Melissa Centrella Email & Phone Number

Miami, Florida, US

Muck Rack enables organizations to build trust, tell their stories and demonstrate the unique value of earned media. We grow businesses by helping them generate positive media coverage, monitor mentions to manage brand reputation and analyze the impact of PR on business outcomes through our public relations management (PRM) platform.

Mountain View, CA, US

San Francisco, California, US

Hired to evolve demand generation from a digital led, top of the funnel focus to a well-rounded program reaching commercial, enterprise and strategic buyers at each stage of the buying cycle. Managing a global team of digital, operations and field marketing professionals, I evolved our goals, KPIs and campaigns to introduce ABM initiatives and grow from a.

Woburn, MA, US

Leading a global team of field marketing, demand generation and operations managers, I meet sourced and influenced revenue goals by driving interest in our type design experts, our IP font library and SaaS font management solution. My focus is on creative and compelling events, digital and ABM programs in alignment with sales and company KPIs. * Sourced.

Woburn, MA, US

Head of the Americas Revenue Marketing team with sourced and influenced revenue goals from Type sales and licenses of our Saas tools for visual content (Olapic) and for font management (Mosaic). Our team sourced over $2M in revenue in 2018 through a variety of digital and event programs. Working closely with product marketing, operations and content, I.

Boston, MA, US

Marketing leader at this small saas-based company selling to ecommerce retailers. Brought in to take marketing to the next level while managing a team of 3 marketers, 2 BDRs and multiple external agencies and contractors. Focusing all programs toward driving sales revenue, in year one I introduced new lead scoring and follow-up processes while bringing.

Boston, Massachusetts, US

Responsible for lead gen, digital and field marketing programs that supported aggressive sales goal of this low-code application platform.

Providence, RI, US

Accountable for the success of the company’s digital marketing strategy which includes advertising programs, branding initiatives and sales support through lead and demand generation. Responsible for business-wide technical tool integration and process, vendor and budget management. -- Created and maintained a lead gen focused website. More than 6,000.

Cambridge, MA, US

Recruited to jump-start the worldwide lead funnel and sales pipeline by developing, implementing and managing programs for the Click to Call product line. Later moved to support the eCommerce platform products and sales team, including strategic planning, scoping, budgeting and tactical delivery of programs. Involved a strong understanding of technologies.

Strategic and tactical responsibility for lead generation, branding, customer retention and sales support at this hosted notification services company. Work consisted of the create extensive programs with a small budget and minimal resources. Vendors include designers, press agency, media buyers and web developers. Frequent communication with customers.

Responsible for lead generation and customer retention at this CRM solutions company. Worked in a full-time contract capacity on projects that included: -- Events Marketing: Produced customer advisory board event in New York for 30 executives and one-day prospect conference for 100. Also promoted and managed attendance and technical side of monthly web.