Hi there, I’m Mel. I’ve spent many a year passionately working at making people look good through design. But that’s not all there is to it – good looks without substance are... well, a bit shallow.I get excited by beautiful design, but a design is not beautiful if it isn't fit for purpose. Design that communicates the client's intended message perfectly, design that enhances the experience of the end product: that is beautiful design.Through both agency and in-house corporate environments, I have extensive experience delivering highly considered branding, print, and publication design for clients across government, finance, hospitality, property development, education, and entertainment.I love working on brand and visual identity – really focusing on the essence of what a brand is all about and shaping an identity that encapsulates that in a neat package. Bouncing ideas around a room with other people can be the most fun part of this process, because something unexpected always comes out of it.I combine my conceptual creative skills with a strong background in design production, so I can really get the job done – taking a project from concept to rollout.