Melissa Brake Email & Phone Number

- Research, build and execute marketing plan with specific objectives.- Serve on USI leadership and management team to develop core values, core focus, business uniques, processes and procedures.- Develop, manage and implement digital marketing efforts including social media, lead generation list development, job postings and website design/content.- Develop tools and best practices to manage the execution of marketing programs/projects.- Collaborate with sales team to drive marketing programs, identify new customers and sales targeting.- Market through various channels and segment databases.- Develop strategies and tactics to boost company reputation and help drive sales.- Create and ensure that all marketing material is in line with brand identity.- Build strategic relationships and partnerships with vendors and those in industry.- Research demand for the organization's services.- Handle community outreach, press releases and public relations efforts.- Communicate brand values to both internal and external audiences.- Create and execute presentation development for internal and external audiences.- Review all quotes for accuracy before submission to clients.- Execute RFQs for completion, accuracy and constant brand voice.- Help with management of multiple national accounts, secure lighting incentives for clients, etc. as needed.USI has decades of experience in energy efficient and energy management solutions. From retrofits and LED upgrades to lighting layouts and smart building controls, we have the knowledge and proven experience to transform any space. USI works on multi-site national accounts to regionally owned interior and exterior spaces, with the ability to customize and manage any program from start to finish. As a complete turnkey provider, USI strives to continue growing while building authentic and lasting business partnerships with our customers.

Cleveland/Akron, Ohio Area

Create and execute all internal and external communication, presentation development, marketing material development, press releases, create and maintain social media, national account project management, create new content and assist in design of new website, maintain and produce content for website and blog. Develop direct mail campaign and launch of eCommerce website and school lockdown system.

Canton, Ohio Area

I supported the Firm’s internal and external marketing efforts through database management, presentation development, collateral/promotional material development and internal and external communication coordination. I helped coordinate, plan and execute internal and external firm sponsored events. I helped edit and create all email newsletters and press releases.I helped maintain the Bruner-Cox LLP Facebook, LinkedIn and website by writing up-to-date and relevant content. I assisted outside marketing vendors and firms to make sure projects were completed. I created advertisements for various sponsorships.

Kent, Ohio

At Main Street Kent I planned and coordinate events like the Main Street Kent Annual Dinner/Awards (raised $1,000) and Masterpieces on Main Art & Wine Festival (which featured 6 wineries, more than 40 artists, 5 bands and food vendors). I also planned the Family Friendly Halloween for the City of Kent.I wrote press releases and copy for local publications like the Tree City Bulletin (quarterly to all Kent residents) and generated television coverage for events. I designed promotional material including postcards and maps handed out to residents and business owners.I monitored and promoted events through Facebook and Twitter and wrote for the Main Street Kent blog.I oversee the promotions and public relations committeeand provided recommendation and guidance on the new website. I also wrote copy for the website.

Rootstown, Ohio

Previously NEOUCOM.I wrote and edited articles for print and electronic mediums. I provided clips and media tracking for all NEOUCOM mentions. I communicated with internal/external sources. I developed, researched and edited social media and web policiesI assisted with all aspects of planning events including speech writing for White Coat Ceremonies and Presidential Inauguration.

Akron, Ohio

I assisted in on-field promotions, interacted with the crowdand assisted in sponsorship giveaways, promotions and contests.

Akron, Ohio

I secured sponsors in collaboration with the development staff and obtained in-kind contributions such as raffle prizes, food, entertainment, advertisement, goody bags, and auction prizes for events.I coordinated volunteers, committee members and committee meetings, providing minutes, notices, etc. I coordinated event logistics such as location, day of, incentive prizes, food selection, volunteers at event, distribution of posters and brochures, set up and tear down, etc.I built relationships with community leaders, community agencies, potential donors and the media. I wrote,coordinated and followed-up with press releases. I sent out thank you notes to participants.I assisted in marketing of the organization. I helped write newsletter articles about the Memory Walk, created media listsand managed the Twitter account.

Kent, Ohio

I was the beat reporter for intramural/club sports. I also wrote about events at Student Recreation and Wellness Center.I published 22 articles, a photo slideshow and a video.

Akron, Ohio

I created a charity homerun sponsorship opportunity, organized and maintained merchandise on the team website, operated team shop, assisted with promotions and oversaw donation requests.

Bachelor Of Science - Bs, Public Relations

Dean's List, 2010 PRSSA Kent Vice President of Fundraising, 2009-2010 Relay for Life PRSSA Kent Team Captain, 2010 Daily Kent Stater.

Education record