industry standard.- Developed a method for expediting product development and quality control of new products, through experimentation, cost analysis, and market research, launching top grossing products, reducing waste.- Oversaw program management to launch a new seasonal sales strategy utilizing data analytics, technological advancements, and product testing, leading to a 20% increase in hourly sales.- Orchestrated profitable exit - coordinated with vendors, employees and external stakeholders to produce and document 25 years of systems, procedures, projects and day-to-day operations into a 30-day Transitional Training Program for the new owner-operator.

Halifax, Canada Area

- Developed strong relationships coordinating with clients, team members and executives, maintaining consistent communication and accountability throughout project planning, proactively addressing obstacles to ensure deliverables and budgets were met.- Demonstrated adaptability and attention to detail when presenting new opportunities for clients and merchants, iterating as needed, while maintaining transparency about timelines and project scopes, leading to exceptional customer satisfaction and team morale.- Implemented resource planning, oversaw proposals and budgets, and conducted due diligence, ensuring project specifications, client, and agency needs were aligned.

Halifax, Nova Scotia, Canada

- Overhauled financial, human resources, and administrative operations by streamlining systems and introducing new onboarding processes, creating greater transparency for management about risks and opportunities across departments.- Conducted evaluation of $1M corporate budget, presenting detailed reports and implementing solutions to reduce operating costs and increase accounts receivable turnover.- Acquired $200K+ annual funding, engaging with investors, clients, and external stakeholders as the face of the company.- Executed international recruitment initiative, accelerating the process of hiring 2 international leadership roles in 6 months, ensuring the agency met key project deliverables and deadlines.

Halifax, Canada Area

• Responsible for communications and public relations of Lokeel.com for the region of Halifax, NS• Conducted research to find and connect with target beneficiaries and key users• Independently created and managed regional social media platforms for this startup• Worked alongside the cross-national marketing team to conduct competitor analysis, evaluate social media strategies, and identify trends and key insights

Montreal, Canada Area

• Developed strong interpersonal communication skills and assertiveness while soliciting alumni for donations and the renewal of endowed awards• Demonstrated knowledge of university history, current events and programs, and alumni services accessible to graduates• Ranked as a top tele-fundraiser for up-selling, funds-raised, and incentives

Bachelor'S Degree, Socio-Cultural Anthropology, 4.15 Gpa (Distinction)

Activities and Societies: Concordia Volunteers Abroad ProgramGraduated with distinction. 1 semester abroad at National University.

Bachelor Of Arts (Ba)

International Exchange Abroad Program

Bachelor Of Arts (Ba)

Completed 54 credits