Aligning community providers with Banner University Medicine and assisting with market share growth initiatives in the Oncology, Women’s, Infants and Pediatric service lines.

Market business development and execution to include expanding cardiovascular, women’s health, oncology, urology, opthamology and general surgery service lines, physician engagement and recruitment.

Field sponsorship requests and determine fit for Carondelet Health Network based on mission, service line and community visibility goals and objectives. Execute and coordinate sponsorship opportunities to maximize executive and associate involvement in partnership with supported organizations. Lead associate fundraising efforts, volunteerism and associate community involvement. Producer and administrator of social media communications (Facebook, LinkedIn, and Twitter) for corporate messaging.Promotion of legislative decision-making that enhances Carondelet and Ascension Health’s ability to lead the transformation of healthcare, with continued emphasis on providing access for vulnerable populations. Create meaningful partnerships with influential community and state leaders to garner support for Carondelet’s mission and ministry goals. Serve as company’s liaison to various associations, non-profits, and other relevant organizations.

Coordinated marketing needs with advertising agency ensuring execution of marketing plans which include print, radio, television, direct mail and internet. Liaison between internal clients to meet their creative collateral needs. Manage production schedules for graphic artists, editing and printing of promotional pieces. Responsible for the overall departmental administrative and operations to include: billing and invoicing, vendor relationships, calendaring, special events, logistic coordination, logistic support for community sponsorships and outreach activities, giveaway creation and inventory management. Producer of social media communications (Facebook, LinkedIn, and Twitter) for corporate messaging.

Assisted with large integration, upon company merger, of customer data into current CRM system. Research company data through internet and Dun & Bradstreet to find most up to date company structure and contact information.

Managed creative group workflow, approval process for all jobs, projects and campaigns.Provided sales development and sales research support to small and mid-size Gannett newspaper markets. Worked with planners to define scope, priority and timeline for all projects. Maintained creative digital library and provided customer service to all Gannett newspapers regarding the site. Worked with a number of syndicated research programs to pull data for newspapers and projects: Dun & Bradstreet, Claritas ConsumerPoint and AdSelect, Surview, Nielsen NetRatings and Polk. Developed standard templates to communicate trend and research information with 85 newspaper’s advertising and circulation staff on bi-weekly basis. Created an internal SharePoint site to house all research and trend materials distributed to field.

Coordinated strategy, development and execution of off-air promotional campaigns for international Discovery Channels. Served as key day-to-day contact for various business units regarding Discovery Lifestyle Networks marketing initiatives to maximize brand presence, visibility and revenue generation. Planned and executed a global conference for 30+ members of Discovery’s upper management.

Managed communication and drive sales via International representation firms located in Asia, Canada and Mexico; created strategies, pricing, and placement for representation firms. Built sales proposals for prospective clients. Formulated and priced-out various advertising options. Worked side-by-side with Senior International Sales Director and managed department workflow in their absence (75% of the time). Liaison between USA TODAY staff and International Sales department. Serve as the contact person for unique issues and questions regarding the product, USA TODAY Europe/Asia edition. Responsible for monthly International sales reports and summaries for Senior Vice President. Forecast and track revenue for International Sales department. Act as a representative for the International Sales department at various company events. Development of sales collateral pieces and presentations for Europe/Asia edition.- Won President’s Circle Award 2001 for “Best Shared Account Team of the Year” and finalist for 2001 “Hero of the Year.”- Won President’s Circle Award for 2002 for “Best Share of the Year.”

Responsible for developing, presenting, and implementing strategic media plans that effectively target key audiences. Media buying, with specific focus on retail, healthcare, utilities and consumer product industries.