Melissa Arnold Email & Phone Number

Minneapolis, Minnesota, United States

Facilitate client and opposing counsel communications, file management, invoicing, firm marketing projects.

Instruct high school students in Graphic Design 1 & 2 courses. Teach design skills/concepts along with projects done in the software programs Illustrator, Photoshop, InDesign and After Effects. Grade assignments, give constructive feedback, work closely with students after school to increase understanding, modify projects based on individual education plans, communicate with parents.• Concepts taught in Graphic Design 1: Introduction to graphic design, communication through text + images, focal point, visual movement, positive/negative space, composition, hierarchy, typography, visual storytelling, color & space, multi-layer Photoshop collage, branding, identity design, ideation and iterative creative process, storyboarding, animation, keyframes, digital movement.• Concepts taught in Graphic Design 2: Review of graphic design, hierarchy, font pairing, color schemes, messaging, and software. Advertising unit with social media campaign, poster design, persuasive messaging. Layout unit with typesetting rules, grid system, and creating 3-page, text-heavy spreads in InDesign. Packaging unit covering advanced logo design, die-cut pattern making, font pairing/color/layout, and consumer influence. Capstone project.

Greater Minneapolis-St. Paul Area

Consistent record of success in developing and implementing effective marketing solutions, driving sales, increasing loyalty and engagement, and leading highly skilled teams in meeting rigorous business objectives. Client relationship management is another core area of expertise.• Well-rounded tactical marketing experience• Integrated campaign planning + execution experience including digital, print, event, and media planning• Social media strategy: understanding the landscape and identifying new opportunities • Writing: creative copy, press releases, internal communications, articles• Project management• Key Account management

Greater Minneapolis-St. Paul Area

Big-picture understanding, comprehensive experience, and superior skills in marketing communications design for print, digital, and social media. • Develop and direct the execution of corporate identity packages and communications, B2B and market-facing campaigns and promotional materials. • Effective project management from conceptualization to completion, many for clients in the CPG, healthcare, technology and business improvement industries. • Champion brand development and integration across channels, leveraging strategies and style guides to support client priorities and objectives.

Plymouth, Mn

Worked closely with Creative Director to design and produce 114-page annual catalog and collateral materials for Fortune 500 promotions. Responsibilities included design and computer production of collateral materials, photo direction, press checks, copy writing.

Plymouth, Mn

Design and production of collateral materials for incentive and consumer promotion programs. Responsibilities also included copy writing, photo direction, and press checks.

Plymouth, Mn

Purchased a wide variety of creative, photo and print services for an incentive marketing company with Fortune 500 clients. Developed cost estimates and production schedules. Established budgets and monitored program spending. Interfaced with clients, external vendors and internal staff to oversee the timely production of print materials and the proper execution of promotion/incentive programs. Worked closely with marketing directors and contracted designers to write and produce collateral materials including 96-page annual merchandise catalog. Invoiced clients.

Master'S Degree, Strategic Communication Management, 3.875 Gpa

Master's degree in Strategic Communication Management, magna cum laude. Studies included Media Strategies, Innovative Communication.

A.A., Graphic Design

Deans List, 3.97 GPA

B.S., Psychology