Melissa Bisbing Email and Phone Number
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▪ Accomplished marketer and solution strategist with 14-year history generating revenue, retention, and growth for a leading enterprise. Achievement forging high-value, scalable client partnerships of shared risk/reward and ensuring best-fit solutions. ▪ Expertise in client/partner management, product management, and digital media program management. Added value includes experience in project management, product marketing, and team leadership. Leverage skills to optimize growth and program success. ▪ Needs-focused problem solver and trusted advisor; collaborate with cross-functional teams, advocating client interests and ensuring requirements are met. Superior communication and high-touch interaction skills. Proactive in seeking upsell and renewal opportunities.
Southern New Hampshire University
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Digital Marketing Manager - Affiliate MarketingSouthern New Hampshire UniversityNashua, Nh, Us -
Digital Marketing Manager - Affiliate MarketingSouthern New Hampshire University Oct 2020 - PresentManchester, Nh, Us -
Partner Marketing ManagerSouthern New Hampshire University Jul 2019 - Oct 2020Manchester, Nh, Us -
Senior Marketing ManagerConnection Oct 2018 - Jul 2019Merrimack, Nh, Us -
Digital Marketing Product & Partner ManagerMonster Dec 2013 - Feb 2018Weston, Ma, Us● Increased YOY revenue 300% via implementation of lead generation API tool and expanded integration to CA, UK and IE as a result of US product success.● Moderated and drove regular partner and client status meetings to ensure program success, challenges and opportunities for revenue growth.● Proactively gathered partner and client requirements to develop and monitor success plans and performance.● Responsible for driving revenue of promoted consumer facing products through display advertising, programmatic advertising, CRM campaigns, social media ads, content sponsorships and lead generation integrations.● Developed financial reporting and presented month-end/year-end closeouts, potential risks, opportunities, and forecasts to executive stakeholders.● Lead product strategy and onboarding of new recruitment and consumer ad products (display, mobile, programmatic, content marketing and email) across Monster.com sites for partners and internal clients to drive revenue.● Developed product marketing documentation including; product overview/positioning, targeting capabilities and implementation timelines/expectations.● Drove product adoption through sales enablement trainings, sales communications, marketing presentations and collateral.● Analyzed sales and product performance data to extract useful business insights and identify revenue growth opportunities. -
Digital Media Solutions ManagerMonster May 2013 - Dec 2013Weston, Ma, Us▪ Facilitated successful new digital ad product launches, to diversify Monster’s product portfolio and drive revenue, by proactively managing both internal and external client relationships. ▪ Optimized performance by ensuring collaboration and alignment across advertising operations, sales, and product teams. ▪ Increased effectiveness of custom media solutions and client strategies by partnering with media strategists, sales reps, and clients. ▪ Project managed new ad product rollouts, confirming all pre/post sales operational, systems, and process needs were consistently met and QA’d for launch deadlines. ▪ Boosted productivity by defining and documenting all advertising operational processes, including media strategy (inventory availability; targeting capabilities; instructions), program management (client deliverables/expectations; creative guidelines; FAQs), campaign management (ad server scheduling instructions; custom creative specifications; reporting/optimization). -
Digital Marketing Strategist & Program ManagerMonster Sep 2010 - May 2013Weston, Ma, Us▪ Instrumental in driving successful digital recruitment marketing campaigns, involving collaboration with regional sales representatives and clients. ▪ Ownership of all account strategy, planning, program management, performance optimization, and KPIs. ▪ Increased revenue by identifying upsell and renewal opportunities, backed by reporting and media product recommendations. ▪ Built customer loyalty and retention by developing and nurturing relationships. Provided ongoing, proactive communication, status check-in calls, marketing campaign performance reviews, and product optimization recommendations. ▪ Determined appropriate creative direction of campaigns by partnering with clients, including identification of appropriate copy and design based on strategy and objectives. Project managed the in-house design process (creation, review, QA and launch) of banners, websites, social, site sponsorships, email, etc. ▪ Enhanced client experience by providing custom reviews and recommendations based on Monster benchmarks, industry trends and market research. ▪ Optimized marketing campaigns based on product performance and established KPIs to ensure continued client success. -
Product Implementation / Project ManagerMonster Oct 2006 - Sep 2010Weston, Ma, Us -
Client Service Account ManagerMonster Nov 2005 - Oct 2006Weston, Ma, Us -
Sales Support RepresentativeMonster Jun 2005 - Nov 2005Weston, Ma, Us● Supported Sales Representatives with order and product implementation and post-sales follow-up, including customer on-boarding, billing inquiries, account inventory audits and general account maintenance.● Proactively worked with clients to maximize their ROI by providing customer training, product support and reporting.● Trained and served as SME (subject matter expert) at launch of new call center in Bangalore, India. -
Customer Service RepresentativeMonster Mar 2004 - Jun 2005Weston, Ma, Us● Provided inbound customer service to Monster’s employer customers.
Melissa Bisbing Skills
Melissa Bisbing Education Details
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University Of Massachusetts AmherstCommunications
Frequently Asked Questions about Melissa Bisbing
What company does Melissa Bisbing work for?
Melissa Bisbing works for Southern New Hampshire University
What is Melissa Bisbing's role at the current company?
Melissa Bisbing's current role is Digital Marketing Manager - Affiliate Marketing.
What is Melissa Bisbing's email address?
Melissa Bisbing's email address is mc****@****ail.com
What is Melissa Bisbing's direct phone number?
Melissa Bisbing's direct phone number is (978) 461*****
What schools did Melissa Bisbing attend?
Melissa Bisbing attended University Of Massachusetts Amherst.
What skills is Melissa Bisbing known for?
Melissa Bisbing has skills like Online Advertising, Account Management, Salesforce.com, Lead Generation, Customer Service, Strategy, Crm, Social Media, Sales, Digital Marketing, Email Marketing, Management.
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