Melissa De Guzman Email & Phone Number

California, United States

Irvine, California, US

Irvine, California, US

- Social Media, Email and Loyalty Marketing- Website and Mobile App Management- Digital Content Creation- Public Relations- Influencer Marketing

Costa Mesa, CA, US

• Overall management of social media, public relations, community relations and respective agency partners
• Oversaw always-on and promotion-based social media strategies, content, paid ads, insights and budgets
• Monitored and moderated social conversations; directed community management team on customer feedback
• Planned and implemented integrated promotional campaigns and partnered closely with cross-functional teams
• Handled crisis communications and media inquiries, developed holding statements and talking points, coordinated press release announcements and media events
• Directed El Pollo Loco Charities team, company volunteer events and local impact donation program

Costa Mesa, CA, US

• Led social media content creation, publishing and community management for brand and 470+ local accounts
• Implemented effective social media campaigns to support marketing and company-wide initiatives
• Developed wide range of brand and marketing collateral for both online and print campaigns
• Managed marketing projects for new restaurant openings, remodels and closures

Costa Mesa, CA, US

• Supported Chief Marketing Officer, Vice President of Marketing, Vice President of Research and Development, Vice President of Marketing Analysis and three Marketing Managers
• Managed department calendars, booked and coordinated travel, organized presentations for various meetings, prepared expense reports, planned off-site meetings and department events and operated gift card program

• Managed the execution of events, sponsorships, community outreach and social media platforms for 5 regions
• Initiated community partnerships and cross-marketing opportunities
• Evaluated and processed charitable donation/store participation requests; represented company at events
• Maintained and developed relationships with community leaders, local community groups, and tastemakers
• Oversaw comprehensive event, community, and sponsorship calendars for all stores and regions
• Monitored marketing budget, recorded expenses, and handled department-related customer service inquiries

West Hollywood, California, US

• Supported the directors of all divisions: special events, fashion, consumer/lifestyle and talent
• Created and distributed press clippings for print and online mentions of clients
• Compiled, researched and updated media reports, calendar of events and contact lists
• Managed front desk, reception and phone calls
• Maintained print and digital media libraries
• Oversaw VIP check-ins at special events and produced "facesheets" of attendees

Irvine, CA, US

• Assisted with company rebranding, messaging, social media and creative marketing strategies
• Wrote copy for JNR website, proposals, promotional incentive program materials, and internal materials
• Composed press releases and JNR blog posts
• Researched unique client reward gifts, event elements, and costing options
• Created and fulfilled job orders for print, promotional, event, and other projects
• Coordinated management of incoming and outgoing proofs, samples, and art files

Irvine, CA, US

• Assisted in the development of promotional creative materials; Proofread and assisted with copywriting
• Found and communicated with vendors to purchase specialty items and negotiate pricing
• Conducted intense online research for various program and event elements
• Pitched unique reward gift options for clients
• Identified public relations opportunities and media contacts

• Wrote press releases, tour pitch letters, social media updates and promotional copy for bands/artists
• Pitched live show reviews, album reviews, artist interviews, and show advancement/coverage to media
• Researched and compiled media clips/placements and media contacts
• Proofread, edited, and assembled press kits and contents

Santa Monica, CA, US

• Beta tested Killer Tracks' new website
• Assisted with social media initiatives
• Developed a new social media contest
• Created design briefs for new album releases
• Researched music usage by Killer Tracks clients and found marketable use examples online
• Created new ‘themed-playlist’ music compilations for Killer Tracks website

Newport Beach, California, US

• Coordinated extensive amount of marketing correspondence directed to corporate executives
• Produced, proof-read, and edited marketing materials (letters, emails, pitch books, flyers)
• Multi-tasked and prioritized assigned projects by 6 Analysts, 1 Associate, 2 Directors & President
• Supervised, trained, and hired interns
• Coordinated, managed, and budgeted company events, lunch meetings, and internship programs
• Oversaw and audited payment of bonuses for special company incentives

Irvine, CA, US

• Provided general support to Director of Marketing & Communications and all departments
• Wrote story highlights for Orange County Business Journal
• Public Relations; Composed and proofed press releases
• Updated media lists and tracked media clippings
• Helped plan and execute programs, meetings, and special events
• Implemented company branding and décor

B.A. In English, Minor In Education

M.A. In Communications, Professional Communications