Melissa Beier Mulcahy Email & Phone Number

West Palm Beach, Florida Area

Serving as the head of marketing for the largest commercial real estate services firm in Palm Beach County, I am responsible for marketing the firm and over 5 million square feet of commercial real estate throughout South Florida.Utilizing various forms of online and print media, I spread the corporate message while exposing properties which are available for sale and lease. Primary responsibilities include creating detailed marketing campaigns within a wide array of budgets, implementing those plans and reporting their effectiveness to principals of the firm, as well as institutional and private investors of commercial real estate.Marketing plans include media buys, copywriting, press release management, print media placement, website development, digital media campaigns, video/TV production, event planning and social networking.

The initial responsibilities of this position included creating commercial property information sheets and directly mailing them to target audiences. For a web presence our properties could be searched through our and a 3rd party industry specific web site. Utilizing my design skills and HTML knowledge I transformed the position to be more creative and effective in print, email and the use of the web. By bringing in Adobe CS, I first overhauled the corporate identity then carried it through property signage, individual and multi-property information sheets, brochures, eFlyers, and an eNewsletter. The result was more traffic to our web site, more leads to the sales agents, more closed deals and more income to the bottom line.

OnSite Management Group is the parent corporation for three real estate developments, a construction company, golf club, political efforts and a marketing company. All aspects of art direction, design, general marketing efforts and technical support were in my hands. This more specifically entailed corporate identity development and branding through print, Power Point presentations and web efforts for all of the sub companies and their end product(s). From job costing, design to print and all aspects of web development as well as technical hardware, software, purchasing and support... if you needed it done you came to me.

Graphic Design

Graphic Design, Graphics

Education record

Education record