Melissa A. Carmichael Email & Phone Number

MAC Advisory empowers organizations to envision, strategize, and execute their goals innovatively. Our expertise spans across the financial and agricultural sectors, driven by three core pillars:1. Corporate Innovation & Strategy: Delivers cutting-edge solutions and strategic insights to transform businesses, with a strong emphasis on engaging with.

Advisor, Minnesota RegionProvides expertise, guidance and connections to investment fund and their portfolio companies. To date, 500 investment opportunities have been evaluated and 12 were approved for investment. Several more are pending as of 2024.

Belo Horizonte, Minas Gerais, BR

• Built the North American expansion strategy by evaluating the viability of the business model including strategic planning, market analysis, and executed launch. Researched and qualified critical partners and potential.
• Identified and engaged potential major clients throughout the vertical value chain. Documented and analyzed their needs and goals to formulate the proposed market entry strategy.
• Represented the company at global events and conferences, including World Agritech, Cultivate, Food Ag Ideas Week to increase brand awareness and collaborate with strategic partners.
• Built corporate marketing framework including the required marketing assets (website, publications, social media); negotiated with key agency contacts to build out proposed marketing and public relations rollouts.
• Developed and Presented Key Performance Indicator (KPI) dashboard in-person quarterly to company leadership.

Saint Paul, Minnesota, US

• Collaborated with the executive board to create and define this new role to introduce an innovative structure to Bremer’s client approach. Created and supported strategic business initiatives through insight and.
• Identified, developed and executed high-impact innovation strategies relevant to financial services companies to meet business goals aligned with emerging technologies and trends including automated lending, AI.
• Compiled, analyzed and presented metrics-based recommendations to improve goals and strategies.
• Led executive team to evaluate and select accelerator platforms, negotiated with Accelerator founder/CEO to create a commodity-based agriculture accelerator program in the Upper Midwest.
• Built ongoing relationships with over 1,000 startups resulting in adoption and implementation of 8 solutions, driving efficiency & increasing revenue for clients and back office.
• Established an entrepreneurial ecosystem to encourage collaboration, participation, and sponsorship to promote flow of commerce, interaction between customers and mentoring opportunities.

Saint Paul, Minnesota, US

• Managed the selection and pilot implementation of Qlik Sense to support the enterprise’s data visualization strategy and the pivot to Agile methodology. Collaborated to define the program and developed a recommendation.
• Guided the technical teams work to ensure connectivity, flow and communication of project goals and scope.
• Translated business needs into technical terms.

Minneapolis, MN, US

Represented company brands at 26 events to influence members to adopt the company portal to market their businesses. Relaunched the website with an increase of visitors from 15K to 1M in the first year. Led, developed, created, and implemented funding proposals for $500K+ media buy campaigns with associations in six states.