Melissa Centrella Email & Phone Number

Miami, Florida, Us

Muck Rack enables organizations to build trust, tell their stories and demonstrate the unique value of earned media. We grow businesses by helping them generate positive media coverage, monitor mentions to manage brand reputation and analyze the impact of PR on business outcomes through our public relations management (PRM) platform.

Mountain View, Ca, Us

San Francisco, California, Us

Hired to evolve demand generation from a digital led, top of the funnel focus to a well-rounded program reaching commercial, enterprise and strategic buyers at each stage of the buying cycle. Managing a global team of digital, operations and field marketing professionals, I evolved our goals, KPIs and campaigns to introduce ABM initiatives and grow from a lead generating to a pipeline generating team. Heap was successfully acquired by ContentSquared in Sept 2023.

Woburn, Ma, Us

Leading a global team of field marketing, demand generation and operations managers, I meet sourced and influenced revenue goals by driving interest in our type design experts, our IP font library and SaaS font management solution. My focus is on creative and compelling events, digital and ABM programs in alignment with sales and company KPIs. * Sourced $14M and influenced $10M revenue in 2021, 100% above goal. Recognizing YOY growth (from $4.5M sourced in 2019) and creating campaigns that touch over 60% of all deals. * Working closely with product marketing, content and sales, I create efficiencies in campaign management at a global and regional level. Results are evident in our realizing a 5-6X ROI from 2019-2021 (9X in owned events). * Introduced account-based marketing (ABM) in 2019, includes identifying tools, creating targeted ad campaigns and aligning with sales on our shared goals. * Continually building and improving a trackable lead lifecycle process, in tandem with operations, BDR management and sales enablement.

Woburn, Ma, Us

Head of the Americas Revenue Marketing team with sourced and influenced revenue goals from Type sales and licenses of our Saas tools for visual content (Olapic) and for font management (Mosaic). Our team sourced over $2M in revenue in 2018 through a variety of digital and event programs. Working closely with product marketing, operations and content, I create efficiencies in campaign management at a global and regional level.

Boston, Ma, Us

Marketing leader at this small saas-based company selling to ecommerce retailers. Brought in to take marketing to the next level while managing a team of 3 marketers, 2 BDRs and multiple external agencies and contractors. Focusing all programs toward driving sales revenue, in year one I introduced new lead scoring and follow-up processes while bringing needed efficiencies to website development, operations and metrics. Other responsibilities include managing a brand refresh, an extensive calendar of digital and event programs and the content, branding and PR that support driving demand.

Boston, Massachusetts, Us

Responsible for lead gen, digital and field marketing programs that supported aggressive sales goal of this low-code application platform.

Providence, Ri, Us

Accountable for the success of the company’s digital marketing strategy which includes advertising programs, branding initiatives and sales support through lead and demand generation. Responsible for business-wide technical tool integration and process, vendor and budget management. -- Created and maintained a lead gen focused website. More than 6,000 leads captured each year 2010-2013. Redesigned website in late 2013 to Drupal.-- Ongoing administration of company-wide tools including Eloqua for both B2B and B2C audiences, Salesforce.com and the company’s first mobile application.-- Management of a quarterly calendar of programs for lead generation including: SEM, newsletters, emails, content creation, exhibits, seminars, webinars and web portals. 4,000 leads generated in 2012, 140% of target. -- Lead nurturing to growing database of 20,000 names, 52 campaign emails sent using marketing automation tool Eloqua in 2012, 86 campaign emails in 2013.-- Ten webinars produced each year 2009-2012, with an average of 200 attendees each.-- Project and vendor management of company-wide rebranding/renaming project completed October 2013.

Cambridge, Ma, Us

Recruited to jump-start the worldwide lead funnel and sales pipeline by developing, implementing and managing programs for the Click to Call product line. Later moved to support the eCommerce platform products and sales team, including strategic planning, scoping, budgeting and tactical delivery of programs. Involved a strong understanding of technologies, design and result measurement.

Strategic and tactical responsibility for lead generation, branding, customer retention and sales support at this hosted notification services company. Work consisted of the create extensive programs with a small budget and minimal resources. Vendors include designers, press agency, media buyers and web developers. Frequent communication with customers, prospects, analysts and press was also a priority.

Responsible for lead generation and customer retention at this CRM solutions company. Worked in a full-time contract capacity on projects that included: -- Events Marketing: Produced customer advisory board event in New York for 30 executives and one-day prospect conference for 100. Also promoted and managed attendance and technical side of monthly web seminars.-- Email Marketing: Consistent nurturing emails to 20,000 leads both internal and through purchased lists to update customers, promote events and generate leads.-- Direct Marketing: Created 5 direct marketing mailers to be sent to over 100,000 prospects. Included concept and strategy, design direction and writing.-- On-line advertising: Managed banner ads and newsletter inserts including design and fulfillment for over 10 publications.