Promoted to lead the company’s Central U.S. office and manage a team of 8. Create visual brand identities and graphic standards, establish and maintain consistent and compelling messaging and positioning for clients. Guide growth of the company through key partnerships, contract management, fiscal planning, and staff relations. • Recognized as the company’s Social Media subject matter expert and strategist • Serve as the company’s industry expert for clients in workforce development, economic development, post-secondary education, and international relations

Define and oversee marketing analytics, KPIs, dashboard and report creation to measure all aspects of program success including database optimization, campaign effectiveness, lead distribution, and ROI. • Developed and executed highly effective social media strategies from the ground up, driving increases in both engagement and lead generation • Recognized by CenTex New Media as a “New Media Pioneer” • Provided art direction and design development for 500+ client projects • Curated content for the company’s social media presence"With a power-packed strategy, she provides a vital role for the clients of Pat Davis Design Group, Inc. in her role as Marketing and Media Services Director for regional and national accounts. Melissa handles a wide range of facets for the firm’s clients from planning, marketing, strategy, social media, to events and project management." - Jay F. Hicks, CenTex New Media

Championed the development of marketing strategy in both B2B and B2C segments. Oversight of marketing team members and vendor partners responsible for content, sponsorship partnerships, industry conferences, and public relations • Yielded increases in form submissions, contacts, and website views Q/Q by executing paid and organic marketing initiatives consistently • Developed content strategy to produce thought-leadership in various formats ranging from website content, white papers, webinars, blogs, and videos • Implemented inbound call tracking system to discern calls coming from direct website traffic, Google organic searches, lead nurture emails, landing pages, as well as non-digital collateral to track marketing effectiveness • Increased customer service scores by 30% by creating a customer review and rating system platform

Developed training objectives and content for club operations including business planning, sales, service, management, and coaching. Grew company strength in monitoring key metrics and determining strategies to overcome obstacles, expand leadership skills, and guide the team to achieve their personal and company goals • Designed and facilitated training curriculum for regional events, annual conferences, business orientations, and business training weeks for more than 150 franchise businesses • Featured in December 2017 issue of Franchising World magazine • Built mechanisms for sustained growth, brand management (internal and external), and profitability

Developed and supported the execution of international and local marketing and communications strategies; building brand awareness and promoting concepts for 188 domestic and international franchisees. • Managed the marketing, advertising, and public relations (MAP) fund • Curated and produced daily social media content leading the brand to be named “Top 25 Industry Twitter Accounts” by Lawn & Landscape magazine • Consistently increased web traffic Q/Q and lead generation YoY • Yielded international goodwill by facilitating and executing key milestones for international service projects such as weCARE Day, an international community service event

Led development of communications and outreach plans for job seekers, employers, and other stakeholders across the city, county, Texas Workforce Commission, and the Department of Labor. Ensured compliance for the agency with all regulations • Coordinated production of more than 500 marketing, advertising, and public relations projects • Honored at the International Academy of Visual Arts 2010 Communicator Awards for the organization’s website • Led the submission of award nominations leading to $75K in incentive revenue, • Served as the key liaison to the Texas Secretary of State’s Office and Texas Workforce Commission, Mayor of Waco, and county judges for the region • Served as Public Information Officer for the Heart of Texas Workforce Development Board as required by Texas Open Meetings Act and Public Information Act • Reviewed and evaluated RFPs and RFQs, posting all legal requirements for procurements and negotiating contracts