Melissa Coon Email & Phone Number

Florida, United States

Dunedin, Fl

Direct creative operations and promote cohesive brand awareness for a $2.8 billion Credit Union including 24 storefront locations serving over 194,000 members across west-central Florida.•Spearheaded UX design and strategy for Credit Union's website, focusing on enhancing user experience across key sections such as Home, Product Pages, Footer, Navigation, and landing pages.•Demonstrated cross-functional collaboration by seamlessly working with DEV and product teams, providing wireframes, high-fidelity mockups, journey maps, prototypes, and content updates through Agile development cycles.•Led a remote creative team responsible for omnichannel marketing initiatives, covering web, online banking, mobile banking app, email, social media, print, package design, and POS displays for 24 retail branches, ensuring consistent branding and cohesive messaging.•Drove the UX design and development of an e-commerce brand store featuring over 200 print and promotional items, optimizing the digital shopping experience for users.•Conceptualized and implemented UX design strategy for a minimalist self-service check-in app, enhancing operational efficiency and safety measures while effectively managing lobby traffic and streamlining guest interactions with financial advisors.•Directed SaaS product branding efforts, providing UX design mockups and wireframes to align with business goals and industry standards.