The Women in Retail Leadership Circle (WIRLC) is a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect and grow. Through live and virtual events, a weekly e-newsletter, a daily-updated website, and social media, WIRLC offers members the opportunity to share best practices, discuss industry issues and find inspiration on how to conquer challenges in their professional lives.As co-founder, I have spearheaded the following:--brand development, web site development, newsletter production, advisory board development, content for annual summit, thought-leader/public figure at events, etc.

Total Retail is the go-to source for marketing, e-commerce, operations and management executives looking for the latest news and analysis on the retail industry. A quarterly print issue, daily e-newsletter (Total Retail Report), daily-updated website, and virtual and in-person events offer brick-and-mortar retailers, e-tailers, catalogers, brand manufacturers and the information, content and community they need to do their jobs more effectively. • Develop, manage and supervise all content, design and marketing for daily e-letter, Total Retail Report, an active website (MyTotalRetail.com), and live and virtual events, including the Retail Marketing Virtual Conference and Expo and Retail Roundtable Dinners (nationwide).• Oversee client based custom publishing projects and sponsored webinars from initial pitch to final design.• Increased revenue and market share of products under my management even during recession years.• Serve as brand spokesperson at national industry events, trade shows, podcasts and webinars.• Develop, market and launch online and offline products, including new web video content; blog-based web sites; daily e-mail newsletters; and live and virtual events.• Maximize SEO and SMO measures.• Build web traffic; increase click-through rates on site home pages and through newsletters; increase unique visits and create “stickiness” on brand sites.• Oversee creative design and content for media kits and marketing materials.• Hire and supervise a staff of editors, bloggers, content producers, and freelance writersTotal Retail is published by NAPCO Media and its Target Marketing Group, which also publishes Target Marketing, eM+C, and other online and offline properties

eM+C was a Total Retail website (eMarketingandCommerce.com) and weekly e-letter (eM+C Daily) dedicated to e-marketing and commerce. We offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; e-mail, video, viral and marketing; social networking; behavioral targeting; and web analytics and optimization, among a host of other strategies. • Developed, managed and supervised all content, design and marketing for daily e-letter, eM+ C Daily, an active website (eMarketingandCommerce.com), and live and virtual events, including All About eMail Live! and the All About eMail Virtual Conference and Expo. • Oversaw client based custom publishing projects and sponsored webinars from initial pitch to final design.• Served as brand spokesperson at national industry events, tradeshows, podcasts and webinars.• Developed, marketed and launched online and offline products, including new web video content; daily e-mail newsletters; and live and virtual events.• Maximized SEO and SMO measures.• Built web traffic; increase click-through rates on site home pages and through newsletters; increase unique visits and create “stickiness” on brand sites.• Oversaw creative design and content for media kits and marketing materials.• Hired and supervised a staff of editors, bloggers, content producers, and freelance writerseM+C is published by NAPCO Media and its Target Marketing Group, which also publishes Target Marketing, Total Retail, and other online and offline properties.