Melissa Bromley Email & Phone Number

Oversee VisionSpring’s global external and internal communications, including managing press, newsletters, social media, website content, and supporting donor reports.• Manage the Global Communications team including full-time staff, freelancers, and agencies.• Have significantly raised VisionSpring's brand identity through key coverage in the New York Times, BBC, Financial Times, The Guardian, Devex, NPR and other top tier media outlets.• Serve as VisionSpring’s liaison with the U.N. Friends of Vision group, strategizing with executives from a dozen international eye health organizations to build global eye care equity.

Troy, New York, United States

Troy, Ny

More than doubled the annual budget within three years of hire.Hired as Media Alliance’s second-ever staff person to develop and implement a comprehensive fundraising strategy. • Built capacity to hire much needed additional staff.• Doubled the number of individual donors.• Started the Sanctuary Sustainer program to cultivate monthly donors (added 10% to organizational budget).• Created sponsorship program, building partnerships with dozens of local businesses for cash support as well as in-kind donations.• Modernized online donation systems by: transitioning database from defunct GiftWorks to Salesforce and setting up MailChimp for improved donor stewarding.

Raleigh-Durham, North Carolina Area

Oversaw Pullquote – a Blogads R&D product launched in 2012 that allows people to easily save and share quotes. • Grew users by >70% in 5 months:....... created a new user sign up flow with automated welcome emails customized for different user profiles and optimized via extensive A/B testing,....... built relationships with customers and press,....... boosted brand trust by aligning the user experience across all platforms (Chrome Extension, Bookmarklet, and iOS).• Oversaw all aspects of the launch of our iOS app.• Fixed and relaunched our Bookmarklet making Pullquote available to 100% of web users.• Frequently led weekly meetings coordinating with programming team members in Budapest and Australia

Raleigh-Durham, North Carolina Area

Managed all product development for biggest publisher in Blogads hosting network (Quantcast reported 15.8M global monthly uniques) as well as one key smaller publisher. Vetted and recommend new editorial products (in-house ideas and third-party) using A/B testing and data from Google Analytics. Consulted on traffic trends for same publishers. • Saved Blogads 11+ hours per week of employee time by driving automation of all possible daily/weekly/monthly reports.• Grew monthly revenue for key publisher’s mobile site by >10% by spearheading partnership with a new third party ad affiliate.• Conceptualized and managed building of real-time traffic console for biggest publisher. Tool gives the editorial team real-time insight into what stories are generating the most organic and shared pageviews and which authors published them.

Raleigh-Durham, North Carolina Area

Managed custom ad campaigns and feature-building projects for publishers in Blogads network. Researched and reported on traffic optimization by analyzing Google Analytics data and overseeing A/B testing. • Decreased time spent on competitor analysis by 40% by conceptualizing and overseeing the building of an automated competitor research tool. • Increased pages per visit to key publisher website by more than 1.5x by creating the “More Stories” pop-up, alerting readers to newly published stories in real-time.

Fast-track promotion through a series of increasingly responsible positions, with focus on innovative project management. Chosen to be part of first-ever internal Six Sigma Green Belt certification program. Supervise cross-functional team of 15-20 direct reports. Report to and partner closely with Director of Process Improvement.• Wrote submission for Call Center of the Year (up to 100 people), winning the customer service department's first-ever Gold Stevie award.• Broke company records for:....... Most jobs published to TheLadders.com in a single week,....... Lowest cost to publish a single job,....... Highest number of active, open jobs on TheLadders.com• Decreased cost to publish a single job by more than 40% by introducing new performance management techniques and working with Quality Assurance Team to develop innovative system tools.• Brought Back Office budget down by 46%, effectively publishing record-breaking numbers of jobs with less spend• Trusted to absorb a second, functionally distinct team when partnering Team Lead migrated to a different role.

New York, Ny

• Helped scale and grow resume division as key figure in hire, orientation, and continued oversight of 27 new outsourced writers, per company’s recent expansion of target client demographic. • Advanced conversion of half of legacy external resume writers to new, more cost-effective contract. Continue to serve as key POC for entire outsourced team. • Raised writer efficiency and eliminated 1 in 3 refunds by establishing formal quality audit process, creating first in-house resume templates, and overhauling complaint process.

• Created all templates and automated emails for Consumer Operations team’s internal and external communications. Represented department in companywide talk forum and newsletter.• Helped raise company’s public image by restarting customer service Twitter initiative and writing guest posts for Facebook page and corporate blog.

Advanced a wide variety of key areas such as sales, marketing, PR, website construction, finance, and event planning for this unique clothing line. • Effected major business growth by opening initial accounts with 15 of 30 total retailers across 3 continents over the course of several months. Successfully managed all related documentation and accounts receivable. • Built market presence by organizing corporate events and industry functions nationwide; sold yoga pants to Sting at sponsorship event in Manhattan. • Wrote and designed website copy, press releases, and promotional items.

As “second in command” to candidate, organized campaign activities, resolved issues, and carried out variety of tasks in a dynamic, fast-paced environment. • Motivated, deployed, and oversaw staff and volunteers of up to 100. • Administrated the candidate’s calendar; planned events including fundraisers, appearances, public events.

Promoted from college internship to fulltime role. • Executed competitive analyses and developed proposal drafts for potential clients. • Wrote catalog descriptions, press releases, and website copy; handled final editing of #1 client’s catalog and price list.

* Created an annotated bibliography on CO2 sequestration in forests for potential carbon credits* Authored PowerPoint presentations on forest-based carbon markets* Represented the organization at events, resulting in the expansion of grassroots support