So who am I, and what do I do? My professional career started over 20 years ago in accounting at a large manufacturing bakery (over 50,000 square feet). Here I saw and participated in the growth of this one location into five. When I completed my undergrad at Cal State University - San Marcos, I moved into sales and managed existing accounts. I successfully built relationships with those accounts and grew them. This change in responsibilities allowed me to see a new side of the business. It also inspired me to go back to school to get my MBA from the University of San Diego (USD) with a concentration in marketing. While attending the USD, I took a brand management class. It was in this class that I found my calling and passion. I saw how branding and brand strategy are so important to businesses and how it truly becomes a North Star. Since graduating I have worked at various agencies on both the east and west coast. I have been able to leverage my skills in branding, brand, and account management to help my clients: - Create brand platforms that include: * Brand attributes * Brand architecture * Brand positioning statements * Brand story (with a strong emphasis on why they matter) * Brand categories * Value propositions * Provide a foundation for new/updated visual directions- Strategically identify key messaging that will resonate with their target audience- Oversaw digital campaigns that included: * SEO * Paid search * Programmatic * YouTube * Social: (LinkedIn, Instagram and Facebook)- Managed over $2 million in client accounts- Identified key client opportunities organically growing accounts by $1.3 million YOY growth- Mentor and manage junior team members- Create client services account structure