Develop, coordinate, manage, and maintain total well-being programming (Your Plan for Health) to reduce health risk, medical costs and improve wellness culture of Ohio State's employee population. From program, vendor and project management, to marketing communications and outreach - this role is a blend of both strategic and operational. - design incentive strategy, overall budget to maximize participation and mitigate financial risk for our 48,000 faculty, staff and their spouses.- chair various committees and workgroups to optimize strategic partnerships- evaluate wellness benefit programming and processes for improvement opportunities and innovation- develop and execute comprehensive marketing, communication & engagement strategy - maintain brand recognition and value proposition of wellness benefits to our employees- monitor population health trends in our environment to develop pilot programs - analyze and present key performance metrics for leadership and other key partners- provide oversight and administration of vendor and product selection- develop business cases to obtain support and resources for the expansion of services- ongoing management of vendor relationships, contracting and performance. - collaborate with the champion network (buckeye wellness innovators) to engage, equip and serve as grassroots leaders in wellness- consult with college/unit leadership and volunteers to steer wellness committees success at the local level- develop and deliver webinar content to keep HR partners, champion network and supervisors in sync with key program updates- work with legal to make sure the program is aligned with all compliance standards (GDPR, GINA, ADA, EEOC, HIPAA and IRS regs) - supervise a team of two

Consults and participates in employer health and wellness program design implementation and employee engagement strategies. Serves as the engagement coordinator between current UHC customers and a pilot, health management strategy, called "Bend the Trend." Works closely with HR clients to create easy to plug in wellness structure and employee communication strategy.My Personal Goals: Workplace Culture Change to include: Reducing the Diabetes Incidence and Risk, Lowering BMI, Increasing Physical Activity, Decreasing ER Usage/Increasing UC Usage and creating Tobacco Free Workplaces in Ohio. Helping Employers create a plan to incentivize and reward healthy employees with Outcomes Based strategy.

Available to help your small business gain traction in the online space. Creating for you, an easy to maintain website, lead acquisition, email marketing, content strategy, copy-writing, social media strategy, digital media and integrative communications strategies: Profits benefit Charity:Water. "Will work for Water"

Assist in helping the lifestyle footwear company launch and gain credibility in the Midwest US technical footwear (running, fitness and toning) space with brands such as; Shape Ups®, Skecher's Resistance Runners®, Pro Speed®, LiV®, Tone Ups®, Pro Resistance® and Skecher's Resistance Trainers®. Provided technical marketing and sales education Market direct to consumers through grassroots events, expos and in store clinics, contests & events. Drove market share, sales and product knowledge in the toning and resistance footwear market. Proactively targeted relevant audiences, including running and triathlon clubs, running coaches, athletic teams, medical professionals & local celebrity athletes. Organized & approached potential sponsored athletes, teams, groups or ambassadors.Established an online presence via social media as a wellness & toning shoe expert.

Marketing Director responsible for growth and stratgey of thinandhealthy.com, donnakrech.com, Thin&Healthy Corporate Licensing, Donna Krech Speaking and Donna Krech Events. Improved lead acquisition, online structure and list segmentation. Managed 1 other person and various freelancers. Increased online visibility, traffic; using youtube, facebook, twitter and SEO. Created systems for analytics, reporting and measurement. copywriting, collateral design, direct response marketing, SEO, build.maintain websites, email marketing, articles, blogs, direct mail, flyers, PowerPoint presentations and print ads.Highlights: Transitioned all online entities to new shopping cart and CRM systems while training every department on use of new software. Helped create info products to position and sell to segments.

Promoted to Marketing Director to oversee and manage the acquisition of all leads and retaining members using event marketing, business co-ops, charity co-ops and internal campaigns. Set up business partnerships and designed a Wellness Program. Designed and produced flyers, direct mail, posters and emails.Health promotion public speaking in High Schools on the topics of personal health and wellness, motivation, goal setting and dream building. Management of lead generation of small marketing team (1-3 employees). Delivering sales presentations to prospective members and wellness clients. Highlights: December 2007 "Best of Best Award" Most sales in company. Responsible for all lead generation, appointment booking (80% book rate) and closing sales (75% closing rate).Ran my own, profitable, ancillary fitness bootcamp, on the side, as a joint venture with the company.

Hired in as an entry-level weight loss coach, promoted in 6 months to management. Provided one-on-one coaching and counseling in the areas of weight-loss, movement, motivation, personal development and life success. Managed a team of 3-4 coaches who combined, sold more product than any other locations in our company by a 50% margin. Responsible for: Hiring, Orienting, Budgeting, and Continuous Training.Experienced in tracking, identifying and creating systems to increase sales, gather internal referrals, build a strong community presence, and guide my employee's to reach their goals. Improved member service and retention. Taught group fitness classes and personal training.