Melissa B. Email & Phone Number

Richmond, Bc (Working Remotely)

Comprehensively produce annual catalog (planning, copywriting, design, photography, pre-press and marketing)Re-developed wholesale shopping cart website (4,000+ items) - Coding and design with SEO compliancy (400% unique visitor increase, 300% overall sales growth)Reduced time spent on website updates by producing an online product database, networked with existing system to auto-updateLeveraged social media initiative with a revision of strategy and ongoing maintenance to grow… Show more Comprehensively produce annual catalog (planning, copywriting, design, photography, pre-press and marketing)Re-developed wholesale shopping cart website (4,000+ items) - Coding and design with SEO compliancy (400% unique visitor increase, 300% overall sales growth)Reduced time spent on website updates by producing an online product database, networked with existing system to auto-updateLeveraged social media initiative with a revision of strategy and ongoing maintenance to grow engagement (150% growth 1st year)Targeted Canadian retail owners via marketing campaigns for the biannual CanGift trade shows in Toronto, Edmonton and Montreal, plus local eventsIncreased US market share via digital and print advertising - Booked and created ads for trade publications (increased US website traffic by 550% in 6 months)Submitted products for targeted trade magazinesUpgraded templates and content for corporate marketing and an E-blast retail education programInitiated and produced a graphic standards guideFilmed and edited videos to create a polished and cohesive message and created a branded video introductionManaged marketing assets for 5,000+ SKUs in print and webResearched and developed copy for all product communicationsPhotographed, manipulated and catalogued high resolution photos for gifts, souvenirs, jewellery, minerals and crystalsResearched and developed products for CEO and product buyerProduced bilingual packaging and P.O.P. displays, working with vendors locally and abroad, to stay within budget and scope.Reduced print costs by 50% with an internal ordering systemIllustrated for imprint on a variety of media (T-shirts, bags, stones, hide drums, and carved wood)Hired, trained and managed marketing juniorsProvided peer coaching to the sales team on customer presentations and product knowledgeDeveloped a merchandising training manual for sales associates at trade showsIncreased team efficiency by developing multiple database layouts Show less

North Vancouver

I appreciated learning about large format and high speed digital printing, vinyl cutting and application and especially seeing some of the older printing equipment in action.

Langley, Bc

- Development of layouts for weekly Sport Mart Flyers- Production of monthly new release posters for Rogers Video- Corporate brand development for local businesses- Production of newsletters, annual reports, corporate stationery and product packaging- Attend a bi-weekly networking group on behalf of company- Maintenance of company asset libraries and archives

Diploma, Graphic Design And Foundations, 3.7 Gpa

In the foundations portion of my program I covered subjects such as colour theory, art history, life drawing, creative process.

Certification, Culinary Arts/Chef Training

Culinary Arts Program

High School, Stagecraft, Art, Vocal Jazz, Choir, General Studies, 11 - 12

Activities and Societies: Stagecraft, Art, Vocal Jazz, Choir Additional certificates include Toastmasters and SuperHost

High School, Drama Major And General Studies

Activities and Societies: Extra-curricular experience as stage manager, director, running crew and front-of-house for up to 20 one act.