Melissa Dailey Email & Phone Number

Greater Boston Area

Creates course content and video collections that• Capture learners' attention and intensify engagement • Expand reach to unlimited locations worldwide • Amplify expertise and brand • Generate new revenue streams

Greater Boston Area

• Led content conceptualization and creation for product lines serving corporate learning, higher education, and HBR audiences. Partnered with Marketing on customer research, product positioning and pricing. • Led collaboration of three HBP divisions to create over 300 short videos for The HBR Channel and Harvard ManageMentor. Videos used in self-paced online, classroom, and blended learning:• Infused videos with powerful story-telling featuring variety of experts—academics, thought leaders, consultants, and executives from diverse industries.• Expanded range of video styles to include documentary, motion graphics, actors demonstrating inappropriate behaviors, actual coaches critiquing behaviors in talk-show format, and actors showing improved behaviors. • Managed team of 20 FT and contract instructional and graphic designers, writers, programmers, producers. • Developed efficient production processes. Instead of unscripted video interviews requiring extensive and expensive shooting and editing, used disciplined pre-production process to plan shoots with experts. Each shoot typically accommodated up to six experts and generated material for 8-12 videos. • Created continuous cycle of improvement with weekly video screenings and encouragement of—and response to—constructive critiques from all three HBP divisions.• Generated 11.2 million views as well as pre-roll ad revenue on HBR.org—unprecedented at the time.• Won Most Innovative Solution of the Year for a learning product design and the company's One Enterprise Award for improving and growing HBP’s business.

Greater Boston Area

• Collaborated with MBA and Executive Education professors to create online learning experiences to increase student engagement, enliven classroom experience, and improve learning outcomes. • Pioneered development of multimedia casesEnhanced impact of case-based learning. Replaced linear reading of paper cases with exploratory learning that enabled students to dive more deeply into areas of particular interest. • Created variety of video components for students to explore: business leaders in their work settings; role-playing exercises; interactive timelines; product lifecycles—from design through production and distribution.• Increased level and quality of student engagement so much that HBS fundraising tours featured these cases. • Multimedia case examples: Columbia’s Final Mission, re-creation of critical decision-making during NASA’s space program (earned Codie Award for Best Postsecondary Education Curriculum Solution) and Threadless, a simulation of this design company’s business model, including teams submitting T-shirt designs to class.

Master Of Education (Med), Technology, Innovation And Education

B.A. Communications