Melissa Cooper Email & Phone Number

New York, United States

New York, New York, United States

I oversee the strategy and execution of the revenue development and operational procedure of the organization’s sales and marketing activity. I develop strategic objectives through innovative marketing initiatives, maintain the authenticity of our corporate identity, while I remain agile to changing market trends, as well as financial and seasonal expectations.• Create innovative action-oriented sales and marketing campaigns programed to align with need times and capitalize on compression • Build financial budgets, sales goals, performance standards, determined KPI’s, discover market opportunities through research, industry competitors, anticipation of client needs, cost to operation and ROI • Hire and train team members, recognize workforce’s strengths and assets. Evaluate the performance of sales and marketing personnel, encouragingly collaborate with individuals to discover ways to elevate their performance. • Establish new organized standard operating procedures for efficiency, clear objective, maximum revenue generation, operational efficiency, and client satisfaction• Collaborate with global sister hotels to gain market share, unify the brand, reinforce client relationships, and maximize value from referral networks and business connection• Renegotiated corporate contracts, vendor agreements and initiate new alliances to ensure sustained patronageKey Achievements• I established new and reignited former relationships with the largest corporate accounts, uncovering over $33 million in market share opportunity • I lead the effort to increase overall revenue by balancing market segments, strengthen our evaluation of opportunities and cost per sale; from 8% to 18% representing over $8.5 million in growth

New York

• Grew Corporate membership year over year by more than 18%. • Coordinated strategic innovation and acquisition of new client members for seventeen properties worldwide.• Cultivated deeper relationships with clients including Fortune 500 companies, American Express, United Nations, LVMH, Amazon, generating new business opportunities through corporate partnerships. • Implemented inventive and results-oriented Key Account Plans resulting in an increase in revenue generation. • Designed and spearheaded rollout of revamped Global Membership Program, working with digital marketing, VP of Sales, in collaboration with the global sales team.

Greater New York City Area

• Developed strategic growth initiative that transformed membership model from short-term system long-term, sustainable partnerships that more than tripled corporate business membership. • Managed expansive portfolio of domestic and international properties and clients, focusing on businesses in proximity to properties, like the United Nations and associated consulates.• Produced targeted innovations to raise membership quota and revenue, with a focus on corporate acquisitions and account management.• Worked in tandem with Director of Marketing and Communications to engineer targeted marketing campaigns aimed at client demographics and seasonal strategies Key Achievements• 45% increase in corporate clientele• Established long-term membership relationships with new corporations as well as rejuvenated business with established clients

New York, New York

www.movablemarketing.comGrew business from foundation to a multi-industry full-service strategic marketing and business development advisory. Clients included: Gilt, Columbia University, Talero Tequila, Chef Yoanne Magris, Ames Conservancy.• Navigated pipeline of prospective clients. • Developed, designed and launched company's website. • Implemented strategies to achieve client's business and revenue goals• Developed and managed brand identity, marketing and web consulting projects for clients to promote continuity of company message.• Industry sectors include: retail, financial services, home furnishing, fine art, non-profit, education, hospitality, media, publishing, entertainment, and F&B sectors.

New York, New York

• Recruited from Wales New York and reported directly to the President. Directed a $14M turn-around budget and instituted operational objectives and financial plans. • Achieved $11M in new, recouped (turn-around), and repeat business in 17 months.• Executed several critical refurbishment projects (on minimal budget) resulted in 100% reversal refund dollars/activity.• Hired, trained, coached and supervised business development, revenue and marketing. • Launched a comprehensive public relations and messaging campaign rebuilding client trust and eliminate negative press.• Conceived and personally led a guerilla high-touch marketing campaign capturing corporate clients representing 45% of total annual revenues.• Designed, built, and authored content for new corporate identity and created a new property and restaurant website.

Greater New York City Area

• Recruited from The Sherry-Netherland.Achieved $11M in new, recouped, and repeat business in just 17 months; reversed declining revenue and bolstered company reputation.• Directed a $14M turn-around budget and instituted operational objectives and financial plans. • Executed several critical refurbishment projects (on minimal budget) resulted in 100% reversal refund dollars/activity.• Hired, trained, coached and supervised business development, revenue and marketing staff. • Launched a comprehensive public relations and messaging campaign rebuilding client trust and eliminating negative press.• Conceived and personally led a guerilla high-touch marketing campaign capturing corporate clients representing 45% of total annual revenues.• Designed, built, and authored content for new corporate identity and created a new property and restaurant website.

Greater New York City Area

• Recruited by COO of The Sherry-Netherland, to stimulate impaired financial productivity, Identified sales and operations performance gaps to propel revenue and dramatically escalate occupancy while substantially decreasing operational costs.• Contracted by previous employer to stimulate impaired financial productivity to achieved strong immediate results. • Effectively repositioned property and created awareness of this prominent building.• Crafted first business development strategy targeting corporate clientele in the U.S. and abroad and built inaugural relationships with strategic partners including American Express, Apple Computer, NYC & Company, and Travel Zoo to create promotional campaigns for Sherry-Netherland clientele.• Uncovered and reversed an operational/call flow inefficiency that was potentially costing the company millions of dollars in lost annual revenue. Renegotiated contracts with third-party vendors to eliminate issues.• Retooled functionality of website and redesigned/produced new and integrated marketing programs including direct mail, print advertising, special promotions, and events.

Harrison, New York

Conducted viability research, substantiating value of business model at more than $10B.• Conceived and executed research feasibility study on-demand meeting facilities. • Designed business development program model, and implemented strategic sales operation to present and sell to market.• Created marketing model, timeline, and marketing/advertising campaigns. Secured approval from asset management firms and major brands including Marriott, Hyatt, Interstate, HotelAVE, Thayer and Starwood.• Devised and conducted presentations and financial reviews for potential investors. Generated sales to providers by influencing real estate asset managers, major industry executives, key investors, and vendors.

Greater New York City Area

Grew book of business from ground up to $60M in annual sales for this luxury realty group.• Generated new client base, both for purchasing and sales, through strategic networking. Marketed properties to consumers and brokerage houses. Liaised with buyers, sellers, attorneys, financial advisors, and managing agents to execute sales of properties.

Greater New York City Area

Millennium Broadway was opened as Hotel Macklowe, recruited from Real Estate division to hotel by owner, Harry Macklowe.

Greater New York City Area

Bachelor Of Science, Industrial Design/Ergonomics

Fine/Studio Arts, General