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An accomplished digital advertising executive with nearly 20 years of demonstrated success in increasing sales and revenue by leading cross-functional teams and creating multi-channel marketing strategies. I have effectively managed multi-million-dollar P&Ls and driven significant new business growth while maintaining an average net revenue retention (NRR) of 124% over the past five years. I have a strong track record of building and leading high-performing sales teams, achieving sustained growth, and enhancing operational efficiency across the organization. My key strengths include:- Revenue generation: Consistently delivers on goals & results through strategic development of revenue initiatives, development and management of KPIs to ensure goals are met. - Strategic Customer Management: Partners with customers to ensure needs are met by developing a clear understanding of successful goals & objectives and aligning team resources to achieve success. - Sales Leadership: Collaborative leader focused on fostering innovation & entrepreneurship among every team member. - Digital Marketing Strategy: Experienced digital marketing strategist with a track record of successful campaign design, innovation, optimization and improvement. - Business Development: Accomplished business development executive dedicated to improving processes, KPIs and tactics to increase results.
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Vice President Of SalesBm DigitalDenver, Co, Us -
Chief Revenue OfficerAdcellerant Dec 2019 - PresentDenver, Colorado, UsLeads a high-performing sales team of 30+ for an award-winning AdTech company with a proprietary software suite that streamlines proposals, order entry & reporting for tens of thousands of ad campaigns each month. Responsible for strategic planning & execution of aggressive, multi-million-dollar revenue strategies. Utilizes team & client KPIs to develop key initiatives to increase current customer growth year after year. Collaborates closely with operations, product, and engineering teams to effectively showcase the value of proprietary advertising technology platform, ui.marketing, along with the company's advertising products and services, including programmatic display & video, CTV, SEO, SEM & Social.-- 10x revenue over 7 years, averaging 43% year-over-year revenue growth, securing AdCellerant's place on the Inc. 5000 List for seven consecutive years.-- Averaged 124% net revenue retention over the last 5 years. -
Vice President Of SalesAdcellerant Jul 2017 - Dec 2019Denver, Colorado, UsDirectly contributed to high-dollar volume digital advertising proposals and sales. Collaborated closely with marketing, operations, product, and engineering teams to effectively showcase the value of AdCellerant's proprietary advertising technology platform, ui.marketing, along with the company's advertising products and services, including programmatic display & video, CTV, SEO, SEM, & social. Worked closely with the marketing department to integrate Salesforce CRM, developing KPI’s for the sales team, sales dashboards to track activity and customer trends --Grew revenue 55% YoY in 2019 by developing key relationships in the advertising community and implementing strategic initiatives with current customers, yielding a net revenue retention of 122%. -
Business Development DirectorClicks And Clients Apr 2016 - Jul 2017Denver, Colorado, UsResponsible for creating & implementing successful sales structure, processes, & team for growing digital ad agency while also directly contributing to sales & business development efforts. Integrated of HubSpot CRM and marketing automation tools used to gather, and nurture leads in the sales process. --Increased sales and active account growth to the company's highest peak to-date, leveraging the company’s strong success in results-driven SEO, SEM, and social marketing & utilizing key relationships and strong pipeline management. -
Regional Director Of Sales And MarketingDigital Marketing & Advertising | Adus, Gatehouse Media Oct 2014 - Apr 2016Las Vegas, Nv, UsGrew digital advertising sales for Denver region of AdUs, a digital marketing agency with roots in Las Vegas, NV. Developed and launched full scale advertising solutions based on market needs, including search, display, video, email, social and mobile platforms. -
Digital Sales DirectorThe Denver Post | Digital First Media Jul 2014 - Sep 2014Denver, Colorado, UsResponsible for driving multi-platform digital growth across the organization, including auto and real estate categories. Managed a team of digital sellers to grow results for local, regional and national clients. Created custom and compelling advertising and marketing packages for clients across the Denver area. --Developed and launched full scale advertising solutions based on market needs, including search, display, video, email, social and mobile platforms. -
Advertising Director, Major/National AccountsThe Denver Post | Digital First Media Feb 2013 - Jul 2014Denver, Colorado, UsProvided strategic management for millions in monthly revenue among multiple platforms. Managed large sales team and client accounts that include multiple products and platforms in print, SEO/SEM, Social, Mobile, Video, Email and digital networks. -
Local Advertising Sales DirectorThe Denver Post | Digital First Media Jul 2011 - Feb 2013Denver, Colorado, UsGrew revenue 11% year-over-year among print and multiple digital platforms. Managed a team of 10 successful sales people to drive digital and multi-media advertising results for hundreds of clients. -
Advertising Account Manager, Major/National AccountsThe Denver Post | Digital First Media May 2009 - Jul 2011Denver, Colorado, UsExperienced Advertising Account Manager with proven track record of goal achievement across multiple categories of business & advertising platforms, including print, digital, mobile and sponsorships. Excellent communicator with high-level presentation skills, including internal presentations and multi-media client proposals. Superb follow-through and reputation for providing superior customer service to colleagues and clients, including high dollar-volume customers. -
Advertising Account ExecutiveThe Denver Post | Digital First Media Jul 2007 - May 2009Denver, Colorado, UsResponsible for growing advertising relationships and sales in geographic territory. Consistently achieved revenue goals by offering current and new advertisers strategic proposals to grow their business. -
Advertising Sales Account ExecutiveAbilene Reporter-News Nov 2005 - Jul 2007Grew and maintained key and major accounts, including furniture, telecom and big box advertisers. Offered creative solutions and custom proposals to increase revenue & results for local and national key accounts.
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Staff WriterAbilene Reporter-News Jun 2003 - Nov 2005Reported and wrote breaking news and enterprise stories for daily newspaper, specializing in regular coverage of city hall, business & political beats.
Melissa Sheehan Skills
Melissa Sheehan Education Details
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Texas Tech UniversityInternational Business -
The University Of DallasEconomics
Frequently Asked Questions about Melissa Sheehan
What company does Melissa Sheehan work for?
Melissa Sheehan works for Bm Digital
What is Melissa Sheehan's role at the current company?
Melissa Sheehan's current role is Vice President of Sales.
What is Melissa Sheehan's email address?
Melissa Sheehan's email address is bo****@****hoo.com
What is Melissa Sheehan's direct phone number?
Melissa Sheehan's direct phone number is +130379*****
What schools did Melissa Sheehan attend?
Melissa Sheehan attended Texas Tech University, The University Of Dallas.
What are some of Melissa Sheehan's interests?
Melissa Sheehan has interest in Children, Economic Empowerment, Home Improvement, Environment, Education, Home Decoration, Health.
What skills is Melissa Sheehan known for?
Melissa Sheehan has skills like Advertising, Online Advertising, Digital Marketing, Email Marketing, Sem, Sales, Social Media Marketing, Digital Media, Advertising Sales, Seo, Marketing, Account Management.
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