Melissa Belknap Email & Phone Number

Detroit, MI, US

Auburn Hills, Michigan, United States

• Ansira (formerly CDK Global & Sincro) Digital Advertising for Tier ||| Automotive dealers.
• Create Automotive Brand-Aligned campaign across multi-channel marketing, ensuring Branding Compliance is upheld across multiple OEMs.
• Monitor & Analyze campaigns on Google Display, Retargeting, YouTube, Facebook. Made regular proactive changes to improve account performance.
• Client facing - Identify & present new opportunities/areas of growth that will improve account's ability to achieve desired outcomes.
• Bring competitive industry insights & media sales experience to successfully execute data-driven optimizations across large & complex accounts.
• Gather, analyze & organize complex information, conduct comparative analyses, make recommendations supported by identified facts & present clear recommendations to internal clients.

Detroit, Michigan

Greater Detroit Area

I have worked for the Corrine Company nine years plus under the corporate name Bycor. I worked with oversea vendors to create Communion dresses, Baptismal gowns and outfits and embroidered appliqués. I redesigned packaging twice and made sure all products were CSPIA compliant. I set up photo shoots as well as product photography. I designed catalogs, ads.

I schedule and design ads in over 15 different publications. I also handle the email and social media marketing campaigns (Facebook, Facebook apps, Pinterest, Twitter & Groupon). In addition to online marketing, I design and print all in-store coupons, bag-stuffers and signage. Keeping track of the customer response rates for coupons, I would adjust.

I provided contract graphic design & project management consulting services. Clients have included AAA’s Group Marketing & Administration Department, Mosaic Design Group, and other metro Detroit area business professionals. I have overseen the preparation and review of contracts related to the production of marketing materials and products between clients.

4088 West Jefferson, Trenton, MI 48173

Myself and family members opened a bait shop under the name The Bait & Tackle Box. I helped transform the brick & mortar location from gutting the inside, to building shelving units to painting the inside and outside of the building. I branded the business with business cards, car magnets, ads, flyers, bucket labels, embroidered fishing shirts & hats, and.

Greater Detroit Area

I project managed MySpecialPlace.com, an oscommerce site from the development stage to the redesign of it (also under the corporate entity, Bycor). I was also responsible for keeping track of the projects, the time frame and the budget. In addition to working with our programmer on projects, I kept track of the integration of our site with our payment.

Dexter, MI

I designed and illustrated the M.A.D.L.Y. project. M.A.D.L.Y. is based on a true story about a boy who came home with a not-so-good report card. He hid his report card out of fear that his parents would be angry if they knew. His parents did find out about the report card and realized that just saying “Mom and Dad love you” was not enough. They decided.

Web Design Certificate

Bfa, Visual Communications Illustration

Education record