Social, influencer, and content marketing leader. Highly creative with a pulse on trends. Brand storyteller. Data-driven and results-oriented. Over 8 years managing high-performing teams.Some key accomplishments:- Oversaw the Burt’s Bees social media presence of nearly 3 million followers across Instagram, TikTok, Pinterest, and more, managing internal and external agencies to grow engagement through compelling content and brand storytelling- Led the creative development and execution of social media and influencer campaigns, including brand’s first TikTok hashtag challenge, which drove over 9 billion views- Managed multiple influencer agencies to execute memorable product launch campaigns and UGC content creation, with engagements for one product category increasing by 154%- Partnered closely with external agencies, brand managers, DTC team, and others on strategic planning and development of social media content and integration into the digital ecosystemProfessional accolades:- Invited by TikTok to speak with Wayfair and others in webinar "How to Adapt Creatives for Every Platform".- Social Media Awards judge for The Drum (UK trade publication) - 2021, 2022, 2023- Published author: Blog Design for Dummies by Wiley Publishing- Served as online entrepreneur for 13 years, monetizing blog business through affiliate sales and content marketing courses for over 5,000 content creators and online business owners- Delivered speeches at over a dozen social media and blogging conferences across the country- Led digital marketing efforts which resulted in Burt’s Bees being named a Gartner L2 Genius brand, which cited a strong social media strategy as a top reason for the designation- WWD named Burt’s Bees the #7 Social Brand for Beauty/Personal Care- Engagement Labs ranked Burt’s Bees as #5 most beloved brand online
Listed skills include Social Media Marketing, Social Media, Email Marketing, Blogging, and 40 others.