Melissa Ashcraft Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Direct and execute marketing communications across the Americas region for Wacom's creative line of products, including the Intuos, Intuos Pro and Cintiq. Work in partnership with teams across the business to support artists so they can continue to sculpt, paint and design our world. My team handles the campaigns, PR, social media, content strategy, content development, influencer and event engagements for Wacom, while gracefully and tactfully driving sales of Wacom's premier line of products.

Portland, Or, Us

Direct and execute global marketing communications for consumer division. Create strategic marketing communications across owned/earned/paid media, events, and channel/direct marketing. Manage all communications initiatives, including product launches, sales collateral, advertising, trade shows, campaigns, social media, and web marketing. Plan and manage $2 million budget. Lead team of global staff, including direct reports and global team members across design, video, and media as well as agency partners around the world.

Portland, Or, Us

Directed social marketing strategy and execution for Wacom Americas. Managed editorial direction, design, production, and distribution for wide range of social marketing communications. Directed brand delivery and consistency across all product lines and all markets. Produced high quality material on time and on budget. Managed vendor and artist relations. (7/2013 – 4/2015)Developed innovative content marketing program, 90Tips, with original daily how-to content. Drove search and new traffic to website, allowing addition to remarketing list.Earned G+ “preferred user” status, creating instant follow for members interested in photography. Designed WaComics project, creating original digital content for published comic anthology. Encouraged stylus use by creating ambush campaign, Put Your Mouse Away Day. Produced four videos and a G+ Hangout; printed shirts and posters for just $5K.

Portland, Or, Us

Managed social media strategy and content direction for award-winning, privately held creative agency representing some of world’s leading brands. Developed new clients and retained existing clients through integrated marketing. Created digital marketing programs for high tech, automotive, and healthcare clients. Developed digital and video content for key clients, including Intel, Microsoft, and HP.

Portland, Us

Created and produced successful live storytelling series modeled on The Moth. Led content development with selected storytellers for digital marketing and presentation. Developed community partnerships. Directed contract negotiations. Managed PR and social media activities to drive new attendees to events.

Teach classes on writing and social media literacy for adults and teens.

Oregonian newspaper, Portland Mercury, Willamette Week, Culinate.com, San Francisco Chronicle,WeatherChannel.com, TheDailyBeast.com, Barnes and Noble Review, and various publishing trade magazines. Stories have included green living pieces, heath & beauty, food articles, and book reviews.

Write blogs for account pitches in a variety of voices from a "playah" to a women's rights activist.

New York, Ny, Us

Selected as novelist for $2.3B publishing company. Wrote, published, and promoted two successful novels, Swollen and Upstream.

Malibu, Ca, Us

Moraga, Ca, Us

Press release writing, story-pitching and media buying for clients including Feld Entertainment, IKEA, Brigantine Restaurant Group and upwards of 20 fertility doctors nationwide.

Master Of Fine Arts, Creative Writing

Bachelor Of Arts, English