Melissa Josephson Edwards Email & Phone Number

United States

• Partnering with business owners and executives to:
• Create and disseminate ongoing and effective communications to keep employees/ customers/partners well informed
• Triage and respond to inquiries and fulfill requests for information
• Coach customers, employees, and partners through online processes/next steps of projects
• Develop and disseminate customer/ employee/partner FAQs
• Counsel employees on work from home issues

United States

Senior Research Associate (December 2022 to present), Research Analyst (March 2017 to December 2022) for Keynova’s (formerly, Dynatrace) Scorecards for Financial Services practice. Reviews and assesses online and mobile sites and mobile applications of banks, credit cards, and insurance companies. Edits and reviews the publication of Scorecard studies.

Washington D.C. Metro Area

Launched the BAFT CONNECT virtual networking platform and manage monthly sessions, recruiting table hosts and marketing the program to participants for BAFT, the leading international transaction banking and financial services association (affiliate of the American Bankers Association). In previous roles, managed client communications and payments.

Worcester, Massachusetts, United States

• Project ECHO National Nursing Home COVID-19 Action Network
• Recruitment specialist and cohort facilitator for Project ECHO, a national program that provides training and mentorship designed to reduce SARS-COV-2 and provide safe and appropriate care for COVID-19 patients in.
• Engaged administrators and directors of nursing in more than 300 nursing homes to enroll and participate in 16- week interactive training sessions.
• The UMass team entered the latter stages of this national program and accelerated efforts to recruit more than 300 nursing homes and remotely deliver the training program to cohorts in Florida, Hawaii, Iowa, Louisiana.
• Delivered a standardized curriculum developed by the Institute for Healthcare Improvement (IHI) through the Project ECHO tele-mentoring model. See: Hope Springs Eternal: Can Project ECHO Transform Nursing Homes?.

Worcester, Massachusetts

Guided practices in a national optometry network to achieve milestones in the Southern New England Practice Transformation Network (SNE-PTN) program, funded by the Centers for Medicare and Medicaid Services, as part of its Transforming Clinical Practices Initiative (TCPi). Delivered email, phone, and web-based communications to promote the value of the.

Conducted market research and wrote more than 30 press releases and several white papers for Javelin Strategy & Research, a market research company serving the financial services industry. Press releases have covered the mobile banking channel, online banking and bill pay, social media and consumer banking, personal finance management tools, and security.

Collects and analyzes market research on target customer groups, writes marketing plans, creates Web and collateral content, and develops key marketing, positioning, and branding strategies.Conducted market research, wrote marketing plan, crafted Web site structure and content, and created tradeshow and collateral materials for ZystemsGo, a fast-growing.

Reviews and analyzes business elements of proposals (marketing objectives, strategy, tactics, and implementation) for technology and biotechnology companies and makes funding recommendations.

Director of Business Development for ITS firm providing innovative IT products to the military. Launched a new reporting software product at tradeshows and through demonstrations at select army bases. Developed relationships in key Department of Defense and other federal organizations.

Directed marketing and communications activities for leading globalization software start-up (more than 40 multinational customers and $5 million revenue in 2000 and 2001). Developed messaging and positioning for all presentations, marketing communications programs, and public relations. Defined customer segments and created marketing strategies for each.

Developed communications plans and implemented marketing programs for leading health care information company ($6.5 million revenue in 1999), providing patient survey services to over 500 health care organizations. Boosted sales revenue by 250% over three years. Designed programs for more than 300 hospitals. Managed direct reports and marketing budget.

Ba, Chemistry

Mba