Melissa Dailey Email & Phone Number

Greater Boston Area

• Creates course content and video collections that
• Capture learners' attention and intensify engagement
• Expand reach to unlimited locations worldwide
• Amplify expertise and brand
• Generate new revenue streams

Greater Boston Area

• Led content conceptualization and creation for product lines serving corporate learning, higher education, and HBR audiences. Partnered with Marketing on customer research, product positioning and pricing.
• Led collaboration of three HBP divisions to create over 300 short videos for The HBR Channel and Harvard ManageMentor. Videos used in self-paced online, classroom, and blended learning:
• Infused videos with powerful story-telling featuring variety of experts—academics, thought leaders, consultants, and executives from diverse industries.
• Expanded range of video styles to include documentary, motion graphics, actors demonstrating inappropriate behaviors, actual coaches critiquing behaviors in talk-show format, and actors showing improved behaviors.
• Managed team of 20 FT and contract instructional and graphic designers, writers, programmers, producers.
• Developed efficient production processes. Instead of unscripted video interviews requiring extensive and expensive shooting and editing, used disciplined pre-production process to plan shoots with experts. Each shoot.

Greater Boston Area

• Collaborated with MBA and Executive Education professors to create online learning experiences to increase student engagement, enliven classroom experience, and improve learning outcomes.
• Pioneered development of multimedia casesEnhanced impact of case-based learning. Replaced linear reading of paper cases with exploratory learning that enabled students to dive more deeply into areas of particular.
• Created variety of video components for students to explore: business leaders in their work settings; role-playing exercises; interactive timelines; product lifecycles—from design through production and distribution.
• Increased level and quality of student engagement so much that HBS fundraising tours featured these cases.
• Multimedia case examples: Columbia’s Final Mission, re-creation of critical decision-making during NASA’s space program (earned Codie Award for Best Postsecondary Education Curriculum Solution) and Threadless, a.

Master Of Education (Med), Technology, Innovation And Education

B.A. Communications