Melissa Beuc

Melissa Beuc Email and Phone Number

Founder | Product and Growth Strategy @ Mycroft Strategies
Carmel, IN, US
Melissa Beuc's Location
Carmel, Indiana, United States, United States
Melissa Beuc's Contact Details
About Melissa Beuc

Cheers, I am a global B2B marketer with a record of spearheading meaningful brand strategies, content and innovative multi-channel campaigns that deliver brand awareness, relevant leads, and customer acquisition in new or existing markets worldwide. I love working with startups and SaaS companies, but I've also worked with large (very matrixed) companies. Growth mindset | Bias for action – My marketing strategies propel the growth of leads and revenue. Some examples include orchestrating sales pipeline growth of $127m and helping grow a SaaS company by over 600%. Team | Relationship builder – I can help create dream teams - as small as three or 30+. I increase the scale and impact of marketing with a lean structure, clear G&Os, and clean handshakes with internal stakeholders and vendor partners. Branding | Digital marketing – I develop brands that stand out in a crowded marketplace. I partner with the business to create a brand and story that resonates with the target audience. I believe every business has a story and I tell it in the most compelling way.Content | Go-to-Market | MarTech – I have knowledge for elevating marketing effectiveness with MarTech. I know how to select/use Go-to-Market MarTech tools to help you distribute compelling content and uncover insight into customers’ intentions. I have experience with the following applications: CRM (Salesforce, Hubspot, Monday), Go-to-Market (Marketo, Hubspot, Demandbase, Eloqua), Analytics (Google Analytics, Adobe Analytics, Tableaux), and Project management (ASANA, Microsoft TEAMS, Monday).

Melissa Beuc's Current Company Details
Mycroft Strategies

Mycroft Strategies

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Founder | Product and Growth Strategy
Carmel, IN, US
Melissa Beuc Work Experience Details
  • Mycroft Strategies
    Founder | Product And Growth Strategy
    Mycroft Strategies
    Carmel, In, Us
  • Purdue University
    Student - Data Analytics
    Purdue University
    Carmel, In, Us
  • Aquiva Labs
    Growth Marketing And Campaign Consultant
    Aquiva Labs Mar 2024 - Present
    Develop and execute growth strategies by identifying growth opportunities, setting goals, and creating plans to achieve them.Manage marketing campaigns by overseeing the planning, execution, and analysis of marketing campaigns across various channels (social media, email, content marketing, etc.).Optimize campaigns to measure campaign performance and make data-driven decisions to improve results.
  • Mycroft Strategies
    Marketing Principal / Founder
    Mycroft Strategies Mar 2014 - Present
    Carmel, In
    With 15+ years of software (SaaS, PaaS, Cloud) and business services marketing experience, clients rely on me for clear direction and decisive execution. Equipped with my “can do” attitude, I founded a strategic marketing consultancy to empower B2B and B2C organizations to achieve transformational growth. I specialize in guiding companies at inflection points, helping them unlock new avenues for expansion. My track record includes:- Brand strategy: Defining compelling brand narratives for lasting impact.- Growth marketing: Orchestrating strategic campaigns with Sales across multiple marketing channels to grow leads and awareness; content development, press releases, social media, and pitch decks.- Visual identity design: Crafting distinctive visual identities that resonate with target audiences.- Unlocking MarTech potential: Elevating marketing effectiveness with MarTech selection, configuration, and optimization for lead generation and engagement.- Product Marketing/Management: Identifying market needs using persona-based research and analysis, followed by detailed launch plans for new or existing markets.
  • Wipro Limited
    Vp / Global Head Of Marketing, Domain And Consulting
    Wipro Limited Apr 2021 - Jun 2023
    Indiana, United States
    Leadership: Built and led a global team of 7 marketers supporting 10 practices ($560M+ revenue), driving multi-channel campaigns across a matrixed organization. Created thought leadership, SEO-optimized web pages, videos, social content, infographics, events, and PR.Content Marketing: Streamlined global content creation and event support while unlocking creativity. Produced ~100 compelling assets in one year, including PowerPoint presentations, datasheets, white papers, customer case studies, demos, website content, external placements, videos, and 24 industry events. Led Go-To-Market business strategy functions across the full lifecycle of the product in partnership with the industry and GTM teams.
  • Wipro
    Global Marketing Manager, Live Workspace For Apple
    Wipro Nov 2019 - Jul 2021
    Product Marketing / Branding: Spearheaded Wipro's Apple practice's product/brand strategy, crafting their visual identity and captivating marketing content. Ignited social engagement through innovative campaigns, including launching a podcast series. Worked side-by-side with Apple to initiate outreach campaigns that expanded the partner network and grew revenues 11x over 4 years.
  • Wipro
    Global Marketing Manager, Interactive Experiences (Ix)
    Wipro Oct 2019 - Jul 2021
    AI / augmented reality – Partnered with our Interactive Experiences (iX) business leader to create the brand strategy, visual identity, and enablement materials for Wipro's AI / augmented reality solution.
  • Appirio
    Global Director Go-To-Market | Energy | Manufacturing | Banking
    Appirio Mar 2019 - Apr 2021
    Indianapolis, Indiana Area
    Go-to-market – Led the creation of new GTM strategies for the energy, manufacturing, and financial sectors. Campaign strategies included the conception and execution of integrated, omni-channel marketing campaigns to grow sales pipeline of $127M.
  • Iasta
    Senior Director Of Corporate Marketing
    Iasta Dec 2005 - Feb 2013
    Indianapolis, In
    Built/led the development of a comprehensive marketing strategy that fueled a 600% increase in annual revenue. This strategy included establishing clear brand narrative, implementing a standardized pricing structure, and developing essential collateral like proposal and contract templates, impactful presentations, product overviews, and website content.
  • Sap / Ariba (Formerly Freemarkets)
    Senior Manager Product Operations | Professional Services
    Sap / Ariba (Formerly Freemarkets) Jan 1999 - Mar 2003
    Pittsburgh, Pa
    Leadership – Built/led a global team of 30+ professionals, with members in Pittsburgh, Brussels, and Singapore, supporting a high-growth SaaS application generating $50 million in annual revenues (with monthly growth rate of 20%). The team spoke 11 different languages. Client-centric leadership – Launched over 160 Fortune 500-customer sites and managed their transition for ongoing support, product upgrades and add-on service delivery. Customers included the global operations of Danaher, Owens Corning, Shell, Alcoa, Dupont, Heinz, Sun, SmithKline Beecham. Oversaw an average of 3,500 monthly customer calls and 675 online auctions, driving exceptional customer satisfaction and operational efficiency.
  • Serviceware
    Product Manager
    Serviceware Aug 1996 - Dec 1999
    Pittsburgh, Pennsylvania, United States
    Product management – Managed an $11 million product line that included 3 different products that achieved a market share of 96%. Worked with product engineering team and monitored development schedule to assure timely, high quality product delivery.New product launch – Launched new products that provided end user support solutions to SAP R/3 organizations. Launch activities included developing the marketing strategy, performing market analysis, creating marketing literature and direct sales strategies. Partner engagement – Cultivated and managed ServiceWare’s partnership with SAP AG. Interfaced with ServiceWare’s distribution partners such as Remedy, Platinum Technology and Tivoli to increase sales through partner channel and improve technical integration of our products.Sales talent development – Helped hire and train ServiceWare’s new direct sales force. Also provided training and sales guides for new ServiceWare employees and ServiceWare’s distribution partners. Client & influencer engagement – Supervised external activities such as trade show participation, seminar series, and analyst tours. Delivered presentations at industry forums and shows.
  • Abel Gmbh
    International Marketing Intern
    Abel Gmbh Jul 1995 - Dec 1995
    Germany
    New product launch – Developed international marketing strategy for new product line of industrial pumps. Identified potential new customer and distribution channels, and analyzed global competition in the pump industry.Content creation – Wrote product literature for dissemination to ABEL’s worldwide representatives. Prepared German, American, and English product catalogs and customer materials.Database management – Managed global database of over 1,200 customer accounts.
  • Sprint
    Sales Representative
    Sprint May 1992 - Jul 1994
    Pittsburgh, Pennsylvania, United States
    Sales leader – Ranked #1 in the nation in position. Exceeded new revenue and base revenue standards by 142% through aggressive sales and market penetration.Sales & revenue acquisition – Generated new business and expanded existing business of key customers in market by providing technical expertise in voice, video, international, and data products. Created telecommunications packages that enabled businesses to increase communication efficiencies while decreasing costs.
  • Exxonmobil
    Sales Business Development Consultant
    Exxonmobil Feb 1989 - May 1992
    Connecticut, United States
    Sales – Actively managed a territory of 15 independent Mobil stations with revenues valued at approximately $250 million.Project management – Coordinated territory construction projects ($100,000 each), that include financial planning and projections for dealers; coordinating the demolition and construction of sites with contractors, engineers, and town officials; redesigning and re-merchandising Mobil outlets; and designing and implementing stations’ grand opening promotions.Event management – Created and implemented promotional events and customer appreciation days that increased sales volumes for gasoline by 108% and for motor oil 143%. Coordinated activities with Pepsi, Hostess, Frito-Lay, local vendors, and Mobil Oil to assure successful events.Partner engagement – Led regional team for Pepsi tie-in promotion. Responsibilities included coordinating 125 outlets throughout district, negotiating pricing, and developing promotional materials. Promotion increased gasoline sales volumes by 122%.

Melissa Beuc Skills

Product Management Marketing Strategy Marketing Saas Cross Functional Team Leadership New Business Development Sales Operations Enterprise Software Lead Generation Marketing Communications Leadership Esourcing Strategic Sourcing Strategic Planning Project Management Marketing Automation Change Management Contract Negotiation Business Development Go To Market Strategy Demand Generation Account Management Spend Analysis E Procurement Supply Management

Melissa Beuc Education Details

Frequently Asked Questions about Melissa Beuc

What company does Melissa Beuc work for?

Melissa Beuc works for Mycroft Strategies

What is Melissa Beuc's role at the current company?

Melissa Beuc's current role is Founder | Product and Growth Strategy.

What is Melissa Beuc's email address?

Melissa Beuc's email address is me****@****pro.com

What schools did Melissa Beuc attend?

Melissa Beuc attended Penn State University, University Of Pittsburgh Katz Graduate School Of Business, University Of Pittsburgh Katz Graduate School Of Business.

What skills is Melissa Beuc known for?

Melissa Beuc has skills like Product Management, Marketing Strategy, Marketing, Saas, Cross Functional Team Leadership, New Business Development, Sales Operations, Enterprise Software, Lead Generation, Marketing Communications, Leadership, Esourcing.

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