Melissa Baron Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Charlestown, Ma, Us

• Drive a customer first approach to all email experiences. Notable FY20 achievements: exceeding revenue forecasts 12%, increasing UOR +67 bps, CTO +40 bps, click volume +1.9%, and repurchase rates +44 bps • Own and execute full lifecycle email campaign and program set-up, QA, campaign and deliverability monitoring, A/B test design, template optimization, and promotional code creation via Oracle Responsys • Leverage CRM data to optimize customer segmentation and personalization throughout the customer lifecycle to increase retention and drive email KPIs including UOR, CTO, and conversion rates• Develop and present key email KPI reports for executive stakeholders• Partner cross-functionally with UX, Creative, Merchandising, and Executive teams to plan email and site homepage content strategy, manage deliverables, and curate landing page environments• Support Email Director with financial forecasting to determine promotional strategy & revenue targets• Assist with operational tasks including CRM list building, IP-address warming, early ESP migration

Boston, Ma, Us

• Created promotional marketing materials for school-wide events using Adobe Illustrator and Canva• Managed and populated social media channels and blogs to engage and promote diversity education• Developed department’s internal website using WordPress platforms, HTML/CSS, and JavaScript code • Researched and analyzed metrics reports for Director’s two-year Diversity and Inclusion Strategic Plan

Boston, Ma, Us

• Planned and executed new ABM initiatives for global enterprise target accounts, utilizing direct mailings and personalization programs to generate MQLs• Executed and optimized lead nurture campaigns, content syndication, and webinars through Marketo• Created ad hoc collateral for web content team with Adobe InDesign, Photoshop, and Illustrator• Outlined long-term campaign strategy and created timeline for deliverables• Compiled comprehensive customer database to support lead generation using Salesforce and Zoominfo

Cambridge, Ma, Us

• Designed and managed several email marketing campaigns, increasing UOR +500 bps• Grew following base 5.6% by curating, designing, and managing content for 9+ channels• Worked with external marketing agency to plan and evaluate social ads for both Facebook and TripAdvisor• Analyzed firm’s weekly performance to forecast future sales and plan supporting marketing campaigns

• Design and implement various social media posts and advertisements to create and leverage brand awareness, where engagement rates/reach peaked upwards of 163%. • Collaborate with over 10 student organizations to host large promotional events and fundraisers, where $1,000 of proceeds were donated to Autism Speaks and American Diabetes Association.• Generate $1,500 in sales of Sperry products, over 50% of the program’s total revenue – deemed most successful team out of all 6 participating universities.