Melissa Belknap Email & Phone Number

Detroit, Mi, Us

Auburn Hills, Michigan, United States

Ansira (formerly CDK Global & Sincro) Digital Advertising for Tier ||| Automotive dealers. • Create Automotive Brand-Aligned campaign across multi-channel marketing, ensuring Branding Compliance is upheld across multiple OEMs.• Monitor & Analyze campaigns on Google Display, Retargeting, YouTube, Facebook. Made regular proactive changes to improve account performance. • Client facing - Identify & present new opportunities/areas of growth that will improve account's ability to achieve desired outcomes. • Bring competitive industry insights & media sales experience to successfully execute data-driven optimizations across large & complex accounts. • Gather, analyze & organize complex information, conduct comparative analyses, make recommendations supported by identified facts & present clear recommendations to internal clients.• Create custom presentations to maintain post-sales activities with goals to increase account revenues (Campaign reports, up-sell & cross-sell opportunities)• Responsible for revenue retention & growth for Book of Business.Highlights include: - I managed a Book of Business of 30+ high-profile accounts for both US & Canadian dealers up to $250k in aggregated monthly spend.- I coordinated client save strategy in collaboration with their account team to promptly address client concerns or issues. De-escalating & restoring dissatisfied clients through effective conversation. - I reduced time & streamlined the new hiring process by revamping mentoring program for new hires, including scheduling, training material & documentation. - I contributed as a member of social committee, organizing budget, quarterly team outings & team-building activities for employee morale. - I demonstrated my ability to adapt, created a hybrid role doing both Email Marketing & Digital Advertising.

Detroit, Michigan

Greater Detroit Area

I have worked for the Corrine Company nine years plus under the corporate name Bycor. I worked with oversea vendors to create Communion dresses, Baptismal gowns and outfits and embroidered appliqués. I redesigned packaging twice and made sure all products were CSPIA compliant. I set up photo shoots as well as product photography. I designed catalogs, ads, emails, postcards and website. I have also been in charge of customer service, selling product, shipping and accounts receivable.

I schedule and design ads in over 15 different publications. I also handle the email and social media marketing campaigns (Facebook, Facebook apps, Pinterest, Twitter & Groupon). In addition to online marketing, I design and print all in-store coupons, bag-stuffers and signage. Keeping track of the customer response rates for coupons, I would adjust campaigns accordingly. I keep track of website updates, Google Adword campaigns and Google Analytics. I have attended and organized purchasing trips to the AmericasMart in Atlanta. In addition to all of the marketing campaigns, I handle any computer program integration POS issues.

I provided contract graphic design & project management consulting services. Clients have included AAA’s Group Marketing & Administration Department, Mosaic Design Group, and other metro Detroit area business professionals. I have overseen the preparation and review of contracts related to the production of marketing materials and products between clients and vendors.I have designed and illustrated logos, brochures, postcards, annual reports, banners, menus, packaging and ads.

4088 West Jefferson, Trenton, Mi 48173

Myself and family members opened a bait shop under the name The Bait & Tackle Box. I helped transform the brick & mortar location from gutting the inside, to building shelving units to painting the inside and outside of the building. I branded the business with business cards, car magnets, ads, flyers, bucket labels, embroidered fishing shirts & hats, and screen printed t-shirts. I also created the website and Facebook pages. I even handled the tax accounting/finances and would even occasionally worked the store.

Greater Detroit Area

I project managed MySpecialPlace.com, an oscommerce site from the development stage to the redesign of it (also under the corporate entity, Bycor). I was also responsible for keeping track of the projects, the time frame and the budget. In addition to working with our programmer on projects, I kept track of the integration of our site with our payment processors; Authorize.net and Paypal, our shipping processors; UPS and USPS and SSL certificate. I also handled the graphics and site design, photography and product upload. I handled the online marketing campaigns, along with Google Adwords and Analytics and SEO. In addition, I was responsible for customer service, from phone orders, to resolving issues, returns and payments.

Dexter, Mi

I designed and illustrated the M.A.D.L.Y. project. M.A.D.L.Y. is based on a true story about a boy who came home with a not-so-good report card. He hid his report card out of fear that his parents would be angry if they knew. His parents did find out about the report card and realized that just saying “Mom and Dad love you” was not enough. They decided that their child needed a constant reminder of their unconditional love and as a result, they created a coin with the acronym “M.A.D.L.Y. - Mom And Dad Love You” on it. This idea was transformed into a children book story - M.A.D.L.Y. - Mom And Dad Love You, with the main character being Bobby the Bear, which expanded into a licensed line of products; coin, children’s book, plush, stationery and jewelry. I also worked on the package design for CD-rom craft activity kits for children, illustrated a series of listpads and notepads, and designed catalogs. I also worked with licensed artists such as David Walker, Dana Simson and Susan Branch and used their artwork to create journals, notebooks, list pads and note pads.

Web Design Certificate

Bfa, Visual Communications Illustration

Education record