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Marketing communications executive with 10 years of expertise in:Marketing Communications, Consumer Product Launches, Strategic Planning, Social Media, Content Marketing, Project Management, Media/Channel Marketing, Technology SectorLeading global and national marketing campaigns and product launches, utilizing extensive expertise in digital marketing, content creation and social media. Highlight of AccomplishmentsContent Marketing: Doubled sales year over year using an integrated digital marketing approach with data analytics and owned content as its centerpiece. (Wacom)Product Launch: Led global teams through five concurrent large-scale product launches, including entirely new brand/product. Surpassed every objective set for launch-related campaigns. (Wacom)Social Media: Achieved 77% increase in engagement and 53% increase in followers across all social media channels. (Wacom)Digital Content: Created and managed top-ranked Intel-branded Twitter account. Developed and executed creative digital content for key clients, including Intel, Microsoft, and HP. (CMD Agency)Customer Response: Doubled number of clicks on Wacom content and number of unique sessions. Opened emerging channels, such as Pinterest, Instagram, and Tumblr. (Wacom)Marketing Campaigns: Received nationwide media coverage for innovative campaign designing customized hand-drawn valentines for social media audience. (Wacom)Specialties: Content marketing, social media strategy, social media content development and management, global product launches, team leadership, community management, event production
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Director Of MarketingComputercarePortland, Or, Us -
Director Of Marketing Communications, Creative Business UnitWacom Technology Corp. Sep 2018 - PresentPortland, Or, UsDirect and execute marketing communications across the Americas region for Wacom's creative line of products, including the Intuos, Intuos Pro and Cintiq. Work in partnership with teams across the business to support artists so they can continue to sculpt, paint and design our world. My team handles the campaigns, PR, social media, content strategy, content development, influencer and event engagements for Wacom, while gracefully and tactfully driving sales of Wacom's premier line of products. -
Global Director Marketing Communications, Consumer Business UnitWacom Technology Corp. Apr 2015 - Sep 2018Portland, Or, UsDirect and execute global marketing communications for consumer division. Create strategic marketing communications across owned/earned/paid media, events, and channel/direct marketing. Manage all communications initiatives, including product launches, sales collateral, advertising, trade shows, campaigns, social media, and web marketing. Plan and manage $2 million budget. Lead team of global staff, including direct reports and global team members across design, video, and media as well as agency partners around the world. -
Senior Social Marketing ManagerWacom Technology Corp. Jul 2013 - Apr 2015Portland, Or, UsDirected social marketing strategy and execution for Wacom Americas. Managed editorial direction, design, production, and distribution for wide range of social marketing communications. Directed brand delivery and consistency across all product lines and all markets. Produced high quality material on time and on budget. Managed vendor and artist relations. (7/2013 – 4/2015)Developed innovative content marketing program, 90Tips, with original daily how-to content. Drove search and new traffic to website, allowing addition to remarketing list.Earned G+ “preferred user” status, creating instant follow for members interested in photography. Designed WaComics project, creating original digital content for published comic anthology. Encouraged stylus use by creating ambush campaign, Put Your Mouse Away Day. Produced four videos and a G+ Hangout; printed shirts and posters for just $5K. -
Account SupervisorCmd Mar 2010 - Jul 2013Portland, Or, UsManaged social media strategy and content direction for award-winning, privately held creative agency representing some of world’s leading brands. Developed new clients and retained existing clients through integrated marketing. Created digital marketing programs for high tech, automotive, and healthcare clients. Developed digital and video content for key clients, including Intel, Microsoft, and HP. -
Creator And Co-ProducerBack Fence Pdx Apr 2008 - Sep 2011Portland, UsCreated and produced successful live storytelling series modeled on The Moth. Led content development with selected storytellers for digital marketing and presentation. Developed community partnerships. Directed contract negotiations. Managed PR and social media activities to drive new attendees to events. -
InstructorMultnomah County Libraries Oct 2007 - Jun 2010Teach classes on writing and social media literacy for adults and teens.
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Freelance WriterVarious Media Outlets Jan 2005 - Mar 2010Oregonian newspaper, Portland Mercury, Willamette Week, Culinate.com, San Francisco Chronicle,WeatherChannel.com, TheDailyBeast.com, Barnes and Noble Review, and various publishing trade magazines. Stories have included green living pieces, heath & beauty, food articles, and book reviews.
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CopywriterHavas Agency Jan 2008 - Feb 2009Write blogs for account pitches in a variety of voices from a "playah" to a women's rights activist.
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NovelistRandom House 2002 - 2008New York, Ny, UsSelected as novelist for $2.3B publishing company. Wrote, published, and promoted two successful novels, Swollen and Upstream. -
Adjunct Professor Of Creative Writing And English CompositionPepperdine University Dec 2006 - Jun 2007Malibu, Ca, Us -
Adjunct Professor Of Creative Writing And English CompositionSaint Mary'S College Of California Aug 2004 - Dec 2006Moraga, Ca, Us -
Public Relations Account ManagerBeck Ellman Heald Oct 2000 - Nov 2001Press release writing, story-pitching and media buying for clients including Feld Entertainment, IKEA, Brigantine Restaurant Group and upwards of 20 fertility doctors nationwide.
Melissa Ashcraft Skills
Melissa Ashcraft Education Details
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Saint Mary'S College Of CaliforniaCreative Writing -
San Francisco State UniversityEnglish
Frequently Asked Questions about Melissa Ashcraft
What company does Melissa Ashcraft work for?
Melissa Ashcraft works for Computercare
What is Melissa Ashcraft's role at the current company?
Melissa Ashcraft's current role is Director of Marketing.
What is Melissa Ashcraft's email address?
Melissa Ashcraft's email address is me****@****ail.com
What is Melissa Ashcraft's direct phone number?
Melissa Ashcraft's direct phone number is +150352*****
What schools did Melissa Ashcraft attend?
Melissa Ashcraft attended Saint Mary's College Of California, San Francisco State University.
What skills is Melissa Ashcraft known for?
Melissa Ashcraft has skills like Blogging, Social Media Marketing, Social Media, Marketing Strategy, Content Strategy, Marketing, Press Releases, Content Development, Copywriting, Public Relations, Seo, Community Management.
Who are Melissa Ashcraft's colleagues?
Melissa Ashcraft's colleagues are Arti Singh, Rupesh Gorai, Tommy Truong, Reya Valencia, Ruben Reyes Martinez, Marjusas Marko Komu-Liubijus, Jennifer Quick.
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