Melissa Astete Email and Phone Number
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I am an innovative, passionate, and results-driven senior marketing manager with a demonstrated track record of achievement in brand development and management, consumer insights, competitive analysis, product development and launch, forecasting, market research, product portfolio management, product and packaging design, and brand repositioning. I leverage my excellent communication skills to build and lead successful teams, develop relationships with external partners, and collaborate with cross-functional internal departments. I have a proven aptitude for delivering effective solutions to drive revenue, improve consumer satisfaction, generate growth, and exceed objectives.
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Sr Brand Manager, InnovationFancy Sprinkles Sep 2024 - PresentGlendale Heights, Illinois, Us
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Senior Brand Manager- Pantry & Dry SnacksDole Sunshine Company Jul 2023 - Aug 2024Singapore, Sg -
Senior Brand Manager- Snacking InnovationDole Sunshine Company Jul 2021 - Jul 2023Singapore, Sg
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Business Manager- Shelf Stable InnovationDole Sunshine Company Oct 2020 - Jul 2021Singapore, Sg
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Senior Brand Manager, InnovationThink! 2019 - 2020Chicago, Il, UsLeveraged understanding of consumer trends, insights, competitive pressures, and portfolio gaps to develop and commercialize new products. Managed projects through innovation stage gate process to ensure flawless execution by working closely with cross functional teams. Created volume forecasts and P&L’s, including target pricing, to evaluate new projects for commercial success. Created marketing tactics to support launch of new products such as digital ad, digital rebate, and influencer campaigns. Managed market research agencies, creative agencies and one direct report. -Led packaging redesign of bar portfolio contributing to the brand’s return to growth. Achieved four times greater consumer preference vs. previous design and significantly outperformed research benchmarks. Led cross-functional team to ensure an on-time, smooth transition while minimizing packaging write-offs. -Managed agencies to develop breakthrough packaging design. Awarded 2020 Designalytics Effectiveness Award and 2019 American Graphic Design Award from GDUSA. -
Innovation Brand ManagerThink! 2016 - 2019Chicago, Il, Us-Launched first entry into kids category with new brand, thinkKIDS, with comprehensive marketing campaign to gain awareness and trial. Managed development of positioning, brand personality and aesthetic, packaging, website, product, SEO, paid search, sampling and reviews program, IRC and money-back guarantee, digital ads, and in-store display. Exceeded revenue target and attained top performing velocity of all new kids nutrition bar launches at time of launch.-Launched Plant-Based High Protein bars resulting in #2 and #3 bars in sales launched in natural channel that year.
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Brand ManagerDogswell 2015 - 2016Los Angeles, Ca, UsSet strategy for growing the portfolio across all channels. Drove innovation and renovation activities through formal stage gate process. Conducted monthly and ad hoc consumption analysis using Nielsen to understand category dynamics and competitive activity. Identified and managed brand strategy and innovation agencies. Managed consumer insights. -Developed and launched new products in new usage occasions such as Training, Long-Lasting Chews, and Seasonal resulting in incremental revenue.-Co-developed strategic marketing plan to support brand OGSM incorporating appropriate marketing mix and tactics. -Managed digital marketing campaigns, social media, and website to drive trial and awareness of new products. -
Innovation Marketing ManagerDogswell 2014 - 2015Los Angeles, Ca, Us-Directed fielding, analysis, and share-out of first treat A&U study on-time and within budget. -Managed agency partner in repositioning and innovation pipeline development for two food brands on-time and within budget.
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Product ManagerDogswell 2007 - 2014Los Angeles, Ca, Us-Launched over 140 products and co-developed 57 unique formulations over 8 years, accounting for 52% of 2013 revenue.-Developed and maintained an innovation and renovation pipeline and directed all product management activities including responsibility for department budget.-Hired design staff and managed creative projects, working within budget and scheduling constraints to ensure on-time delivery of art materials. Formulated layout design approach, worked with creative to develop design solutions, and presented final layouts to key internal stakeholders for approval.
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Marketing SpecialistDogswell 2005 - 2007Los Angeles, Ca, Us
Melissa Astete Skills
Melissa Astete Education Details
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Ucla Anderson School Of ManagementMarketing And Entrepreneurship -
University Of Southern CaliforniaBusiness Administration
Frequently Asked Questions about Melissa Astete
What company does Melissa Astete work for?
Melissa Astete works for Fancy Sprinkles
What is Melissa Astete's role at the current company?
Melissa Astete's current role is Strategic CPG Marketing and Innovation Leader.
What is Melissa Astete's email address?
Melissa Astete's email address is as****@****usc.edu
What is Melissa Astete's direct phone number?
Melissa Astete's direct phone number is +181843*****
What schools did Melissa Astete attend?
Melissa Astete attended Ucla Anderson School Of Management, University Of Southern California.
What skills is Melissa Astete known for?
Melissa Astete has skills like Product Management, Competitive Analysis, Product Development, Marketing, Marketing Strategy, Brand Management, Consumer Products, Strategic Planning, Cross Functional Team Leadership, Merchandising, Advertising, Social Media.
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