Plan and execute qualitative and quantitative research projects, analyzing and drawing actionable insights to inform product, packaging & communication, advertising, brand strategy, and content across categories for Mattel brands, including Dolls (e.g., Barbie, Polly Pocket, American Girl) and Infant/Toddler/Preschool (e.g., Fisher-Price/Little People, Thomas, and other licenced preschool content) and Vehicles (e.g., Hot Wheels, Matchbox)

- Oversee the Research department- Communicate directly with clients and maintain client relationships- Manage a team of Senior Research Associates, Research Associates, Research Assistants, interns, and remote freelancers- Moderate qualitative focus groups- Conduct IDIs with jurors following trial and write up results- Review research materials- Analyze data and draft reports of findings

- Responsible for Research operations; logistical, technical, and substantive- Oversee all aspects of research projects from conception to analysis and reporting- Train, supervise and review work of other Research Associates- Coordinate staffing and scheduling for all research projects

Research Project Management and Execution: - Responsible for all aspects of planning mock trials, focus groups, and phone/online surveys- Corresponded with trial attorneys, law firm partners, and corporate in-house counsel on project matters and logistics- Secured bids from research vendors- Calculated and communicated project costs- Worked with research facilities and hotels around the country on project logistics- Drafted recruit quotas and screeners, and monitored the recruitment process- Designed and tested questionnaires- Planned and organized travel and hotel logistics for research team, consultants, and clients for out-of-state projects Data Analysis:- Performed quantitative data analysis using SPSS and Excel to determine significant correlations and crosstab results- Sorted and categorized qualitative data into relevant themes- Transcribed juror’s thoughts and opinions after conducting in-depth post-trial interviewSecondary Research:- Gathered essential information on verdicts, judges, court venues, juror qualifications, and census dataReport Preparation:- Compiled descriptive quantitative and qualitative data into summary report within 24 hours after research project - Prepared and delivered binders of processed juror questionnaires and research for clients and consultantsJury Selection Assistance:- Provided support to trial team in court during the hardships phase of jury selection by tracking jurors and collecting their questionnaires- Remotely led team in gathering research on jury pool and communicated the findings to the trial team in court while the jury selection takes place

- Analyze market trends and compile comprehensive reports for content-rich marketing material- Analyze data produced by a comprehensive personality test to assess effectiveness and implement new recruitment procedure- Plan and execute internal and external events- Manage client and candidate satisfaction survey and data- Create internal performance survey and create follow-up reports- Provide administrative support for marketing and search execution

- Provide administrative support to all aspects of the business- Conduct research on prospective clients and candidates- Compile marketing campaign target lists- Assist with development and distribution of marketing materials

Worked with Dr. James Larson and Dr. Scott Tindale on a team of researchers. Responsible for managing interactions with participants, as well as processing and cleaning data. My research experience thus far has focused on various aspects of group dynamics:-Effort and motivation in varying social environments-Moral judgment and decision making-Individual juror decision making and prejudice-Group collaboration

-Code and clean quantitative data for the university-Analyze raw survey data using statistical programs such as SPSS, SAS, and Minitab-Build surveys using qualtrics, Opinio, and other survey software -Organize data using Microsoft Office-Interpret SPSS outputs and present data in such a way that can be understood by multiple audiences-Administrative maintenance-Guide students through statistical programs and assist with statistical questions

-Summer intern-Conduct and assist with all aspects of jury research and jury consulting-Qualitative and quantitative data analysis-use of SPSS -Draft questionnaires-Moderate focus groups -Derive pertinent qualitative data though focus group summaries -Assist in compiling final reports and client deliverables

-Manage partner relationships-Coordinate strategic co-op marketing initiatives with partners-Manage partner marketing funds-Research partner marketing program requirements

-Market research internship-Client services-Coordinate long-term research projects-Administrative management-Manage several co-occurring studies and respective client needs