Melissa Taylor

Melissa Taylor Email and Phone Number

Head of Marketing Automation @ Valley Bank
Florida, United States
Melissa Taylor's Location
Greater Tampa Bay Area, United States, United States
Melissa Taylor's Contact Details

Melissa Taylor personal email

n/a
About Melissa Taylor

Certified Salesforce Marketing Cloud Professional

Melissa Taylor's Current Company Details
Valley Bank

Valley Bank

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Head of Marketing Automation
Florida, United States
Website:
valley.com/business/women-in-business
Melissa Taylor Work Experience Details
  • Valley Bank
    Head Of Marketing Automation
    Valley Bank
    Florida, United States
    View
  • Valley Bank
    Head Of Marketing Automation
    Valley Bank Sep 2023 - Present
    Morristown, New Jersey, Us
    • Lead the strategic vision and roadmap for the marketing automation platform.• Oversee email marketing campaigns and management of the email platform and processes, including list management and segmentation, managing the coding of assets, regulatory compliance, deployment and tracking emails using Salesforce Marketing Cloud.• Manage customer lifecycle engagement programs• Manage vendor relationships related to marketing automation platforms• Analyze campaign performance metrics
    View
  • Ensurem
    Product Owner, Salesforce Marketing Cloud
    Ensurem May 2022 - Aug 2023
    Largo, Florida, Us
    Assist in customer journey marketing strategyExecute SMS and email automated campaigns utilizing automation studio, email studio, mobile studio and journey builderSubject matter expert for Salesforce Marketing CloudUtilize Advertising Studio to create audiences for social marketingOptimize existing and create new customer journeys for current customers and prospects
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  • Valley Bank
    Salesforce Marketing Cloud Administrator
    Valley Bank Sep 2020 - May 2022
    Morristown, New Jersey, Us
    • Build and send responsive and dynamic emails using HTML, CSS and AmpScript• Utilize Cloud Pages for data collection and one-off landing pages• Execute automations and customer Journey’s within Automation Studio and Journey Builder• Use Mobile Studio to create and send SMS• Create queries to segment customer data• Assist with marketing strategies
    View
  • American Heart Association
    Application Analyst, Email Marketing Systems
    American Heart Association Jan 2011 - Sep 2020
    Dallas, Texas, Us
    - Build email templates, create responsive emails and assist with testing and deployment of broadcast email campaigns using Exact Target / SalesForce Marketing Cloud for outreach to multi-million subscriber list- Create new user accounts, assign permissions and perform trainings- Manage email date requests and coordinate email calendar within department for nearly 250 emails per month- Produce new and update existing website pages and web forms - Provide customer support for internal business units- Implement and update Vanity URLs- Web Accessibility testing and recommendations- Regression testing
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  • Realwebwork.Com
    Web Manager
    Realwebwork.Com 2009 - Dec 2012
    Maintaining, updating and managing client websites.• Responsible for updating and editing website content• Creating and adding additional pages to websites• Consulting on social media opportunities• Build and manage social media presence
  • Quarterlife Online Inc
    Marketing Coordinator / Website Admin
    Quarterlife Online Inc Nov 2007 - Aug 2010
    • Responsible for maintaining site and updating content for this mixed media, UGC social networking website• Successfully brought on advertisers to increase site revenue• Created and managed PPC campaigns• Reached out to, built, and maintained relationships with 40+ site experts• Researched and developed grassroots and viral marketing campaigns• Coordinated, created, and sent out newsletter to mass audience• Leveraged social media sites (Twitter, Facebook, etc.) to broaden company's awareness and increase revenue streams
  • Tmz
    Logger
    Tmz Oct 2007 - Nov 2007
    Us
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  • Mothers Work, Inc.
    Sales Rep
    Mothers Work, Inc. May 2005 - Jun 2007
    Us
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  • Frostburg State University
    Student Administrative Assistant
    Frostburg State University Aug 2004 - May 2005
    Frostburg, Md, Us
    View

Melissa Taylor Skills

Email Marketing Seo Online Marketing Social Networking Social Media Dreamweaver Facebook Digital Marketing Photoshop Microsoft Office Html Web Content Management Advertising Social Media Marketing Newsletters Marketing Css Web Accessibility Search Engine Optimization Salesforce Marketing Cloud/exact Target Mac And Pc Proficient Salesforce Marketing Cloud Litmus

Melissa Taylor Education Details

  • Frostburg State University
    Frostburg State University
    Business - Marketing

Frequently Asked Questions about Melissa Taylor

What company does Melissa Taylor work for?

Melissa Taylor works for Valley Bank

What is Melissa Taylor's role at the current company?

Melissa Taylor's current role is Head of Marketing Automation.

What is Melissa Taylor's email address?

Melissa Taylor's email address is me****@****ail.com

What is Melissa Taylor's direct phone number?

Melissa Taylor's direct phone number is +121444*****

What schools did Melissa Taylor attend?

Melissa Taylor attended Frostburg State University.

What skills is Melissa Taylor known for?

Melissa Taylor has skills like Email Marketing, Seo, Online Marketing, Social Networking, Social Media, Dreamweaver, Facebook, Digital Marketing, Photoshop, Microsoft Office, Html, Web Content Management.

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