Melissa Hallan Email and Phone Number
Melissa Hallan work email
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Melissa Hallan personal email
I support Scotland's economic development by helping Scottish companies do business overseas and attracting inward investment to Scotland. I do this by developing and delivering strategic engagement programmes for Scottish Government ministers and my organisation's senior leadership in priority overseas markets. I have over 21 years experience in government and public relations, marketing communications and events, working in international markets across Asia, Africa, Middle East, Europe and North America. My career history spans both in-house and agency positions across the private and public sector and a diverse range of industries.I currently work for the international arm of Scotland's economic development agency. I lead the International Visits team, working closely with senior members of Scottish Government and field teams across 24 global offices.
Scottish Enterprise
View- Website:
- scottish-enterprise.com
- Employees:
- 1057
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International Visits Senior ManagerScottish Enterprise Sep 2009 - PresentLondon, United KingdomLeading the International Communications and Visits team for Scottish Enterprise and Scottish Development International to develop and deliver strategic marketing and public relations campaigns to promote trade and investment between Scotland and key overseas markets. My team also works across the organisation and with key partners to deliver high level overseas and domestic business development programmes for senior staff, government ministers and heads of industry. These programmes drive opportunities for Scotland to do business with other countries through business events, meetings and media relations.
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International Marketing Senior ExecutiveScottish Development International Sep 2008 - Jul 2012Glasgow, ScotlandPart of the International Marketing Team at Scottish Development International with responsibility for Asia Pacific as a region and Tourism as a sectorMarketing lead for oversease business development programmes for First Minister, Scottish Government ministers and senior staff at Scottish Enterprise.Led the development and implementation of cros sector trade and investment marketing strategy and activity plans.Development and implementatoin of international PR strategies and plans for Asia Pacific and management of regional PR agency network across 10 offices.Led the development and execution of tourism investment marketing strategy globally. -
Account DirectorDada Oct 2007 - Aug 2008GlasgowReporting to the Head of PR with responsibility for one of three PR teams in leading consumer marketing agency including two direct reports. The role included development and implementation of integrated, creative campaigns for a diverse range of brands within Scottish and UK marketsI achieved consistently high levels of coverage in target media including national news, local papers, women’s glossies and city guide publicationsMy remit included liaising with major retailers such as Selfridges and Harvey Nichols for joint PR opportunities as well as maximising opportunities from affiliate marketing with luxury brands such as Agent ProvocateurI was a major player in new business wins including Whyte & Mackay (portfolio of drinks brands), Domino’s Pizza and Oran Mor -
Account DirectorFleishman-Hillard Jan 2007 - Oct 2007Edinburgh, Scotland• Account Director for Scotland and UK PR including Avaya, Edinburgh College of Art, Egyptian Tourism Authority, International Paper, Intrum Justitia Scotland, Royal Highland and Agricultural Society Scotland and Stirling Park• Close liaison with public affairs account teams to ensure cohesive approach• Rapid integration into the business and early delivery of media results• Successful development of consumer and business journalist relationships• Introduction of strategic planning for existing clients and new business targets -
Account DirectorPorter Novelli Jan 2002 - Jul 2006Dubai, United Arab Emirates• Senior Account Director / team leader for Audi, Barclays, Oral-B, HP, 3Com and Siemens Communications in the Middle East, including corporate, consumer and product PR programmes and events• Development of regional PR strategy and programmes, coordination of plan execution across the network and evaluation of regional results• Management of new business opportunities within business-to-business and consumer technology fields, as well as corporate and consumer PR, including successful business wins across a variety of briefs• Management of regional media relations programmes, media training, industry and analyst relations, product launches, speaker opportunities, events and press conferences and internal communications -
Middle East Marketing ManagerSun Microsystems Apr 2000 - Dec 2001Dubai, United Arab Emirates• Responsibility for Middle East marketing communications budget and management of all marketing communications activity across seven countries• Management of internal communications via newsletter, intranet, event email alerts and sales / product team internal briefings• Managed media relations programmes across the region including original local campaigns, localisation of corporate / financial news, local and international CEO visibility programmes, thought leadership campaigns and product launches• Role also included management of advertising plans, channel marketing, direct marketing, regional website, customer hospitality, sponsorship, promotional material and collateral stock• Management of all events in the Middle East region, from press conferences to regional roadshows, as well as the company’s participation in third party events such as IT conferences and exhibitions, including 3 years management of GITEX (regional tradeshow) -
Marketing Communications ExecutiveSun Microsystems Feb 1999 - Apr 2000Dubai, United Arab Emirates• Planning, management and implementation of a regional PR program, with specific focus on media relations• Organised regular internal briefing events to engage various departments• Management of press events and conferences, product launches, feature-writing and pitching, writing and placement of customer case studies, events, e-marketing and website management• Development and management of targeted direct marketing programmes to support business and sales objectives, including VIP communications programmes newsletters
Melissa Hallan Skills
Melissa Hallan Education Details
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Communication Studies -
Mid Kent CollegeA -
West Kent CollegeCommunications Studies, Journalism And English Literature
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Tunbride Wells Grammar School For Girls
Frequently Asked Questions about Melissa Hallan
What company does Melissa Hallan work for?
Melissa Hallan works for Scottish Enterprise
What is Melissa Hallan's role at the current company?
Melissa Hallan's current role is International economic development to support business growth overseas & attract inward investment to Scotland..
What is Melissa Hallan's email address?
Melissa Hallan's email address is me****@****t.co.uk
What schools did Melissa Hallan attend?
Melissa Hallan attended Sheffield Hallam University, Mid Kent College, West Kent College, Tunbride Wells Grammar School For Girls.
What skills is Melissa Hallan known for?
Melissa Hallan has skills like Online Advertising, Direct Marketing, Marketing Management, Public Relations, Marketing Communications, Business Development, Market Research, New Business Development, Marketing, Marketing Strategy, Event Management, International Marketing.
Who are Melissa Hallan's colleagues?
Melissa Hallan's colleagues are Nicky Yule, Martin Barry, Eddie Brogan, Clare Cousins, Stewart Macgregor, Mick Mchugh, Ralph Harrison.
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