Strategic Planning for Jazz Night School: Developed a comprehensive business plan the non-profit used to secure funding for the school’s inaugural building, utilizing four years of data analysis and strategic planning. Developed CRM, Shopify, and Google Suite systems for student data, registrations, budgeting, and communication. Increased membership retention from <70% to 98%.Strategic Branding for Create Recklessly: Developed all products and designed and wrote promotional brochures and packaging for Helby Import Company's Create Recklessly brand, securing placements in prestigious US national retail chains and eight international distributors. Published Author with Kalmbach and Interweave Publishing: Authored and published three best-selling project-based books, served as a recurring magazine columnist, and wrote and produced two leatherworking DVDs, demonstrating effective communication and content creation abilities.Healthcare Innovations at Kaiser Permanente: Led the design of innovative PPE solutions at Kaiser Permanente, collaborating cross-functionally to produce 50,000 pieces of no-sew masks and face shields, reflecting adaptability and efficient project management skills. Team of 20 and trained hundreds of staff members reassigned to the project.Shopify Expert: Wrote a small business-focused pillar page for Rewind that outlines all aspects of using Shopify apps, from selection to installation. Collaborated with key Shopify app developers to enhance user experiences and drive sales.COVID Response for Small Businesses: Reacted swiftly to COVID-19 challenges, launching numerous small business websites overnight, aiding their transition to the digital space. Responsible for all design, copywriting, graphics/photography, and development.

Led cross-functional teams of up to 20 members across various departments, including winemaking, purchasing, finance, and marketing with a $2 million dollar budget and $70 million in sales.Conceptualized and authored all B2B and B2C marketing collateral, including catalogs, sales materials, labels, and advertising campaigns. Led the initiative to introduce Columbia Valley Pinot Gris and Syrah, the year's most successful new varietal launches. Developed specialty retail and on-premise brands that furthered company’s strategic goals. Awarded Brand Builder of the Year for my efforts.Provided creative support for multiple portfolio brands, demonstrating adaptability and creative versatility. Served as Interim Art Director.Redesigned the company’s interim website and was awarded Best of Design by Beverage Dynamics magazine. Designed and developed an extensive direct marketing database used by staff of 20+ to manage in-house event registrations, club fulfillment, digital, and phone sales.

Developed and implemented all strategic plans for eight high-profile fine dining restaurants and a catering division, including PR/marketing campaigns for two restaurant openings

Crafted direct mail campaigns for statewide and local initiatives, candidates and non-profit organizations, including message development, demographic targeting, database tracking, and grassroots community organizing. Clients included labor unions, public health, and environmental non-profits.