● Current and previous clients including: PepsiCo North America Beverages, Frito-Lay North America, Tostitos, SPLENDA, Dr. Oetker USA, Pfizer Consumer Healthcare

● Worked with cross-functional teams to develop and execute integrated communications programs for consumer and B2B audiences in the following industries/categories: food & beverage, nutritional supplements, household cleaning, hospital infection prevention and consumer packaged goods.● Managed news bureau activities for multiple Clorox consumer and healthcare professional products including media strategy, materials development, spokesperson training and staffing interviews.● Clients including: The Clorox Company, Clorox Healthcare (B2B division of The Clorox Company), Pfizer Consumer Health (Centrum, Caltrate), Mott’s, Jarden Corporation, Hain Celestial.

● Member of award-winning team that helped an iconic, 100-year old brand reach a new, younger audience: increased volume of branded media coverage by nearly 40% and increased brand engagement by more than 130%.● Led media relations and issues management response processes surrounding the launch of Clorox Concentrated Bleach and multiple products that are designed for use in healthcare facilities.

Member of the Consumer Health & Wellness practice.

• Provide strategic PR counsel and media relations support for pharmaceutical and consumer health product accounts• Conceive and implement digital tactics for clients including drafting content and building information architecture for Web sites, Twitter profiles; track and analyze Web site metrics • Directly manage and delegate tasks to Assistant Account Executives and Interns• Develop supporting media materials including: product fact sheets, press releases, internal and external toolkits, scripts and talking points • Conduct media outreach surrounding various data announcements, medical meetings and deskside interviews in order to secure top-tier media placements