Melissa Lauer Email & Phone Number

Jupiter, Florida, United States

The company is a leading provider of mass notification technology, offering robust voice and SMS systems designed to meet the specific needs of US and Canadian markets.• Directed growth marketing initiatives, overseeing various stages of the customer journey, including acquisition, retention, and expansion, and contributing to a 66% revenue increase during my tenure• Oversaw all internal and external communications, including the revision of onboarding communications for new… Show more The company is a leading provider of mass notification technology, offering robust voice and SMS systems designed to meet the specific needs of US and Canadian markets.• Directed growth marketing initiatives, overseeing various stages of the customer journey, including acquisition, retention, and expansion, and contributing to a 66% revenue increase during my tenure• Oversaw all internal and external communications, including the revision of onboarding communications for new signups, resulting in an average increase in open rates by 15-20%• Developed and executed comprehensive marketing strategies to enhance brand awareness and drive customer engagement • Conducted market research and competitive analysis to identify target audiences and optimize campaign performance• Hired and led a team to execute digital marketing campaigns, emphasizing collaboration and creativity to achieve higher returns with reduced ad spend• Managed $1MM marketing budget, allocating resources to initiatives promising the highest ROI, and continuously evaluated market trends to adjust strategies• Led the creation of press releases for new product features, strategically aligning messaging with target audiences to ensure clear and relevant communication• Cultivated and sustained strong, collaborative relationships with key stakeholders, including partners and vendors, through regular communication, proactive issue resolution, and a commitment to understanding and addressing their unique needs and priorities• Tools: Intercom, Monday, Asana, Google Analytics, SEMrush, Canva, Google Ads, WordPress, BuzzSumo, Hotjar, Facebook Business Manager, LinkedIn Ads, Buffer, Microsoft Advertising, Unbounce, Jira, Confluence, Slack, Microsoft Teams, Google Meet, Figma Show less

Greater Los Angeles, California, United States

Trusted marketing consulting partner delivering actionable insights and tailored solutions to elevate brands in competitive markets.• Supported small businesses and nonprofit organizations in cultivating their digital footprint through content and social media marketing, generating new business leads and achieving a 25-30% average monthly increase in audience engagement and revenue• Extended consulting contracts with clients across diverse industries, showcasing a versatile and… Show more Trusted marketing consulting partner delivering actionable insights and tailored solutions to elevate brands in competitive markets.• Supported small businesses and nonprofit organizations in cultivating their digital footprint through content and social media marketing, generating new business leads and achieving a 25-30% average monthly increase in audience engagement and revenue• Extended consulting contracts with clients across diverse industries, showcasing a versatile and client-focused approach, including SaaS, Entertainment, Health & Fitness, Nonprofit, Ecommerce, and CBD sectors• Established brand voice guidelines and tone of voice strategies to ensure consistency and authenticity across all social media communications• Monitored social media trends and industry developments to identify opportunities for content innovation and audience expansion• Utilized social listening tools to gather insights and feedback, informing content strategy iterations and enhancing brand perception• Developed and executed content calendars and editorial plans to maintain consistency and relevance across multiple platforms• Conducted comprehensive content audits and gap analyses to identify areas for improvement and develop tailored content solutions• Advised clients on content creation best practices, including SEO techniques, to enhance visibility and drive organic traffic Show less

Pasadena, Ca

Undivided is a full-service digital marketing agency empowering brands to thrive in the digital landscape with creative solutions and cutting-edge technologies.• Managed client relationships and deliverables for enterprise-level technology clients such as Cisco, Oracle, JPMorgan Chase, Genesys, VMware, and Juniper Networks• Led marketing campaigns and related content deliverables for clients, ensuring the successful execution of projects and the accomplishment of campaign goals… Show more Undivided is a full-service digital marketing agency empowering brands to thrive in the digital landscape with creative solutions and cutting-edge technologies.• Managed client relationships and deliverables for enterprise-level technology clients such as Cisco, Oracle, JPMorgan Chase, Genesys, VMware, and Juniper Networks• Led marketing campaigns and related content deliverables for clients, ensuring the successful execution of projects and the accomplishment of campaign goals and objectives•Developed comprehensive project proposals, budgets, and creative briefs, outlining clear objectives and priorities for client initiatives, while managing a high-profile client portfolio with project values ranging from $50K to $500K+• Identified key elements to better highlight general opportunities and implications for additional project proposals, contributing to strategic planning and business development Show less

Burbank, Ca

OA is an interconnected family of brands, leveraging technology and meaningful connections to positively impact lives for over two decades.• Spearheaded content ownership and channel management as the primary coordinator for all social media and digital content platforms• Led the development and execution of a dynamic content calendar, encompassing editorial pieces, core brand messaging, and strategic marketing campaigns• Ensured meticulous content optimization for each… Show more OA is an interconnected family of brands, leveraging technology and meaningful connections to positively impact lives for over two decades.• Spearheaded content ownership and channel management as the primary coordinator for all social media and digital content platforms• Led the development and execution of a dynamic content calendar, encompassing editorial pieces, core brand messaging, and strategic marketing campaigns• Ensured meticulous content optimization for each target persona across all channels, maintaining strict adherence to brand guidelines in style, quality, and tone of voice• Achieved remarkable results, including an over 800% increase in organic post reach on the brand's primary social platform within five months• Established a comprehensive measurement framework and key performance indicators (KPIs) to align social and content marketing engagement with overarching business objectives• Leveraged third-party and in-platform measurement and listening tools for data analysis, influencing program planning, identifying opportunities, and delivering insightful reports on metrics to guide testing and new initiatives Show less

Century City, Ca

A trusted name in health and fitness, 12WBT has provided life-changing journeys for individuals through expert coaching and goal-oriented programs since 2010.• Directed the development and management of the editorial strategy and marketing communications for the U.S. launch of Australia's largest online health and fitness program, reporting directly to the CMO• Achieved substantial subscription growth, aligning with company goals by acquiring 5,000 new members at the program's… Show more A trusted name in health and fitness, 12WBT has provided life-changing journeys for individuals through expert coaching and goal-oriented programs since 2010.• Directed the development and management of the editorial strategy and marketing communications for the U.S. launch of Australia's largest online health and fitness program, reporting directly to the CMO• Achieved substantial subscription growth, aligning with company goals by acquiring 5,000 new members at the program's launch• Collaborated extensively with domestic and international agencies and teams to create content for publication• Managed content strategies for global audiences, considering cultural nuances and regional preferences• Coordinated with regional teams to ensure consistent messaging and adaptation to local markets• Ensured the uniformity of all content in terms of style, quality, and tone of voice, optimizing it for search engines and enhancing the user experience across various channels, including the website, social media, email, member communications, landing pages, mobile platforms, and video content Show less

Beverly Hills, Ca

Before its transformation into DEFY Media, Break Media was widely recognized for its ingenuity and trailblazing media endeavors, fostering a legacy of impactful content and strategic campaigns.• Reported directly to the EVP of Programming during the tenure when the company operated as Break Media• Developed and managed editorial calendars and content for the company's 10+ digital properties, overseeing shows and brands like Made Man (Speakeasy with Paul F. Tompkins), Screen… Show more Before its transformation into DEFY Media, Break Media was widely recognized for its ingenuity and trailblazing media endeavors, fostering a legacy of impactful content and strategic campaigns.• Reported directly to the EVP of Programming during the tenure when the company operated as Break Media• Developed and managed editorial calendars and content for the company's 10+ digital properties, overseeing shows and brands like Made Man (Speakeasy with Paul F. Tompkins), Screen Junkies (Honest Trailers), Holy Taco, and Break• Led content marketing campaigns for diverse sponsors, including prominent names such as Sony, Netflix, Best Buy, and Starbucks• Drove cross-divisional teams to execute editorial programs and marketing campaigns, while establishing processes to facilitate the success of sponsored initiatives• Crafted editorial programs strategically designed to attract enterprise-level sponsorships and boost revenue Show less

Santa Monica, Ca

Formerly known as Demand Media, the company earned recognition for its pioneering content creation model and data-driven approach, leaving a legacy of high-impact digital media initiatives before rebranding as Leaf Group.• Managed the overall thought leadership and brand direction of the eHow Home site, ensuring a consistent voice and an integrated content strategy• Coordinated with sales, marketing, and cross-channel content teams to create editorial calendars supporting… Show more Formerly known as Demand Media, the company earned recognition for its pioneering content creation model and data-driven approach, leaving a legacy of high-impact digital media initiatives before rebranding as Leaf Group.• Managed the overall thought leadership and brand direction of the eHow Home site, ensuring a consistent voice and an integrated content strategy• Coordinated with sales, marketing, and cross-channel content teams to create editorial calendars supporting branded ad sales initiatives• Contributed to the development of story ideas for new content and formats in collaboration with the in-house studio team and writers• Headed the successful launch of three new digital properties within the Home and Garden category under the eHow Home umbrella, propelling them to the top position in Comscore rankings within one month of their launch Show less

Santa Monica, Ca

• Implemented new quality control measures to enhance 180,000 pieces of site content in preparation for the company's IPO• Enforced and revised editorial standards across new content creation, programming, and syndication efforts• Supervised a team of contracted workers responsible for content evaluation and improvement initiatives

Burbank, Ca

Created original digital and interactive content for Disney Channel’s television programming

Greater Los Angeles Area

In its prime, GoldPocket Interactive, Inc. was a leading interactive television company in Los Angeles, known for its cutting-edge technology and tools. The company was acquired by Tandberg Television for $78.5 million.• Authored original content for various online outlets, emphasizing entertainment content• Innovated new strategies for content promotion and online gaming opportunities, including the creation of contests and other interactive content formats for multiple… Show more In its prime, GoldPocket Interactive, Inc. was a leading interactive television company in Los Angeles, known for its cutting-edge technology and tools. The company was acquired by Tandberg Television for $78.5 million.• Authored original content for various online outlets, emphasizing entertainment content• Innovated new strategies for content promotion and online gaming opportunities, including the creation of contests and other interactive content formats for multiple television networks, such as NBC, CBS, and FOX• Crafted real-time interactive TV content for major live events, including The Golden Globes and The Emmy Awards Show less

Los Angeles Metropolitan Area

Writer, Script Coverage (film production)• Authored comprehensive script coverage, providing insightful analyses and recommendations for film projects• Evaluated narrative structure, character development, and market viability, contributing to informed decision-making in the production processWriters' Assistant (multiple television shows)• Provided essential administrative support to the writing team, conducting research, and maintaining the show's bible to enhance the… Show more Writer, Script Coverage (film production)• Authored comprehensive script coverage, providing insightful analyses and recommendations for film projects• Evaluated narrative structure, character development, and market viability, contributing to informed decision-making in the production processWriters' Assistant (multiple television shows)• Provided essential administrative support to the writing team, conducting research, and maintaining the show's bible to enhance the writers' workflow and efficiency Show less

B.A., Theatre Arts

Minor in Anthropology

Education record

Initiated my undergraduate studies at the University of Delaware before transferring to William & Mary.

Winter Session, English/History - Study Abroad (London)

Attended classes while still a high school senior through an accelerated studies program. After high school graduation, participated.