Melissa Baron Email and Phone Number
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Results-driven Growth Marketing Manager with a proven track record in driving substantial revenue growth, defining pricing and monetization strategies, and formulating experimentation roadmaps. I am dedicated to crafting exceptional customer experiences through personalized marketing and product-led growth techniques. Graduating with a BSBA in Marketing & Strategy from Boston University’s Questrom School of Business, I have spent the past 6+ years applying my expertise to transform and scale $50M+ lifecycle programs. Skilled in enterprise-level ESPs like Marketo and Responsys, along with in-product messaging tools such as Pendo, I leverage my passion for data to drive personalization while maximizing the bottom line.
Lastpass
View- Website:
- lastpass.com
- Employees:
- 823
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Senior Growth Product Marketing ManagerLastpassBoston, Ma, Us
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Growth Product Marketing ManagerLastpass Jul 2022 - PresentBoston, Massachusetts, Us
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Marketing Automation ManagerLastpass Mar 2021 - Jul 2022Boston, Massachusetts, Us
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Email Marketing Specialist, CrmShoes.Com May 2019 - Mar 2021Charlestown, Ma, Us• Drive a customer first approach to all email experiences. Notable FY20 achievements: exceeding revenue forecasts 12%, increasing UOR +67 bps, CTO +40 bps, click volume +1.9%, and repurchase rates +44 bps • Own and execute full lifecycle email campaign and program set-up, QA, campaign and deliverability monitoring, A/B test design, template optimization, and promotional code creation via Oracle Responsys • Leverage CRM data to optimize customer segmentation and personalization throughout the customer lifecycle to increase retention and drive email KPIs including UOR, CTO, and conversion rates• Develop and present key email KPI reports for executive stakeholders• Partner cross-functionally with UX, Creative, Merchandising, and Executive teams to plan email and site homepage content strategy, manage deliverables, and curate landing page environments• Support Email Director with financial forecasting to determine promotional strategy & revenue targets• Assist with operational tasks including CRM list building, IP-address warming, early ESP migration -
Undergraduate Assistant Of Student Diversity & Inclusion InitiativesQuestrom School Of Business, Boston University Feb 2017 - May 2019Boston, Ma, Us• Created promotional marketing materials for school-wide events using Adobe Illustrator and Canva• Managed and populated social media channels and blogs to engage and promote diversity education• Developed department’s internal website using WordPress platforms, HTML/CSS, and JavaScript code • Researched and analyzed metrics reports for Director’s two-year Diversity and Inclusion Strategic Plan -
Demand Generation Marketing InternCloudhealth By Vmware Jun 2018 - Sep 2018Boston, Ma, Us• Planned and executed new ABM initiatives for global enterprise target accounts, utilizing direct mailings and personalization programs to generate MQLs• Executed and optimized lead nurture campaigns, content syndication, and webinars through Marketo• Created ad hoc collateral for web content team with Adobe InDesign, Photoshop, and Illustrator• Outlined long-term campaign strategy and created timeline for deliverables• Compiled comprehensive customer database to support lead generation using Salesforce and Zoominfo -
Marketing InternThe Charles Hotel Jun 2017 - Jan 2018Cambridge, Ma, Us• Designed and managed several email marketing campaigns, increasing UOR +500 bps• Grew following base 5.6% by curating, designing, and managing content for 9+ channels• Worked with external marketing agency to plan and evaluate social ads for both Facebook and TripAdvisor• Analyzed firm’s weekly performance to forecast future sales and plan supporting marketing campaigns -
Campus Brand Ambassador & Social Media MarketerSperry, University Beyond, Inc. Sep 2016 - Dec 2016• Design and implement various social media posts and advertisements to create and leverage brand awareness, where engagement rates/reach peaked upwards of 163%. • Collaborate with over 10 student organizations to host large promotional events and fundraisers, where $1,000 of proceeds were donated to Autism Speaks and American Diabetes Association.• Generate $1,500 in sales of Sperry products, over 50% of the program’s total revenue – deemed most successful team out of all 6 participating universities.
Melissa Baron Skills
Melissa Baron Education Details
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Questrom School Of Business, Boston UniversityStrategy & Innovation
Frequently Asked Questions about Melissa Baron
What company does Melissa Baron work for?
Melissa Baron works for Lastpass
What is Melissa Baron's role at the current company?
Melissa Baron's current role is Senior Growth Product Marketing Manager.
What is Melissa Baron's email address?
Melissa Baron's email address is me****@****oes.com
What is Melissa Baron's direct phone number?
Melissa Baron's direct phone number is +161798*****
What schools did Melissa Baron attend?
Melissa Baron attended Questrom School Of Business, Boston University.
What skills is Melissa Baron known for?
Melissa Baron has skills like Public Speaking, Team Leadership, Time Management, Artistic Eye, Microsoft Office, Microsoft Excel, Powerpoint, Social Media, Google Docs, Microsoft Access, Microsoft Powerpoint, Html.
Who are Melissa Baron's colleagues?
Melissa Baron's colleagues are Micah Funderburk, Geoffrey Boardman, Barnabás Lakner, Anna Zsófia Bodácsné Donázy, Edsson Rodriguez, Bruno Serrão, Robert Jackson.
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