Melissa Lee Email & Phone Number

Acton, Massachusetts, Us

Responsible for chartering and leading the Global Instructional Design Team that creates instructional and education materials to support new products and market entry of products from initial development through commercialization, inclusive of all Instructions for Use: user guides, quick start guides, in-app tutorials, instructional videos, consumer education pieces, etc. Responsible for $3M in cost savings in the team’s first year alone.

Acton, Massachusetts, Us

-Advocated, advised and informed R&D teams towards innovations that improve clinical outcomes, ease diabetes burden, and increase user accessibility and adoption-Ensured product development guidance documentation met the needs of healthcare professionals, end users, and Insulet’s strategic fit in the diabetes device industry-Supported human factors validation efforts throughout the R&D process to secure a product that aligns product requirements with Insulet’s mission to make diabetes a smaller part of life-Identified, strategized, and developed training and educational products and programs to meet the needs of various audiences (internal, external, professional, and end user) and that would cadence with new products, indications, and claims-Collaborated to produce human factors and user experience research plans that would provide meaningful data to inform innovation and support expansion of claims and indications-Strategized, created, and validated required professional and end user labeling and training materials and materials creation processes to support intended safe and effective use of Insulet’s burgeoning portfolio of insulin delivery systems-Led the creation and coordination of new labeling content to respond to regulatory needs for submissions under active review

Palo Alto, Ca, Us

Product Training:-Led development of training plan for users and clinicians for Tidepool Loop, an interoperable automated insulin dosing iOS app-Crafted the in-app learning experience and all instructions for use materials for safe and effective product use in accordance with 510(k) and Special Controls requirements-Responsible for drafting all copy in the Tidepool platform’s UX, including establishment of nomenclature architecture across and within Tidepool’s portfolio-Drove cross-functional decision-making to resolve points of potential user confusion in product workflows-Collaborated with Tidepool’s product designers, design interns, design contractors, and an external design agency to ensure asset delivery, illustration, UI elements, and wire-framing were done to spec and delivered on timeMarketing:-Supported commercial launch readiness with growth strategy, brand strategy, customer journey, and value proposition messaging development-Developed and executed a proactive media strategy for communicating with external audiences, including the publishing of nonprofit’s first press release to announce a significant program milestone-Led development of tactical marcomm processes, such as creating response templates and establishing a promotional materials review process-Oversaw development of paid and organic content strategy and served as managing director of social, blog, and email content

Milpitas, California, Us

As Bigfoot's primary public relations, social media, communications, and marketing resource on the Marketing team, Melissa worked as a liaison to executive leadership and the broader diabetes community to build brand awareness around the innovative new diabetes solutions that Bigfoot Biomedical is building. She brought to her role over a decade participating as a key opinion leader in the diabetes online community and writing as one of the most well-known online reviewers of diabetes technology.Social Media:• Developed and implemented company’s social media strategy• Grew Facebook following from less than 7K to more than 85K in 24 months• Managed advertising budget• Wrote and produced all social marketing content in accordance with regulatory and clinical guidance and executive leadership goals• Served as point of contact for all inbound inquiries (social media, email, phone)• Created corporate culture campaign and composed associated team member stories• Launched multiple targeted recruitment pipeline campaigns in LinkedInPublic and Community Relations:• Served as primary media contact for the organization• Drafted and coordinated distribution of press releases• Coordinated with third party branding, PR, content marketing, and marketing resources, working to establish strategy and align with organizational priorities• Monitored industry and digital health news for opportunities for timely community engagement• Participated in media training to serve as a company spokespersonCommunications• Created original copy for presentations, investor materials, newsletters, thought pieces• Provided copy editing assistance for clinical protocols, white papers, patentsTraining• Crafted original copy for UI and learning content, including learning video scriptsWebsite Management:• Managed technical site migrations• Wrote, edited, and produced web content• Worked with HR and Operations staff to implement applicant tracking system into website

As tech editor for ASweetLife, Melissa brought hundreds of thousands of readers the benefit of her extensive experience using a variety of insulin pumps and diabetes devices on the market as well as her insights into the diabetes tech industry and its pipelines and partnerships, publishing 27 pieces in the online magazine, primarily on the topic of diabetes technology. Six of her seven end-of-year 2014 predictions for new products came to market in 2015.

Berkeley, California, Us

Diabetes Hands Foundation (DHF) was a 501(c)(3) nonprofit organization that brought together people touched by diabetes for positive change so that nobody living with this condition ever feels alone.The organization touched the lives of 3 million people a year, empowering them to better manage their condition and mobilizing them to positively impact the lives of others through programs like pioneering social networks TuDiabetes.org and EsTuDiabetes.org (in English and Spanish), Big Blue Test, and DHF's Diabetes Advocates.• Oversaw non-profit’s first leadership transition, serving as board-appointed interim Executive Director for 12 mos• Managed team of 5 FTEs, 4 contractors, dozens of volunteers• Managed $1.3M operating budget and 3 distinct program streams (2 online communities (English and Spanish), an advocacy program (of which I was de facto program director), and an exercise empowerment program tied to grant awards we distributed)• Managed completion of implementation of a major IT platform migration, requiring coordination of contractors and team members to move two communities with 3M unique impressions per year from Ning (SaaS) to a dedicated and proprietary WordPress+Discourse forum platform• Served as primary liaison for 25+ corporate and private foundation sponsors, securing six-figure sponsorships for mission-related programming• Planned and executed organization’s 2-day MasterLab advocacy conference, coordinating the needs of sponsors, guest speakers, and more than a dozen scholarship recipients to deliver engaging program to just under 200 attendees• Frequently invited to participate on advisory boards for both industry and government, often representing community interests as the only diabetes patient advocate at the table• Edited, produced, and promoted podcast and video interview content• Completed Non-profit Management course via Harvard University• Delivered presentation before an audience of female state legislators in Washington DC

Berkeley, California, Us

Executive Board member and Secretary 2012-2014, Chair-Elect 2014.From community member of TuDiabetes.org 2008, to first lead administrator of the online community 2008, to member of Diabetes Advocates 2012 and later the Diabetes Advocates steering committee and Board of Directors, Melissa volunteered her time, talent, and treasure in support of DHF's mission that NO ONE touched by diabetes should ever feel alone.

• Produced personal diabetes blog on Blogger.com platform, becoming a leading voice in the diabetes online community• Was first blogger to review Dexcom G4 Platinum CGM, Omnipod UST400, Tandem t:slim, and Asante mySnap• Social Influencer: enjoyed traffic in the 10K+ visits per month during the peak of publication• Produced series of 12+ diabetes-themed music video #dparodies as a peer-to-peer fundraising vehicle for various causes• Syndicated via diabetesdaily.com

Taught private lessons in singing fundamentals, with emphasis on breath management, dramatic presentation, tone development, projected production, and individual expression. Worked primarily with ages 12-20 and taught on high school campuses until her daughter was born in 2010, at which time moved her studio to her home.

Acton, Massachusetts, Us

Patient Advocate for Dallas/Ft. Worth area sales team

Lead soloist and Cantor for Saturday Masses, interim Director of Music (January 2007 - June 2007)

Instructed private students on 4 campuses, grades 7-12, for individualized 30-minute lessons once per week, with as many as 55 students per week. Conducted student recitals, assisted the Fine Arts Dept staff when asked, prepared students for TMEA and UIL sponsored choral and solo competitions, helped students prepare for college vocal auditions.

Instructed private students, grades 9-12, for individualized 30-minute lessons once per week, with as many as 30 students per week. Conducted student recitals, assisted the Fine Arts Dept staff when asked, prepared students for TMEA and UIL sponsored choral and solo competitions, helped students prepare for college vocal auditions.

Bachelor Of Arts (B.A.), English

Bachelor Of Music, Vocal Performance