Melissa Carr Email & Phone Number

Norton, MA, US

• Created Horizon’s digital marketing foundation & strategic road-map from the ground up via research, sourcing, development, execution, analysis & optimization of customer personas, journeys, branding, content marketing.
• Instilled digital marketing competencies (Website UI/UX, Paid/Earned/Owned Media, E-Mail, Affiliate Partnerships), defined business plan requirements, manage marketing budgets, processes and personnel for effective.
• Lead Horizon’s portfolio managers & strategic partners through marketing campaign & editorial calendar processes to achieve brand/category objectives for product launches, online merchandising, and events by.
• Identify and implement online customer service & social selling (CRM) platforms resulting in a more personalized user experience
• Created search engine optimization strategy to establish expertise, authority, and trust in the beverage alcohol industry executed via an SEO plan that includes on-page content and metadata, internal linking.
• Managed e-commerce platform development to empower our sales force with new technology including collaborative planning tools & in-app messaging, to optimize Beverage Program management partnerships

Norwell, MA, US

• Developed multi-channel marketing communications campaigns and digital marketing strategies; improved processes for global marketing operations including database asset management(DAM), online services and web.
• Directed external agencies in the creation of PartyLite’s first-ever Corporate, global branding — from authoring RFP and strategy mapping through development and training of international employees to use Brand.
• Managed worldwide marketing collateral creative development from writing creative briefs and project timeline establishment through print production for over 100 projects per year including 68-page semiannual catalogs.
• Instilled continuous process improvement culture resulting in major team structure changes and enhanced worldwide cross-functional partnerships with Product Development, Supply Chain, Manufacturing, Finance, and Demand.
• Collaborated with Category Marketing creating product line launch presentations including digital merchandising and curated online shopping experiences to garner stakeholder buy-in and to support global field sales.

Norwell, MA, US

• Managed all non-catalog global marketing communications: website content, e-commerce shop, promotional videos for social media, sales training materials, etc.
• Established company-wide best practices for improving customer’s user experience, engagement and conversion for global e-commerce, websites, video, apps, mobile, and social media
• Actively involved in product development including competitive shopping & trend watching, partnered with product design & category marketing teams to create story/theme for each season, participated with fragrance.
• Managed production of worldwide promotional product videos, earning Telly Awards’ highest honor for "Love at First Bright" - Internet/Online Commercial in Collectibles/Gifts category and a Bronze Award for Visual Effects

Norwell, MA, US

• Managed award-winning global projects to upgrade worldwide corporate (.com) websites and online marketing for the first time in 10 years, and simultaneously launched the Company’s first e-Commerce (.biz) websites.
• Served as subject matter expert and cross-functional leader to plan and execute online infrastructure including websites’ wireframes, user experience (UX), user interface (UI) and design, file nomenclature, style.
• Partnered with VP Technology to educate stakeholders on how to market online in a traditional direct sales culture

US

• Clients: ACE Mortgage Funding, Indymac Bank, GMAC Mortgage
• Co-developed lead incubation email product used by various clients including GMAC Mortgage; winner of MarketingSherpa Gold Award for “Best Automated Email Series”
• Managed email marketing retention/cross-sell program for Indymac Bank resulting in an average 35% open rate, 20% click-through, and 15% response rates
• Oversaw direct mail, telemarketing, and email-marketing programs' segmentation, execution, and analysis for Ace Mortgage Funding garnering an average $900 cost per funded loan (acceptable industry metric was $2200.

Boston, Massachusetts, US

• Clients: Dunkin’ DonutsSupervised all aspects of strategy, execution, promotion, and analysis for client's campaigns.
• Dunkin’ Donuts: first-ever customer loyalty micro site (featured online games, quizzes, e-cards, videos) resulting in acquisition of 75,000+ new registered users and 400% increase in visitors’ average time spent on the.
• Established and implemented creative development processes for the agency resulting in increased efficiency and improved quality of work
• Created and ran internship program

Boston, Massachusetts, US

• Clients: AT&T, General Motors
• Acted as primary client contact on day-to-day development and management of Print Direct & Email Marketing campaigns, Online Advertising, and Website Development & Optimization for consumer loyalty programs, affiliate.
• Directed creative, production, technological, and studio teams’ execution of marketing initiatives guaranteeing client needs were met seamlessly, on-strategy, on-time, and within budget to maximize sales and.
• Recommended and conducted analytical testing for programs including creative versioning, messaging, offers, and channel selection based on KMIs; ensured future initiatives were succinctly targeted based on test results

Clients: Gillette, Duracell, Oral-B, Braun· Developed and executed National Trade Marketing programs to enhance brand presence and increase sales in the nation's top supermarkets utilizing print, radio, and other media vehicles. Programs included in-store demonstrations, NCAA and MLB sweepstakes, direct mail, coupons, special packs, sporting events, etc.·.