Melissa Burdick Email and Phone Number
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Melissa Burdick personal email
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Melissa Burdick phone numbers
Innovative Business Strategist and eCommerce Thought Leader •16+ years ecommerce experience•Currently help brands develop ecommerce strategies and win online•Helped launch the CPG (Consumer Packaged Goods) retail business on Amazon.com. Built a business from the ground up, evolving strategy to sell profitably online. •Joined Amazon Media Group at inception. Launched the first vendor display ad. Created eCommerce ads, custom marketing programs for brands, and sponsorships that monetized Amazon’s programs such as Family, Student, Prime, Studios, and Fresh. Skills: Retail, eCommerce, Designing for the Online Shelf, P&L Ownership, Buying, Vendor Negotiation and Management, Go-To Market Strategies, Digital Marketing, Display Advertising, Product Management, Working Cross-functionally
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Co-Founder & PresidentPacvue Jan 2018 - PresentLos Angeles, Ca, Us
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Faculty MemberPath To Purchase Institute Jul 2018 - PresentChicago, Il, Us -
Co-Founder, CeoDay1Digital Jul 2017 - Dec 2017Specialized and Amazon-accredited marketing agency focused on strategy and execution of Amazon paid search & display advertising
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Co-FounderLeigh & Burdick E-Commerce & Amazon Advisory Jun 2017 - Dec 2017Co-founder of an e-commerce strategy advisory firm that develops winning strategies for brands to accomplish their goals, including pricing and assortment strategy, marketing and optimizing for algorithms, supply chain, designing product for online, organizational structure, negotiation, and more
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Vice President, E-CommerceThe Mars Agency Nov 2015 - Jun 2017Southfield, Mi, UsCreated the eCommerce function for the agency -
Product - Display AdvertisingAmazon May 2012 - Oct 2015Seattle, Wa, UsDevelop innovative, custom marketing solutions cross-platform (onsite, mobile, Kindle). -
One AmazonAmazon May 2010 - May 2012Seattle, Wa, Us"One Amazon" is a holistic marketing solution that combines the strengths of Amazon’s retail merchandising and advertising teams to produce maximum sales results for vendors. Leveraged Retail relationships with vendors to create holistic marketing solutions for advertising clientsPartnered with internal cross functional teams from the Retail Buying teams, Display Advertising, Product, Finance, and Accounting to develop processes and execute marketing strategies that aligned with vendor’s objectives and tied with the needs of the online Amazon customer
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Category Management, ConsumablesAmazon Sep 2005 - May 2010Seattle, Wa, UsA Founding member of the Consumables teamEstablished direct relationships with key CPG vendors and helped launch the Health & Beauty store P&L ownership, built a direct business to $XM within 5 years, managed 300 vendors, 20,000 skus including key strategic relationships with large to small partnersLaunched the fragrance business from the ground up becoming one of the most profitable and largest categories at the time within the Health and Beauty storeReceived top award and was honored from Procter & Gamble Crest team for developing the best go-to-market plan for Crest 2010
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Senior Analyst, Pricing StrategyT-Mobile Jan 2004 - May 2005Bellevue, Wa, UsSuccessfully launched a high-end pooled plan as part of a targeted acquisition strategy to drive higher Customer Lifetime Value Involved in all aspects of the product development cycle from idea generation and vetting, business case development, gaining of senior management approval, go-to-market strategy and launch, and post analysisProvided recommendations for new and revamped products for the Value Added Services (SMS, 411, etc) Helped build Competitive Intelligence capability to drive voice product business decisions across segments -
Senior Consultant, Business & StrategyAccenture Oct 1999 - Jan 2004Dublin 2, IeMerchandise Strategy, Advertising Effectiveness, Business Management & Strategy
Melissa Burdick Skills
Melissa Burdick Education Details
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Texas Mccombs School Of BusinessMarketing
Frequently Asked Questions about Melissa Burdick
What company does Melissa Burdick work for?
Melissa Burdick works for Pacvue
What is Melissa Burdick's role at the current company?
Melissa Burdick's current role is Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert.
What is Melissa Burdick's email address?
Melissa Burdick's email address is me****@****vue.com
What is Melissa Burdick's direct phone number?
Melissa Burdick's direct phone number is +140866*****
What schools did Melissa Burdick attend?
Melissa Burdick attended Texas Mccombs School Of Business.
What skills is Melissa Burdick known for?
Melissa Burdick has skills like E Commerce, Product Management, Marketing Strategy, Strategy, Marketing, Digital Marketing, Online Advertising, Vendor Management, Management, Product Development, Merchandising, Retail.
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