Melissa Bromley Email & Phone Number

• Oversee VisionSpring’s global external and internal communications, including managing press, newsletters, social media, website content, and supporting donor reports.
• Manage the Global Communications team including full-time staff, freelancers, and agencies.
• Have significantly raised VisionSpring's brand identity through key coverage in the New York Times, BBC, Financial Times, The Guardian, Devex, NPR and other top tier media outlets.
• Serve as VisionSpring’s liaison with the U.N. Friends of Vision group, strategizing with executives from a dozen international eye health organizations to build global eye care equity.

Troy, New York, United States

Troy, NY

• More than doubled the annual budget within three years of hire.Hired as Media Alliance’s second-ever staff person to develop and implement a comprehensive fundraising strategy.
• Built capacity to hire much needed additional staff.
• Doubled the number of individual donors.
• Started the Sanctuary Sustainer program to cultivate monthly donors (added 10% to organizational budget).
• Created sponsorship program, building partnerships with dozens of local businesses for cash support as well as in-kind donations.
• Modernized online donation systems by: transitioning database from defunct GiftWorks to Salesforce and setting up MailChimp for improved donor stewarding.

Raleigh-Durham, North Carolina Area

• Oversaw Pullquote – a Blogads R&D product launched in 2012 that allows people to easily save and share quotes.
• Grew users by >70% in 5 months:....... created a new user sign up flow with automated welcome emails customized for different user profiles and optimized via extensive A/B testing,....... built relationships with.
• Oversaw all aspects of the launch of our iOS app.
• Fixed and relaunched our Bookmarklet making Pullquote available to 100% of web users.
• Frequently led weekly meetings coordinating with programming team members in Budapest and Australia

Raleigh-Durham, North Carolina Area

• Managed all product development for biggest publisher in Blogads hosting network (Quantcast reported 15.8M global monthly uniques) as well as one key smaller publisher. Vetted and recommend new editorial products.
• Saved Blogads 11+ hours per week of employee time by driving automation of all possible daily/weekly/monthly reports.
• Grew monthly revenue for key publisher’s mobile site by >10% by spearheading partnership with a new third party ad affiliate.
• Conceptualized and managed building of real-time traffic console for biggest publisher. Tool gives the editorial team real-time insight into what stories are generating the most organic and shared pageviews and which.

Raleigh-Durham, North Carolina Area

• Managed custom ad campaigns and feature-building projects for publishers in Blogads network. Researched and reported on traffic optimization by analyzing Google Analytics data and overseeing A/B testing.
• Decreased time spent on competitor analysis by 40% by conceptualizing and overseeing the building of an automated competitor research tool.
• Increased pages per visit to key publisher website by more than 1.5x by creating the “More Stories” pop-up, alerting readers to newly published stories in real-time.

• Fast-track promotion through a series of increasingly responsible positions, with focus on innovative project management. Chosen to be part of first-ever internal Six Sigma Green Belt certification program. Supervise.
• Wrote submission for Call Center of the Year (up to 100 people), winning the customer service department's first-ever Gold Stevie award.
• Broke company records for:....... Most jobs published to TheLadders.com in a single week,....... Lowest cost to publish a single job,....... Highest number of active, open jobs on TheLadders.com
• Decreased cost to publish a single job by more than 40% by introducing new performance management techniques and working with Quality Assurance Team to develop innovative system tools.
• Brought Back Office budget down by 46%, effectively publishing record-breaking numbers of jobs with less spend
• Trusted to absorb a second, functionally distinct team when partnering Team Lead migrated to a different role.

New York, NY

• Helped scale and grow resume division as key figure in hire, orientation, and continued oversight of 27 new outsourced writers, per company’s recent expansion of target client demographic.
• Advanced conversion of half of legacy external resume writers to new, more cost-effective contract. Continue to serve as key POC for entire outsourced team.
• Raised writer efficiency and eliminated 1 in 3 refunds by establishing formal quality audit process, creating first in-house resume templates, and overhauling complaint process.

• Created all templates and automated emails for Consumer Operations team’s internal and external communications. Represented department in companywide talk forum and newsletter.
• Helped raise company’s public image by restarting customer service Twitter initiative and writing guest posts for Facebook page and corporate blog.

• Advanced a wide variety of key areas such as sales, marketing, PR, website construction, finance, and event planning for this unique clothing line.
• Effected major business growth by opening initial accounts with 15 of 30 total retailers across 3 continents over the course of several months. Successfully managed all related documentation and accounts receivable.
• Built market presence by organizing corporate events and industry functions nationwide; sold yoga pants to Sting at sponsorship event in Manhattan.
• Wrote and designed website copy, press releases, and promotional items.

• As “second in command” to candidate, organized campaign activities, resolved issues, and carried out variety of tasks in a dynamic, fast-paced environment.
• Motivated, deployed, and oversaw staff and volunteers of up to 100.
• Administrated the candidate’s calendar; planned events including fundraisers, appearances, public events.

• Promoted from college internship to fulltime role.
• Executed competitive analyses and developed proposal drafts for potential clients.
• Wrote catalog descriptions, press releases, and website copy; handled final editing of #1 client’s catalog and price list.

* Created an annotated bibliography on CO2 sequestration in forests for potential carbon credits* Authored PowerPoint presentations on forest-based carbon markets* Represented the organization at events, resulting in the expansion of grassroots support