Melissa West Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Atlanta, Georgia

-Manage all B2B marketing and PR initiatives: including strategy, content creation, website updates, press placements, and digital marketing efforts-Develop and own a social media strategy for reaching various audiences and educating them about MaxMedia-Creative and develop engaging social media content that's aligned with the company's brand-Partner with internal teams to identify and monitor prospects brands, key contacts, etc. on social media and engage with postings on behalf of company-Oversee multiple successful search, display, and social advertising campaigns that have increased new business leads by 40%-Create and develop engaging digital marketing content including; thought leadership, company blog posts, and email campaigns through HubSpot-Maximize site traffic through SEO efforts and drive traffic through dynamic content-Member of core team for definition of concept, requirements, design, development, and migration of website to new customized CMS-Manage company website updates, including but not limited to: Case study coordination and timeliness (collection of case studies from internal partners, gathering visual assets, copywriting/editing, layout management, publishing to website, etc.)-Plan and execute all events at MaxMedia including: lab tours, large industry events, local community events, and social gatherings

Greater Atlanta Area

-Advise and counsel over 500 current students and alumni for the schools of Fashion, Building Arts and Liberal Arts in regards to their job search strategy, interview preparation, and personal portfolio documents.-Successfully facilitate numerous employer recruitment visits per quarter including, BCBG, Reebok, Y&R, Perkins+Will-Work closely with corporate recruiters to identify key candidates for their full-time jobs, internships and other industry collaborations.

Greater Atlanta Area

The Bird and the Bee is a boutique that sells women's apparel, jewelry, shoes, accessories, home decor, furniture, and gifts. They specialize in painting furniture and selling Annie Sloan Chalk Paint®.-Maintain efficiency in day-to-day operations of managing employees, merchandising, vendor relations, shipping and receiving, and PO’s-Certified expert in Annie Sloan Chalk Paint: Responsible for teaching 3-4 workshops a month, finding and painting furniture to resell and custom painting client's furniture while providing design service-Increased customer following and brand awareness through design and management of advertising, event planning, and digital marketing -Executed social media and online content strategy to increase consumer engagement-Coordinate with marketing agency for website design and optimization of organic search-Forecast fashion trends, attended quarterly apparel market, and made important and creative buying decisions, while managing a tight budget-Worked closely with third party company to calculate, create, & manage an effective open-to-buy plan of approximately $30,000-$90,000 per month-Carefully monitored store turnover and proactively initiated markdowns and pricing strategies to impact sell-thru; organized and oversaw annual inventory count-Pulled and analyzed retail sales reports to gain understanding of sales volume & performance and assist owner in making future goals and crucial decisions

Greater Atlanta Area

Freelance wardrobe styling around the Atlanta area-Featured in Atlanta Magazine, Weddings Unveiled Magazine, Utterly Engaged Magazine, Remark Magazine, Fenuxe Magazine, Style Me Pretty, Rustic Wedding Chic, 100 Layer Cake, and more

Atlanta, Ga

-Responsible for weekly markdowns on all merchandise-Provide personal shopping to customers

Atlanta,Ga

-Assisted in coordinating the merchandise and display strategies-Assisted in the interpretation of home office visual department communication-Created visual display elements for store displays and windows

Greater Los Angeles Area

Assisted a fashion/celebrity stylist -Assisted in styling celebrity clientele for awards shows, red carpets, and national commercials-Interacted with manufacturers, retailers, showrooms, and costume houses to pull clothing for various jobs

Atlanta, Ga

Jessica Swift is an independent designer who specializes in pattern making, illustration, painting, and design. -Photographed all merchandise for the website and Etsy.com-Conducted market research to locate potential shops -Made products to sell to shops and Etsy

Greater Atlanta Area

ShopSCAD is a shop that carries all SCAD student and alumni artwork. -Responsible for all visual merchandising-Set up and worked art and craft shows in the Atlanta area

Atlanta, Ga

Chosen by SCAD to work with Barbara Griffin, Senior Vice President of Image Management at Turner Broadcasting, for a styling project for The Closer with Kyra Sedgwick

Digital Publishing Certificate, Graphic Design

Bachelor Of Fine Arts (B.F.A.), Fashion Marketing And Management

Activities and Societies: FASM Co-Op