Sr Brand Manager, Innovation
Current
Sep 2024 - Present
AeroLeads people directory · profile
Melissa Astete Email & Phone Number
Strategic CPG Marketing and Innovation Leader
at
FANCY SPRINKLES
1 work email found
@dolesunshine.com
3 phones found area 818 and 805
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Strategic CPG Marketing and Innovation Leader
Location
Los Angeles, California, United States
Who is Melissa Astete? Overview
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Quick answer
Melissa Astete is listed as Strategic CPG Marketing and Innovation Leader at FANCY SPRINKLES, based in Los Angeles, California, United States. AeroLeads shows a work email signal at dolesunshine.com, phone signal with area code 818, 805, and a matched LinkedIn profile for Melissa Astete.
Melissa Astete previously worked as Sr Brand Manager, Innovation at Fancy Sprinkles and Senior Brand Manager- Pantry & Dry Snacks at Dole Sunshine Company. Melissa Astete holds Master Of Business Administration (M.B.A.), Marketing And Entrepreneurship from Ucla Anderson School Of Management.
Company email context
Email format at FANCY SPRINKLES
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{first}.{last}@dolesunshine.com
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AeroLeads found 1 current-domain work email signal for Melissa Astete. Compare company email patterns before reaching out.
Profile bio
About Melissa Astete
I am an innovative, passionate, and results-driven senior marketing manager with a demonstrated track record of achievement in brand development and management, consumer insights, competitive analysis, product development and launch, forecasting, market research, product portfolio management, product and packaging design, and brand repositioning. I leverage my excellent communication skills to build and lead successful teams, develop relationships with external partners, and collaborate with cross-functional internal departments. I have a proven aptitude for delivering effective solutions to drive revenue, improve consumer satisfaction, generate growth, and exceed objectives.
Listed skills include Product Management, Competitive Analysis, Product Development, Marketing, and 15 others.
Current workplace
Melissa Astete's current company
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10 roles · 22 years
Melissa Astete work experience
A career timeline built from the work history available for this profile.
Senior Brand Manager- Pantry & Dry Snacks
Jul 2023 - Aug 2024
Senior Brand Manager- Snacking Innovation
Jul 2021 - Jul 2023
Business Manager- Shelf Stable Innovation
Oct 2020 - Jul 2021
Senior Brand Manager, Innovation
Leveraged understanding of consumer trends, insights, competitive pressures, and portfolio gaps to develop and commercialize new products. Managed projects through innovation stage gate process to ensure flawless execution by working closely with cross functional teams. Created volume forecasts and P&L’s, including target pricing, to evaluate new projects for commercial success. Created marketing tactics to support launch of new products such as digital ad, digital rebate, and influencer campaigns. Managed market research agencies, creative agencies and one direct report. -Led packaging redesign of bar portfolio contributing to the brand’s return to growth. Achieved four times greater consumer preference vs. previous design and significantly outperformed research benchmarks. Led cross-functional team to ensure an on-time, smooth transition while minimizing packaging write-offs. -Managed agencies to develop breakthrough packaging design. Awarded 2020 Designalytics Effectiveness Award and 2019 American Graphic Design Award from GDUSA.
2019 - 2020
~1 yr
Innovation Brand Manager
-Launched first entry into kids category with new brand, thinkKIDS, with comprehensive marketing campaign to gain awareness and trial. Managed development of positioning, brand personality and aesthetic, packaging, website, product, SEO, paid search, sampling and reviews program, IRC and money-back guarantee, digital ads, and in-store display. Exceeded revenue target and attained top performing velocity of all new kids nutrition bar launches at time of launch.-Launched Plant-Based High Protein bars resulting in #2 and #3 bars in sales launched in natural channel that year.
2016 - 2019
~3 yrs
Brand Manager
Set strategy for growing the portfolio across all channels. Drove innovation and renovation activities through formal stage gate process. Conducted monthly and ad hoc consumption analysis using Nielsen to understand category dynamics and competitive activity. Identified and managed brand strategy and innovation agencies. Managed consumer insights. -Developed and launched new products in new usage occasions such as Training, Long-Lasting Chews, and Seasonal resulting in incremental revenue.-Co-developed strategic marketing plan to support brand OGSM incorporating appropriate marketing mix and tactics. -Managed digital marketing campaigns, social media, and website to drive trial and awareness of new products.
2015 - 2016
~1 yr
Innovation Marketing Manager
-Directed fielding, analysis, and share-out of first treat A&U study on-time and within budget. -Managed agency partner in repositioning and innovation pipeline development for two food brands on-time and within budget.
2014 - 2015
~1 yr
Product Manager
-Launched over 140 products and co-developed 57 unique formulations over 8 years, accounting for 52% of 2013 revenue.-Developed and maintained an innovation and renovation pipeline and directed all product management activities including responsibility for department budget.-Hired design staff and managed creative projects, working within budget and scheduling constraints to ensure on-time delivery of art materials. Formulated layout design approach, worked with creative to develop design solutions, and presented final layouts to key internal stakeholders for approval.
2007 - 2014
~7 yrs
Marketing Specialist
2005 - 2007
~2 yrs
2 education records
Melissa Astete education
Master Of Business Administration (M.B.A.), Marketing And Entrepreneurship
Ucla Anderson School Of Management
Bachelor Of Science (Bs), Business Administration
University Of Southern California
FAQ
Frequently asked questions about Melissa Astete
Quick answers generated from the profile data available on this page.
What company does Melissa Astete work for?
Melissa Astete works for FANCY SPRINKLES.
What is Melissa Astete's role at FANCY SPRINKLES?
Melissa Astete is listed as Strategic CPG Marketing and Innovation Leader at FANCY SPRINKLES.
What is Melissa Astete's email address?
AeroLeads has found 1 work email signal at @dolesunshine.com for Melissa Astete at FANCY SPRINKLES.
What is Melissa Astete's phone number?
AeroLeads has found 3 phone signal(s) with area code 818, 805 for Melissa Astete at FANCY SPRINKLES.
Where is Melissa Astete based?
Melissa Astete is based in Los Angeles, California, United States while working with FANCY SPRINKLES.
What companies has Melissa Astete worked for?
Melissa Astete has worked for Fancy Sprinkles, Dole Sunshine Company, Think!, and Dogswell.
How can I contact Melissa Astete?
You can use AeroLeads to view verified contact signals for Melissa Astete at FANCY SPRINKLES, including work email, phone, and LinkedIn data when available.
What schools did Melissa Astete attend?
Melissa Astete holds Master Of Business Administration (M.B.A.), Marketing And Entrepreneurship from Ucla Anderson School Of Management.
What skills is Melissa Astete known for?
Melissa Astete is listed with skills including Product Management, Competitive Analysis, Product Development, Marketing, Marketing Strategy, Brand Management, Consumer Products, and Strategic Planning.
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