Melissa Craig Email and Phone Number

Manage operations and all activity in North and South America.Oversee a diverse set of functions, from Sales to Engineering, comprised of high performing team members.

Served as the voice and trusted advisor for customers including Fortune 500 companies and top trade associations. Interacted directly with customers to understand their objectives and collaborate cross-functionally to deliver solutions and demonstrate continued value. Managed full customer lifecycle from onboarding to renewal while analyzing member trends and adapting to changing needs. • Held responsibility for renewals, upsells, and new sales with track record of consistent success despite challenging circumstances including excessive product development delays. Achieved 85%+ retention rate and 90%+ of new sales quota achieved year-after-year. • Implemented customer success principles moving from a reactive to proactive approach to promote and expand adoption and maximize renewal revenue. Established cadenced outreach plan designed to boost engagement and retention. • Oversaw implementation of upgraded product transferring all customers to new technology platform seamlessly and without disruption.

Provided strategic direction and consultation services to customers to help grow their political action committees (PACs) by increasing revenue and keeping current contributors engaged. • Fostered strong relationships with customers to understand and meet their needs with tailored solutions. • Developed effective messaging for customers to allow them to target potential donors and boost conversion rates. • Created best practice training materials to help customers excel in PAC management efforts.

Managed all aspects of PAC operations and activities to help achieve company’s political objectives and protect bottom line. Developed and implemented strategic communications and fundraising plans to retain existing contributors and increase participation rate. • Increased revenue by 30%+ in first year. • Effectively rebranded PAC including development of new logo, website redesign, and creation of new marketing collateral to better appeal to current and prospective donors.

Hand-picked to move into this high-visibility role in which I interacted regularly with senior-level executives. Managed expenses and coordinated international and domestic travel arrangements for the Chairman & CEO. Provided other general administrative support to the Chairman & CEO and served as primary alternate in absence of Executive Assistant

Provided administrative support to department Vice President and other members of the team. Assisted with project management tasks after completing training course.