Melissa Denton Email & Phone Number

Evanston, Il, Us

Newark, Delaware, Us

Led the go-to-market strategy for Cardiac awareness and education for all customer types. Maintain Interventional Cardiology device education roadmap through a multi-channel segmentation and engagement plan.• Created customized account engagement plans with a collaborative team to ensure account unmet educational needs and barries were identified and addressed to achieve account goals by addressing customer barriers. (Gore)• Trained sales team to successfully protect key customer segment during competitive launch.

Lake Zurich, Illinois, Us

Developed innovative brand strategies and launch plans to align cross-functional teams, driving commercial pipeline growth. Successfully established specialty, rare/orphan, and oncology channel portfolios.

Elgin, Il, Us

Marketing and sales responsibilities for software controlled medical devices, consumables and specialty products meeting patient and clinician needs in the areas of Gastroenterology, Urology and Arthroscopy.

Deerfield, Illinois, Us

• Recognized with Healthcare Businesswomen's ACE Award, organization increased advancement, commitment and engagement of women through targeted Baxter Women Leaders initiatives, BWL Corporate Sponsorships Co-Lead.• Positioned and led global strategic initiatives, accelerating growth in mature medical nutrition portfolio, achieving performance targets and assessing market opportunities during product shortages, competitive entrants and pricing pressures.• Led global brand strategy and trace elements product launch commercialization in 30 countries, projecting sales of $100M.• Assessed business development opportunities as commercial due diligence partner to secure complementing portfolio of products.• Ensured affiliate performance and strategic alignment, exceeding profitability target while managing partnership relationships.• Managed parenteral nutrition global product branding campaigns for IV multivitamins and multi-chamber bags, with annual projected sales of $550M.• Created and launched global parenteral nutrition educational program for healthcare clinicians in 20+ countries, increased key opinion leader access and utilization to disease state content development utilizing SEO, SEM and campaign metrics.

Deerfield, Illinois, Us

SENIOR MARKETING MANAGER, Strategic InitiativesDrug Delivery systems management of portfolio of products and devices that support and enable the delivery of high quality critical care products to hospitals and alternate care facilities. Product, Process & Technology Optimization• Managed business tradeoffs, maximizing portfolio sales gross profit margin of $800M supported by 120 sales representatives.• Optimized reimbursement and channel opportunities for mature drug delivery products portfolio.• Increased portfolio penetration in GPO / IDN / National Accounts based on pricing analysis, demand planning, contract negotiations, customer segmentation and value beyond product messaging.

Abbott Park, Illinois, Us

ABBOTT LABORATORIES, North Chicago, IL 2001 – 2010Product Manager II, Immunology 2007 – 2010• Received President’s Award-Abbott Pharmaceutical Products Division, Humira Psoriasis Launch Team, for developing patient marketing strategy based on brand index, category index and proprietary data, increasing brand awareness and new prescriptions ROI of 3:1.• Launched Humira Psoriasis to dermatologists and patients, deploying channel integration.• Managed $25M agency budgets and relationship to measure direct-to-patient persistency and adherence and exceeding patient enrollment into myHUMIRA retention program by 70%.• Established key performance indicators (KPIs) to manage acquisition, conversion and retention performance, increasing customer personalization.• Created disease-awareness website, resulting in email campaign exceeding industry average click-through rate of 58% vs 10%, developing effective selling tools. Product Manager I, Anti-Infective, Cardiovascular 2004 – 2007• Developed marketing initiatives, tailoring value proposition for payer channel including Medicaid, Medicare and commercial customers.• Identified market segments and developed ROI program measurements, increasing weekly prescriptions.• Tested and tracked messaging with before launching new sales aid campaign for both cardiovascular products, increasing sales. Primary Care Sales Representative 2001 – 2004Team Coordinator 2003 – 2004Managed team and set vision and strategy for territory management to increase market share for cardiovascular and anti-infective products including: Tricor, Tarka, Mavik and Omnicef.• Increased market share from 29th to 9th in Central Region (2003) as Cardiovascular Representative by repositioning products and re-targeting physician call plan.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Bachelor Of Science In Journalism, Public Relations