Develop and sell innovative assortment, shelving, and new item recommendations based on shopper/ consumer insights and category management principles to drive brand and category sales. Deliver compelling selling stories to maximize growth from new product distribution. Drive strategic business solutions with a shared value benefit for both GlaxoSmithKline and retail partners.

Led and cultivated client relationship with GlaxoSmithKline delivering syndicated data solutions and custom Nielsen analyses valued at $8.5M. Prepared and delivered comprehensive category reviews integrating retail consumption measurement, consumer behavior, Spectra, digital/media metrics and custom research. Exceeded revenue goals by collaborating with sales, marketing and insights teams.Developed high impact custom data analyses including price/promotion modeling, matched panel analyses and promotional ROI evaluations supporting strategic and tactical initiatives across DelMonte Consumer and Pet divisions.

Led client account relationship with top CPG manufacturer, including marketing analytics, data management and trade promotion reporting. Ensured continuance/completion of marketing research analyses to client satisfaction through effective project plan management and teaming with internal and external resources.Planned, designed and implemented sales projection systems for leading CPG companies, resulting in viable reporting methods for the Wall Street community and sales force compensation. Developed ad –hoc reports and automated production programs using SAS for Confectionary, Media and Beverage clients.