Social Media Manager
Greater San Diego Area
- Lead partnerships with small and medium business stakeholders to evaluate, analyze, and improve marketing efforts; focus on social media, local search, review marketing, and paid ad efforts.- Spearhead client relationships with over 25 partners, maintain constant communication, direct campaign development and logistics, and follow up with clients on issues; secured high client satisfaction scores and built strong referral pipeline.- Lead redesign of marketing campaigns, establish new email and social media strategy with Facebook and Instagram presence, and launch targeted paid-ad campaigns; helped clients increased online engagement, lead generation, and brand awareness.- Develop customized social media marketing strategies, spearhead improvements to search engine optimization (SEO), website and blog content, and online outreach; help clients create and post engaging written, photo, and video content to build online presence and spur lead generation.- Closely monitor social analytics and data related to lead source, customer contacts, sales conversions, and referrals to optimize effort and spend throughout marketing campaign lifecycle; update campaigns according to analytics to improve overall customer engagement and conversion.