Melissa Asman Email & Phone Number

Cincinnati Area, Ky

Marketing & Communications solutions for small, local businesses who want to expand their reach through communication, social media and community involvement. Services include event specific or on-going marketing plans, social media management, media communication, internal/employee communication and business communication.

Greater Nashville Area, Tn

Managed marketing activity for 7 regional field sales teams including brand management,communications, content development, event marketing, digital marketing, print and projectmanagement; nurtured partner relationships with nationally recognized vendor partners andlocal channel partners.

Greater Nashville Area, Tn

Implemented marketing strategies to improve retailer productivity and sales of 22 regional shopping centers in 5 states including social media, corporate communications, public relations, creative content development, sponsorships, brand awareness, event planning and community service initiatives. Regional Corporate Communications:Produced newsletters, promotional recaps, leasing reports, etc for a variety of audiences Collaborated with cross-functional regional team (leasing, management, branding, specialty retail) to create quarterly and annual presentations for executive leaders Organized corporate meetings for 5 to 60+ attendees Created presentations for executive level representativesRegional Public Relations:Spokesperson for Regional CBL MallsWrote and distributed press releases for more than 22 propertiesDeveloped and update Quarterly Public Relations report for Executive OfficersDaily social media monitoring for regional mallsStrategic Planning and Project Management: Coordinated and implemented special events including community projects, Holiday events and entertainment Created and maintained marketing budgets for 16 regional mallsNegotiated and coordinated with vendors for multiple propertiesCreated and implemented mall specific strategic marketing plans for regional centers

Greater Nashville Area/Lexington, Ky

Member of property management team responsible for specialty retail, leasing, marketing, operations and communication with retailers; oversaw $600,000+ annual budget for regional shopping center including media buying, promotion development and community programming; maintained relations with over 150 retail contacts from local managers to corporate marketing directors; developed Marketing Plan by analyzing competition, projecting events, forecasting budget

Lexington, Kentucky Area

Worked with Marketing Director to implement Marketing Plan for Regional Shopping Center, oversaw Guest Services Center employees including hiring, scheduling and training, implemented and coordinated $1.1 million Gift Card Sales program