Melissa Chammas Email & Phone Number

United States

Clients: Al Kazzi, Dipndip, Fontana, Laifen•Develop and manage calendar plans to prioritize tasks, ensuring timely project completion.•Liaise between clients and creative teams, overseeing accounts and ensuring effective communication.•Organize focus groups, create project briefs, assign tasks to account executives, and monitor campaign progress.•Present deliverables to clients, explain creative value, and assess campaign effectiveness for client satisfaction.

Lebanon - Germany

Clients : Electrolux, Nomad, GSK, Babybel, Heineken•Utilised Google Analytics to enhance conversion rates by up to 50% by analysing data on impressions, clicks, andconversions, providing clients with comprehensive reports.•Integrated 200 pixels monthly via Google Tag Manager for precise user activity and conversion tracking, for ElectroluxGlobal account.•Oversaw Campaign Manager 360 for naming compliance and accurate client data management.•Streamlined on-boarding for new planners on Campaign Manager, Tag Manager, and Jira platform.•Managed brand suitability, fraud protection, and metrics using platforms like IAS, MOAT, and Double Verify.•Expanded expertise through digital courses including SEO, programmatic advertising, media planning, and facilitatingcomprehensive support for planners and clients.

Beirut Governorate, Lebanon

Lebanon - Dubai

Clients: ADNEC, Weill Cornell, Valentino, Bouhceron, Minor Hotel Group•Served as the key client liaison, addressing executive-level needs in social media, online, and print monitoring.•Delivered comprehensive reports, analyses, and successfully on-boarded new clients by presenting platform specificationsand tools for optimised campaign effectiveness and client satisfaction.•Tailored RFPs for new clients, including ADNEC and Weill Cornell, and effectively managed the complete billing cycle,leveraging proficiency in MS Office/ Hubspot exceeding quarterly goals by 35%.•Achieved significant digital goals for major clients such as Minor Hotel Group, Boucheron, and Valentino throughcustomised upselling/ cross-selling monitoring services.•Received extensive training across multiple departments, including project activation, executive reporting, and search,enabling me to serve as a versatile A-to-Z account handler.

Milan Area, Italy

•Leveraged social media to promote brand and engage the audience.•Supported the implementation of communication strategies, including press releases and poster designs.•Fostered project partnerships with Middle Eastern and French-speaking clients

•Developed copy for brochures, descriptive texts, and other marketing collateral.•Collaborated with the marketing team to understand high-level messaging and strategy.•Contributed to brainstorming sessions to ensure alignment with the client's perspective.

Beirut District, Lebanon

•Collaborated with the marketing team to understand high-level messaging and strategy.•Contributed to brainstorming sessions to ensure alignment with the client's perspective.•Stayed current with industry trends to adapt to evolving social platforms and products.

Lebanon

•Planned marketing events, contacted press officials, and created digital campaigns.•Maintained the popularity of a client's public image.

Lebanon

•Oversaw campaigns and ensured they were executed effectively.•Analyzed data and provided insights to improve media strategy.•Offered monitoring services and customized offerings to help clients achieve business goals.

Master'S Degree, Premium Design Management

Graduated with 105/110 Final Masters Thesis Project, Trienale Museum new branch opening- Shenzhen China Developed project strategy.

Bachelors Degree In Marketing- Minor In Advertising -Minor In Fine Arts

Activities and Societies: singing, acting, gymnasticsGained expertise in marketing principles, consumer behavior, creative design.

Master'S Degree, Luxury Business

Activities and Societies: the program is in collaboration with my master at Politecnico in "PREMIUM DESIGN MANAGEMENT"Acquired deep.

Certification, Digital Communication And Media/Multimedia

- Improving website traffic using SEO - Implementing search ads for digital advertising - Targeting the right audience through Social.