Melissa Chevalier Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

Mountain View, Ca, Us

Responsible for end-to-end project management and execution of channel marketing campaigns for Google hardware products at third-party retailers.• Successfully launched 13 new Google hardware products at tier-one partners; outperforming aggressive sales goals by 20% for the voice assistant category.• Executed 30+ marketing campaigns that included owned, earned and paid media, social, bloggers, display and broadcast.• Reviewed all marketing content and creative assets to ensure brand guidelines and core values are maintained. • Lead and coordinated with external agencies to ensure quality, on-time delivery of marketing assets across multiple channels.• Measured performance and engagement of marketing initiatives against KPIs with a strong focus on impressions and conversion.• Collaborated with cross-functional team including sales, product, go-to-market, and legal to drive a cohesive marketing strategy and growth throughout all executions.

Santa Monica, California, Us

● Managed marketing communication, brand strategy, product positioning, and media plans for ~60 home entertainment releases across 4 brands – Starz Digital, Independent Film, Family, and Canada. ● Implemented over 25 marketing plans for theatrical releases, including all creative elements.● Developed and executed integrated marketing campaigns that included digital, PR, broadcast, social, and retail promotions.● Collaborated with cross-functional teams and internal stakeholders to drive cohesive brand strategy and key metrics.● Ensured timeliness and accuracy of all titles by completing projects 2-3 weeks ahead of production schedule.● Managed internal and external digital and creative teams/agencies and held weekly meetings to maintain coordination across all channels.● Reviewed all media plans and creative assets including one sheets, media spots, online ads, social media content and creative briefs for films through the entire project lifecycle.● Drove successful product launches through leading communication with external agencies, vendors and retail partners.● Committed to cost savings by ensuring 70% of titles came in under budget, resulting in an average reduction of $10K per title.● Conducted presentation of campaign flight successes and challenges post-mortem to top level executives.

Detroit, Mi, Us

● Developed successful digital out-of-home campaigns for local clients while also generating new business● Built client base by initiating cold calls with potential clients and by providing exceptional customer service to existing clients● Performed extensive research about potential clients’ marketing needs and initiatives prior to contacting them● Developed and maintained sales forecasts and proposals within internal CRM system● Collaborated with other account executives to prepare and deliver monthly performanceupdates

Anaheim, Ca, Us

● Grew store business from $800K annual sales to $1.3M in less than two years.● Ranked as high potential Assistant Manager due to continuous learning and drive for results.● Tracked key franchise categories to follow strength and success of product placement.● Created visual merchandising sales displays with meticulous attention to detail, mapping, strategizing, and follow up.● Participated in management of all store operations including payroll, marketing, and customer satisfaction.