Supported Microsoft U.S. sales teams and key stakeholders through the Large Engine Execution Program. This included creating and accelerating pipeline as well as identifying efficiencies across solution areas and regions. I was also responsible for developing communications, such as emails and infographics, that reported key metrics of the program while adhering to Microsoft's brand guidelines.

I worked with clients to develop content strategies and messaging that helped them reach key audiences and gain brand followers. This included writing copy for a wide variety of pieces, including digital and print ads, blogs, press releases, job stories, how-to articles, websites, Google Ad Words, brochures and newsletters. I'm well-versed in interviewing people of all organizational levels to harvest information and ghostwrite well-articulated articles. In addition to writing, my role also included editing and proofreading with respect to AP Style. I also drove impactful media relations programs, giving clients print and digital exposure in national and international trade publications that equated to as much as 47 times less than what they would have paid for the same exposure through advertising. I also played a strategic role in the development of clients' annual marketing programs, from advertising to public relations.

I played an integral role in the development of product sample kits for the company's fiberglass siding, trim and door frame products. I also created new marketing materials, such as brochures and product catalogs and coordinated tradeshow activities, including booth space purchases and material shipments.