You Monkey is a leading importer of top-quality international gift, game, homeware and toy brands in the New Zealand market.

ASB Bank - Group Account Director Contract

Advertising and brand strategy consultation

Global Blackberry Account Director

Account Director on Emirates, Eristoff and Beat That Quote. Management of all their above the line advertising strategies and communication strategies including TV, Print, Outdoor, Online. BeatThatQuote.com was a British price comparison start up company specialising in personal finance products. It was sold to Google in 2013.

Account Director on Direct Line Insurance. Reporting to the MD / Management of Account Executive

Account Director on 888.com.Responsibilities for this contract included management and facilitation of 888.com first ever TV advertising campaign. Reporting to MD / Management of Account Executive

Account Director on Toyota Europe. Responsibility for account direction and team management for all aspects of TV, press and outdoor work across Europe. Involvement in development of European strategy, communication plans and creative development for Toyota Europe. Liaison with European markets for input into briefs, production process and delivery of master campaigns for local adapts (namely UK, France, Germany, Spain, Italy). Projects include: Auris, RAV4, Verso. Daily… Show more Account Director on Toyota Europe. Responsibility for account direction and team management for all aspects of TV, press and outdoor work across Europe. Involvement in development of European strategy, communication plans and creative development for Toyota Europe. Liaison with European markets for input into briefs, production process and delivery of master campaigns for local adapts (namely UK, France, Germany, Spain, Italy). Projects include: Auris, RAV4, Verso. Daily correspondence with clients, management of deadlines, timelines and budget allocation. Reporting to the MD and European Creative Director / Management of 2 Account Managers & 2 Account Co-ordinators. Show less

Senior Account Manager on SKY Television, Playboy Television, AMI Insurance.SKY Television:Planned, managed and produced national brand and acquisition communications across allATL media disciplines for SKY TV including; Television, Radio, Print (magazine and press), Outdoor (Billboards, Bus-backs, Metrolites, Signage, Ambient), Online (Web banners, Promos), Developing, communicating and managing new account opportunities for client and revenue growth – Playboy TV extra NZ $… Show more Senior Account Manager on SKY Television, Playboy Television, AMI Insurance.SKY Television:Planned, managed and produced national brand and acquisition communications across allATL media disciplines for SKY TV including; Television, Radio, Print (magazine and press), Outdoor (Billboards, Bus-backs, Metrolites, Signage, Ambient), Online (Web banners, Promos), Developing, communicating and managing new account opportunities for client and revenue growth – Playboy TV extra NZ $ 600,000, TVC editing extra NZ $ 40,000.- Controlling budgets and achieving SKY’s assigned revenue target of NZ $12 million.- Strategic development of brand and acquisition communications and planning for SKY Brandand sub brands.- Responsibility for SKY growth initiatives as pool of available households decreased.- Involvement in qualitative and quantitative research and applying these learnings to theadvertising strategies- Strong post-production producing all TV and radio and overseeing VOs and all stages of post(offline, online, grade, sound sessions)Results:SKY became one of New Zealand’s most loved brands and DDB’s biggest, most progressiveand creatively awarded clients. Subscriber numbers grew by 43.7%, household penetration increased by 50% and digital churn dropped significantly. We broadened perceptions about SKY’s channels and programming beyond just sport and movies – critical for winning over females and non-sport viewers. These results were all the more impressive given TVNZ barred SKY from advertising on its channels in 2004 – effectively cutting SKY off from two thirds of its target TV audience. Show less

Senior Account Manager on AMI Insurance, Playboy TVAMI Insurance Responsibilities / Initiatives Contribute to policy growth and market share growth for AMI’s home and contents productsin a category where there is low consumer involvement and growing competition. Move the brand towards a differentiated market position around customer care. Controlling budgets and achieving AMI’s assigned revenue target of NZ $4 million. Participation in brand research for 2006… Show more Senior Account Manager on AMI Insurance, Playboy TVAMI Insurance Responsibilities / Initiatives Contribute to policy growth and market share growth for AMI’s home and contents productsin a category where there is low consumer involvement and growing competition. Move the brand towards a differentiated market position around customer care. Controlling budgets and achieving AMI’s assigned revenue target of NZ $4 million. Participation in brand research for 2006 brand campaign that involved research groups inAuckland, Wellington, Christchurch. Planning of tactical ads in line with new product offerings eg no claims bonus etc. Extensive consumer research and brand trackingResultsAMI achieved significant share gains in home and contents, shifted their motor vehicle policy tobeing the most preferred in New Zealand.Playboy TV Responsibilities / InitiativesGiven SKY is a ‘family entertainment’ brand they had never publicly promoted the channel inNew Zealand. Consequently channel awareness was very low. I saw an opportunity to increaserevenue for SKY and DDB and create some infamous work on a legendary brand – the first of itskind in New Zealand. Over 12 months I worked with a researcher developing a very focusedstrategic and creative brief that assured we created a campaign true to brand, classy and non-offensive and one that assured SKY the general public would not be exposed to anything inapt.Results:A print campaign, a TVC and a stunt at Auckland Erotica Expo that allowed people to star intheir own Playboy TV movie. Pay-per- view numbers have doubled NZ$600,000 additional revenue for the agency Playboy TV won Best Stand at the Expo 486 people starred in their own movie and over 85% have forwarded on to at least 6 otherpeople Production of a world class print campaign that has been brought by Playboy TV to runthroughout Europe – a huge achievement for New Zealand creative! Show less